Under the revitalization of rural areas, how can rural areas quickly detonate the market through operation?

First, Universal Studios has brought fire to the whole city of Beijing, and the theme IP project is still very attractive; Second, exquisite camping has become a fashion; Third, "light tourism", "micro vacation" and "homestay" characterized by short time, short distance and high frequency have become popular choices for many people; Fourth, young women become the leaders of tourism decision-making. Through the data of consumer demand, we can know the future consumption trend. How can our village grasp the trend, quickly detonate the market through operation and maintain sustained profitability? Shanghe Lv Wen Group shares three detonation strategies, hoping to inspire or help everyone. First, the activity detonated the activity to create value, and gathered customers to drain through the activity, which greatly detonated the market increment. First, the activity system is mainly composed of festival activities, creative activities, industrial activities, exhibition activities, sports events and so on. Form a normalized series of activities such as day-night, month-season-year. Second, the preference of customer group activities is aimed at business customers, and the preferences are mainly industrial activities, exhibition activities and study visits; For parent-child families, it is popular science research, folk festivals, sports events and other activities; For young people, it is festival activities, creative activities such as music festivals, sports events, national wind activities and so on. According to different activities and different customer needs, different event marketing strategies need to be formulated. Second, since the explosion of online celebrities in the media era, everyone can become a positive online celebrity. Through the network celebrity drainage, focusing on the eyeball economy, the countryside can quickly become popular and introduce consumers. First, local network celebrities can go to the village to collect wind, shoot and participate in activities. , rural marketing promotion, the use of fan economy to achieve rural agricultural products sales, attract fans to punch in. Second, we can rely on a photo of our village, a short video, village jokes taken by villagers, or cultivate online celebrities in our village to attract the attention of a large number of fans. For example, Litang in Sichuan suddenly caught fire through Ding Zhen, forming a set of marketing combination boxing that attracted countless consumers. However, behind the network celebrity economy, it is not a flash in the pan. It needs to be deeply excavated and extended from the dimensions of network celebrities themselves, rural products and rural culture, so that the network celebrity economy can continue to flourish. Third, explosive products If rural areas want to form a strong consumer appeal, they need to give consumers a reason to come to you, then they need explosive products to drain them. Only by ingenious decoration and exquisite landscape can we create a good atmosphere, add a lot of fun, emotional appeal and high-value environment to attract female consumers. This explosion punch-in point can be food, a celebrity building in the rural network, and a high-value rural landscape. Combined with the rural terrain, explosive amusement projects are launched, and amusement projects suitable for rural areas are launched to extend the time for consumers to play in the local area, so that consumers can have fun, not just eat and live. Create IP theme products, combine the resources of the village such as industry, culture, network celebrities and environment, extract rural IP theme elements, and integrate them into rural landscape environment, hardware infrastructure and activity experience. , forming a strong theme atmosphere and theme experience, and introducing consumers through the network celebrity model. To sum up, Shanghe Lv Wen believes that under the rural revitalization strategy, rural operations can detonate the market through activities and achieve continuous drainage; Exploding the market through online celebrities can make rural areas explode quickly and at low cost in a short period of time; Exploding products to detonate the market can give consumers a reason to come to you. Shanghe Lv Wen was established in response to the national rural revitalization strategy, with the mission of cultivating agricultural tourism and revitalizing the countryside, and the innovation of agricultural and rural development model as the starting point. It is the leading brand of innovation and development of agricultural tourism industry in China and the first brand of creative economic design. Committed to building an idyllic complex, a characteristic town of agricultural industry, a * * * farm, a modern agricultural industrial park, a Yang Kang complex and a rural revitalization industry. Build an industry ecological platform for entrepreneurs and participants to build, share and win-win. Welcome more friends to participate in * * * to promote the development and improvement of rural industrial ecology and help the sustainable implementation of rural revitalization strategy.