Where is the brand of music cabinet in Daqing, Heilongjiang? Where is the factory?

At the beginning of July, 2006, Sun's team, the general manager, flew to Harbin, and the preparatory work for Le Company officially began. At the end of July, as a technical consultant of Le, I went to Beijing Daokaite Furniture Co., Ltd., a branch of Yameiju, Tongzhou, Beijing, to communicate with technicians and factory directors in all aspects of the factory, and determined the product details such as size, structure, color and modeling of all products of Le, and made samples to finalize the products. After that, according to the products determined by Le, Canada 2020 software was selected as the special software, and a special database was designed. At the same time, our team is training salespeople, designers, salespeople and installers. On September/0/6 of that year, Le Kitchen Harbin Store officially opened, and the following week, Daqing Store, Qiqihar Store, Jiamusi Store and Dalian Store also opened one after another. Due to the adoption of standardized production methods, the cost of music products is greatly reduced, the sales price of products is also low, and the products are very competitive. More than 30 orders were booked on the opening day of Harbin store. Other stores also achieved good sales results when they opened.

Le's products all adopt flat packaging, which can be basically divided into three parts: cabinet packaging, door panel packaging and hardware basket packaging, while the countertops of cabinets adopt the same brand and are processed locally by franchisees. In the cabinet packaging, we packed all the plates of this type of cabinet and all the hardware that make up the cabinet. In addition to the door panel, the door panel assembly also includes a handle. We carefully selected the matching handle according to the characteristics of the door panel, but if the customer wants to change the handle, it is unlikely and most customers can accept it. When communicating with customers, our sales staff have already told customers the characteristics of Le products. Customers can choose different styles of cabinets according to their own preferences. So far, Le owns 17 series cabinet products. Practice has proved that the 106 module of Leji can completely meet the design requirements of kitchens with different sizes and shapes.

After nearly a year's development, Le has encountered various problems, the biggest of which is the bottleneck of funds and the color difference of door panels. Because of standardized production, there is inventory in the warehouse, and the uncertainty of choosing modules when designers design kitchens makes it very difficult to determine the inventory quantity to be prepared when ordering from factories. Some commonly used modules are shipped in the warehouse every day, while some modules have not been shipped for a long time. The unsold inventory takes up a lot of money, which makes the company's capital turnover difficult and there is no money to order from the factory, which leads to some customers not being able to install them in time, which has caused adverse effects to the company. Now our procurement has gradually found the delivery rule, reduced non-performing assets and accelerated the flow of funds. According to my calculation, if a company also wants to do a standardized model, the initial capital investment needs to reach 5 million yuan. With the passage of time and the increase of franchise stores, 5 million is no longer needed. If there are 100 franchisees, the liquidity of the headquarters only needs 3 million, which is very fast. But opening a franchise store in A Le only needs about 200,000 yuan, which greatly lowers the threshold of cabinets. Color difference is the most serious practical problem we have encountered. Le's product door panels are mainly molded panels, supplemented by melamine door panels. These two kinds of door panels have appeared color difference problems one after another, among which the white high-gloss molded door panel is the most serious. The surface of PVC template is a layer of PVC film, which will cause color difference due to temperature, raw material ratio and other factors in the production process. Of course, the same batch of films is the same color, and different batches of films will have color difference more or less. The solution we found is to ask the factory to import as many films as possible in batches, stop the production of large-scale inventory when the film is used to 70%, and use the remaining 30% for replenishment to maximize the joke inventory. When the number of our franchisees increases to more than 50, we can completely realize zero inventory, and all the products produced by the factory will be distributed to franchisees all over the world after staying in our warehouse. By then, it will better reflect the scale advantage. With the increase of franchise stores, all problems can be solved. What our headquarters should do is to train the employees of all departments of franchisees and monitor the product quality. Effectively increase the sales of franchisees, so that franchisees only need to invest, and everything else is solved by Le Headquarters. With our development, we will strengthen the construction of the headquarters team and better serve the franchisees.

I believe that standardized cabinets will make great progress in two years, and more and more visionary entrepreneurs will join in.