It is not only Passat who took off the wolf skin, but also this brilliant joint venture car.

Speaking of China Insurance Research, the first thing that many netizens think of is that Passat, a B-class car deeply loved by Chinese people, failed to pass the rigorous test of China Insurance Research, and was directly knocked off the A-pillar, which made SAIC Volkswagen, a joint venture car company that "knows China people best", "lose face", perhaps because the negative effect caused by the time Passat broke the A-pillar was so sensational that many people forgot that there was another car that was the ultimate in the test of China Insurance Research.

As early as last August, a car? Modern Fista was directly hit by A-pillar in the crash test of China Insurance Research Institute. When the vehicle collided with 25% offset at the speed of 64km/h, the front of Fista car collapsed seriously, and the bending degree of A-pillar almost reached 90 degrees. If you don't have an image understanding of these data, the photos taken from the scene are enough to achieve the effect of "persuasion".

In the test results released by China Insurance Research Institute, Fista's report card is not "good-looking" either. Among the eight sub-indices, only the roof strength, seat/headrest and vehicle auxiliary safety index are excellent, and only the pedestrian safety index is good. As for the crashworthiness and maintenance economy indexes related to users' lives, the performance in frontal 25% offset collision and side collision is "average".

In fact, with the domestic automobile market entering the transition stage in recent years, the pattern of the domestic passenger car market has also undergone great changes. Even though we have never watched car news in recent years, we can find a phenomenon from the word of mouth of relatives and friends that those joint venture brands that used to be "cocky" have no great advantage over their own brands.

2020 is coming, and many Beijing Hyundai 4S stores are still worried that there is no market for 20 19 Carnival. Recently, some stores even offered a cash discount of13,000 yuan to all models of the 20 19 Carnival, indicating that the negative impact of the R&D test a year ago did have a strong long tail effect, which led to the sales in Fista in the past two years. It is worth mentioning that in the first eight months of this year alone, the cumulative sales volume of Fista was only 23,000 vehicles, and the sales volume of Honda Civic next door was 14.6 vehicles, which was equivalent to seven times that of Fista. It can be seen that Fista was really hard to get the favor of the market in the past year.

In addition to the negative impact brought by China Insurance Research, the impact of competing models on sales in Fista is not excluded. It is also a 20 19 compact car developed by PICC. Except for crashworthiness and maintenance economy, the other seven tests of Link 03 were rated as excellent.

It is precisely because of the development of China automobile industry that certain achievements have been made. Nowadays, cost performance is not the only advantage of independent brands. Whether it is powertrain, intelligent safety or even high-end quality, today's independent brands have the strength to compete with foreign counterparts. In other words, the overall impression of the joint venture brand is not enough for consumers to easily take out their wallets. The high-quality image of China brand is gradually established.

Geely Automobile acquired Volvo 10 years ago, and many "keyboard men" in China felt that Geely's move would only make Volvo, which was originally a luxury brand, "fall off the altar". In fact, it was after the acquisition of Volvo that the teams of Geely and Volvo maintained a high degree of interaction, which not only made its high-end brand Polaris famous in China, but also made the "Love Crystal" LinkedIn car jointly built by the two parties become the heart of many young consumers.

At that time, BYD imitated and borrowed too many models from friends, which led many netizens to "joke" that BYD could not afford a good designer. In fact, BYD, which has been "working hard" in recent years, has already refreshed people's understanding of it. The brand spent a lot of money to dig up design masters from high-end brands such as Audi and Mercedes-Benz, and launched its own dragon for BYD. Face design language makes many of its models win the favor of more "face value powder" by virtue of their unique oriental aesthetic characteristics.

At the same time, SAIC Chase MAXUS, which is rooted in Shanghai, an important city in China's automobile industry, started its "going to sea" five years ago, and its first destination was the EU market and New Zealand market, where users' demand was more "tricky". For example, 20 15 Newtown, SAIC Chase MAXUS? V80 has been ranked in the top three in New Zealand wide-body light passenger car market, accounting for 65,438+05% of the market.

As a developed country with a vast territory and a sparsely populated population, New Zealand's commercial vehicle market is also very mature, and the local market has high requirements for the entry threshold of products and brands. In order to enter the New Zealand market, SAIC MAXUS must pass the rigorous test of 4 1 including ECE certification, WVTA certification and ADR certification. In the New Zealand auto market, the annual car sales of the South and North Islands are only 654.38+0.3 million, but 39 auto companies are here to grab the market, which shows that the New Zealand auto market is also a "hard bone".

In the past five years, with the increasing downward pressure on the global economy, the auto markets in Australia and New Zealand have also shown signs of decline, with the Australian market down by 65,438+05% and the New Zealand market down by 22.2%. However, in such a "difficult day", SAIC Chase still laughed out loud: as of February 65, 438+07, in 2020, the terminal sales of all models of SAIC Chase Chase in ANZ (ANZ) market totaled10,000, reaching 65,438. Among them, the terminal sales in Australia are 9066 vehicles, and the terminal sales in New Zealand are 108 1 vehicle. With such sales growth, it is estimated that overseas employees of SAIC Chase MAXUS should worry about whether the production capacity of vehicles can keep up with the demand of overseas auto markets.

In recent years, joint venture car companies have finally felt the pressure that Apple Samsung felt when facing Huawei Xiaomi. In the past, there seemed to be a big gap between China enterprises and their foreign counterparts in China, whether in the consumer electronics industry or the automobile industry. However, with the efforts of independent brands to catch up, the domestic consumer electronics market and the automobile market are no longer "cash machines" for foreigners. For joint venture car companies, if 202 1 doesn't improve, they may face the same embarrassing situation as Nokia mobile phones in the domestic auto market.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.