Online shop owners must see: entrepreneurial experience

Online shop owners must see: fourteen entrepreneurial experiences

Many people choose to open online stores to start online businesses. However, there are not many successful online stores. The following experience is a comprehensive summary of the footprints of successful people, reflecting the law of online entrepreneurship, but it is not a golden rule, so we should use it flexibly according to our actual situation.

After having a concept of online entrepreneurship, let's take a look at the places that need special attention in specific operations. What needs to be emphasized is that these experiences are only a synthesis and summary of the footprints of successful people, reflecting the basic laws of online entrepreneurship, not a golden rule, and cannot be mechanically copied. The most important thing is to use it flexibly according to your actual situation.

The main significance of summarizing these basic experiences is to let you have a necessary understanding of the characteristics of online entrepreneurship and let you know what work will be involved in online entrepreneurship. Ok, now get down to business!

One experience: have the psychological quality of taking risks, while minimizing risks.

Innovation is always accompanied by failure, but in the constant exploration and innovation, you will stay away from success (especially the "success" given by "customization"! ) getting closer and closer. One door won't open, and at the same time another door will open for you. What do you mean, "God never shuts one door but he opens another"? The reason is the same. It is not uncommon for an online entrepreneur to fail in trying two or three businesses.

On the other hand, the goal of starting a business is success, not failure, so every time you try, you should try to minimize the risk. So you need to spend enough time to study and demonstrate and make a perfect business plan.

Experience 2: Determine the appropriate business scope.

If it is an enterprise, if there are mature products and considerable market demand, this one is not a problem. Like the garlic in Shandong, the peasant paintings in Shaanxi and the scenery in the suburbs of Beijing mentioned above, there are already unique resources that can be used, just how to market them. If there is something wrong with an enterprise's existing product or market, and you want to readjust it by using the Internet, or if you are an individual who is interested in using the entrepreneurial convenience provided by the Internet to become a new entrepreneur in the Internet era, then you have to get through this hurdle well.

To determine the business scope, we should give full play to our own resource advantages and specialties and avoid blind imitation. China people have the problem of "rushing headlong into it", so you must be careful! If no one has done what you want to do now, you should take the lead. The core of entrepreneurship lies in the word "Chuang", which is the innovative spirit and entrepreneurial spirit embodied in this word.

Lesson 3: Focus on marketing.

To this end, you need to seriously consider the following questions:

(1) Why should we start a business? Understand the intention of starting a business and the intention of online marketing.

(2) What kind of enterprise do we create? Determine the products (or services) you want to operate.

(3) What are our characteristics? Find your unique "selling point"!

(4) What benefits can our products (or services) bring to buyers? For a simple example, your product is a car door lock. When the door is locked, it won't open, so people in the car don't have to worry about falling out. This is the benefit your product brings to customers.

(5) How to establish a good reputation? You should pay enough attention to customer relationship, establish customer contact cards, and widely publicize customers' positive opinions.

(6) What do you want customers to do next? Every marketing method should have a clear goal to let customers or potential customers know what to do next.

For example, when people come to your website, you must guide them clearly. What do you want them to do next, that is, buy your product? For more detailed information? Or subscribe to the news email?

Lesson 4: If your business is national or international, it is particularly necessary to set up a World Wide Web site.

Your website is actually an open storefront, and you can promote your products or services to your potential customers 24 hours a day on the premise that your website has enough marketing efforts. After online e-commerce is mature, it can also handle business 24 hours a day. Only in this way can you truly realize that "even when you sleep, money is rolling in"!

Lesson 5: Send news emails to your customers (and potential customers) regularly by email.

Its purpose is to make them "think of you regularly". You know, in the information age, they can get more and more information, but their attention resources are limited, so you should try to provide free information that is beneficial to their lives or careers, so as to win their attention resources and achieve the ultimate purchase purpose.

Experience 6: always pay attention to new products and opportunities, and always know whether there are faster, better or cheaper methods in product production or service.

Lesson 7: Minimize recurrent expenditure. No matter how good the business is, if the cost is high and there is no marketing, it will eventually go bankrupt.

Lesson 8: You must have an advisory team to give you advice when necessary.

The form of this team depends on your actual situation, formal or informal. One or two people go to the advisory Committee with a clear division of labor. In short, there are some "teachers" who are suitable. Just as legal consultants and family doctors can guarantee the quality of your legal and healthy life, these business consultants can also escort your business success. No matter who it is, university professors, consultants, business partners, relatives and friends, etc. As long as they have the ability and expertise in this field.

Experience 9: Attend relevant training classes or lectures and read relevant books. In a word, keep "charging". Knowledge and information about marketing and business skills are particularly important. Because in the economic era of buyer's market, there is only a dead end without marketing.

Lesson 10: Believe in yourself. This involves whether we can correctly evaluate our own problems. Simply put, if you think you can do it, you can do it, not others say you can. Stop laughing at "how bold people are and how productive the land is", its core idea is correct!

Experience 1 1: You must have confidence in your career, especially in business contacts. The excitement, passion and dedication to the cause can exert a positive influence on others subtly.

Lesson 12: Who doesn't want to do business with people they like and trust? This is a fact that you and I often ignore. Therefore, it is very important to establish a good reputation, because there are more and more frauds in the market.

Lesson 13: After a successful sale, remember to "ask" your customers to write a letter to express their satisfaction or recognition of your products (or services). This information can be a powerful marketing tool and an effective means to expand your reputation.

Lesson 14: Perseverance is the key, don't give up easily! Everything is difficult at the beginning, and online entrepreneurship is no exception. It takes months for the first customer to come and go.

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