What black technology products can you buy on Taobao?

Hello, I'm Jiu Ge! In 29, international trade, 11-year AliExpress and Amazon Shenzhen started to do foreign trade, and they started their business in 214. After warehouse management, customer service, after-sales, promotion, copywriting, procurement, store operation and other positions. In recent years, the self-operated business is stable, so I am often active in sharing some personal entrepreneurial experiences and e-commerce practical skills on various content platforms (today's headlines, Zhihu, Paidai, etc.); I dare not call myself a "great god". I just like sharing. I just hope to make more friends in this circle. From the experience and skills I share, I can help more friends and be less misled!

Since the second half of 214, "swiping the bill" has gradually entered the public's field of vision, causing an uproar in all industries (especially Taobao) like a naked girl; However, a large group of people with high moral character are taking advantage of it, and the more interesting phenomenon is: while cracking down on the bad behavior of "brushing the bill", they get rid of the skull and get a spoonful of earwax to get a big bonus;

Since it spread for 15 years, "swiping the bill" has become a daily topic. Most e-commerce practitioners, regardless of the sellers of any platform (whether they understand or not), have participated in the national sports meeting of "swiping the bill" and enjoyed the dividends of each platform. Up to now, various platforms have constantly changed their rules according to the actual trend, and the technology of "brushing" has also entered a new height;

since p>16 years, the vast majority of sellers have been dismounted (arrested or invalid), and this "brushing" technology has returned to a few hands.

I don't know when "black search" surfaced; The extremely mysterious and tall black technology name makes more failed Taobao sellers and more Taobao novices who get rich overnight see hope again. The seller (or operator) who knows the principle will only caress the chrysanthemum and laugh, leaving it to toss.

In the market, you can search the relevant information of "black search teaching" and spread the core principle of "so-and-so" by a great god. Frankly speaking, it is not inflow; Either it has been eliminated or it has passed the ball. I can tell you very responsibly: the technology of black search has been copied to 3,-5, in the upstream circle (only popular categories);

Are you sure that what you see is the final version of a great god's skill of making money and eating? Don't be ridiculous, grow your brain, and don't blindly try and make mistakes. You can't get along with energy and money (you can study a little, don't blindly believe it).

So, what I share today is just the tip of the iceberg; Just let you read the official, you have a basic prototype in your head, and you will die if you know that this thing is playing around (don't laugh at me, awesome gods).

so what is "black search"? "Black search" is a brush. Pit production, natural search, guess your favorite brush! So how to brush?

core thinking: traffic entrance+keywords+crowd (don't elaborate, so as not to be scolded more; Generally, those who have complete operational thinking can think of what it is); Secondly, the operation skills: PC+ wireless spiral three-day incremental method

Come with me to see how the specific steps are: (See the case where my apprentice and I exploded at the end of the article)

1. Get a product and open the professional version of business staff, crowd portrait and business;

2. Take out the "core keywords" corresponding to your product from the business consultant-market quotation-search words, and the better the match;

3. Input the core words into crowd portrait-search crowd, and then combine the opponent's picture+text evaluation to sort out and analyze the "deep crowd portrait";

4. Analyze the price, attributes, specifications and parameters of the explosions in your industry over the years with the industry analysis in business, and see if your products are corresponding;

5. Measurement: drilling exhibition, through train single product promotion method, through train shop promotion method and in-store diversion method can be used;

6. Design the promotion plan of the explosion in the next month, including: flow, conversion rate, brush list, when the through train will intervene, how to create ideas, when to change the title, when to test and change the main map, through train map, etc.

7. Arrange buyer's show+text comments, prepare layout evaluation content, ask everyone's layout, buyer's show and micro-Amoy's broadcast interaction;

8. List the problems that may be encountered in the process of blasting, and set up alternative schemes;

9. Plan the details page, price evaluation, advanced scheme of title optimization, elaborate design of five main pictures, etc.

1. Create who I am, who my customers are and why customers want to buy our products;

"So I summed up a formula that must be exploded"

Successful explosion of funds = strong internal strength (vision+marketing planning)+awesome technology (through train, drilling exhibition, brush list and latest search rules)+clear thinking (when to do what and how to solve what problems you encounter)

Then, I will talk a little about the conventional operation mode of "black search". It doesn't matter. There is no need to match visitors and transform any nonsense (turn over the top to think about the "core thinking" and realize it); And if you want a significant effect, please show it in "sales".

2. keyword weight

many friends will ask? What if I can't find the keyword? This enters the core cognitive point of "black search".

◇ misspelled words plus words you focus on

◇ store name plus words you focus on

◇ direct long-tail keywords or super-long-tail keywords

If you see this, you will think of "business staff", why are so many words popular in search, the conversion rate is zero, and the number of online products is 5 or even less ... < Remember, popularity is enough (anyway, that's how I play and I haven't died);

◇ the whole popularity in the first three days (it is necessary to convert popularity into 1);

◇ The whole sales volume on the fourth day (by keyword weighting)

Generally, it takes 7 days to take shape and 1 days to 15 days to take shape; If you want to survive, you have to have stronger experience in Taobao operation; After all, there are too many interlocking things to be cautious about.

Why do many friends die quickly when doing "black search"? First of all, it does not have the whole set of explosive play, which makes the mentality easy to be impetuous and impatient; Secondly, the resource matching degree is scarce, so it is difficult to break out in a short time; Finally, it is insensitive to data feedback, which leads to the follow-up optimization can't keep up!