How to treat Alipay's blessing writing activities?

The purpose is to advertise and distribute the advertising fee to all Alipay users by the way. Continuing this activity every year is equivalent to occupying a pit. Merchants will remember Alipay's blessing collection activities, so that when advertising in the New Year, they will be the first to think of Alipay, and they are also exploring different ways of playing every year. For example, last year's dedication is no longer scarce, and this year's flower cards have also been issued, allowing welfare to continue year after year.

Regarding flower cards, the opening rate of flower buds among Alipay users is not high at present. For example, about 30% of the post-90s generation with Alipay accounts have opened and used flower beds, so the existence of flower beds cards can advertise their products, in order to let more people know and open flower beds.

In addition to advertising, I think there is another advantage: giving relevant personnel a huge year-end bonus tax exemption. Knowing who is one of our own, you have to pay a lot of taxes to pay the year-end bonus directly, but you don't have to pay taxes through this activity, which is a good thing. This is also the reason why many companies have recently followed Alipay.

From the perspective of the company.

Ali is bound to be social, as can be seen from the competition with ebay that year.

If B2B and C2C are the same thing, instead of letting you come to the B2B field and play at my door in a few years, I might as well make C2C platform first and play at your home.

What's more, now WeChat payment has surpassed Alipay in online payment, and it has been hit hard in front of its own door.

Therefore, social interaction is both offensive and defensive. ....

Judging from the red envelope strategy

For the company, burning money is not impossible, but it is worth it. Now, how about giving red envelopes to users to tie cards?

How much can the income be?

Zhang Xiaolong has the confidence to say no red envelopes, so that users can spend more time with their families.

That's because we already know that even if users don't send red envelopes, they will continue to use WeChat and will continue to use WeChat to pay.

Does Ali have this confidence?

Don't!

The layout of WeChat payment for two years is better than that of Alipay for more than ten years.

From the birth to the pressing, and recently, Zhang Xiaolong took out a 1 100 million WeChat payment team.

In the face of WeChat's powerful social offensive, Alipay knows that it can't play at present, but it must!

We must know that 200 million can't stop the pace of WeChat payment, but it must be delayed!

To be honest, as an outsider, I didn't see the place where Alipay turned over.

Ali made jokes again and again in social life, and the people who ate melons shouted in the theater.

But how helpless it is to stand from Ali's point of view.

You can lose, you can admit your mistake, but you can't stop!

My own opinion:

Although Ali made jokes again and again in this respect, what I saw from Ali's point of view was more helplessness. Alipay and online payment are the core businesses of Ali, just like WeChat is to Tencent, and even more important!

In the internet law, the first one is all-encompassing. Now, with the help of WeChat's powerful diversion ability, WeChat payment is becoming more and more popular, and Alipay's decline is prominent. Ali can't afford to lose Alipay and mobile payment! Therefore, no matter how hard the battle is, how small the victory is, and how much it costs, we must fight on! ! !