Suzuki is quite good. Why is the sales volume so poor?

Because success is no money, and failure comes from no money.

I have emphasized more than once that there is no mature soil for high-quality cars in China. In other words, Suzuki has not caught up with the consumption trend.

If we are the most familiar with the psychology of consumers in China, people say that they are the second, and no one dares to recognize the first.

In the early days of reform, Japan actually had the strongest trend.

From Duke Wang, the designated car in the Canton Fair, to Tianjin Dafa van and other micro-planes, the Japanese can be said to seize the opportunity.

However, compared with the niche brand Mazda, Suzuki's stubbornness can be said to be even worse.

Knowing Suzuki begins with alto;

This car and I have a very deep friendship. Whenever I run slowly, I must have finished training in the guidance office and then squatted in the corner and moved a stool to write a check.

Our dean can't run when he weighs more than 240 kilograms. He is chasing our students with a small alto.

To tell the truth, the second generation Alto launched by 1995 was not produced by one person, but by four state-owned enterprises with military background.

Changan Alto, Jiangnan Alto, Jiangbei Alto, Xi 'an Alto.

The most powerful thing is the former, and the rest have given self-driving cars some opportunities to build cars. One is Zotye and the other is BYD.

The funniest thing is that it didn't meet the national three emissions and disappeared for a while, you know, it was the national three. . . . . .

At that time, in the eyes of our students, this was not a regret, but a joke.

At the beginning of the reform, except for the unit, drivers who can drive are above the middle class.

At that time, learning to repair cars was the first skill to learn from the master. Many old drivers should remember how to butter their cars from the master.

At that time, owning a three-cylinder car was an obvious sign of a better life in the 1990s and even around the Millennium.

Time has come to 20 10, and Alto has fallen into this scene.

The returned Alto is no longer the darling of people, but a car that will compete with motorcycles.

But the real tragedy is not now, but after 20 12.

Antelope and Swift sell well:

Changan Suzuki antelope was a very popular car at that time. How hot is it? At that time, the workshop director of our compound went to pick up the car and had to go to the city to find someone to intercede, so it took 1500 to pick up the car.

This is the hottest period. At that time, many small and medium-sized cities began to purchase antelope taxis as cruise taxis due to insufficient budgets.

The fiery antelope actually caught up with China people's love for sedan cars. At that time, cars could not be sold without adding a car.

No matter what car company you are, if you don't add a car, consumers won't buy it.

So there were many special cars at that time, such as sedan Polo and sedan Fit. In the face of consumption concept, you, Volkswagen, Honda and Toyota all have to bow their heads.

Speaking of which, Suzuki was very lucky.

Young people's acceptance of hatchbacks directly led Suzuki into another wave of enthusiasm.

Suzuki Swift is fuel-efficient and durable, and it is still relatively young and beautiful, at least in that year.

Compared with the shabby Big Dipper, Swift still has a place in the minds of young people.

However, Suzuki later introduced the fast wing special supply, and the sales volume was not generally miserable.

Later sports models were all GG Smecta without exception.

The charm of SUV industry:

Jimny and Vitera are two of Suzuki's most famous cars.

The former is expensive and has become a favorite toy for urban off-road users. The port even quoted as high as 300,000 yuan.

The latter will not be said. If you clap, it's not a seat. Space is a serious injury.

Super Vitera and other models have not been made in China, and Jimny Suzuki has always refused to make them in China.

In fact, judging from the hot sales of models, when Suzuki is booming, the high-level sales of models are growing.

However, Suzuki not only has a long replacement time, but also has a low configuration. Some cars don't even have ABS.

For example, Volkswagen's face-lifting technology has been rejected.

The model is old, three-cylinder consumers don't like it, and the space is small. These three items are enough for consumers to refuse.

Hazel name comments:

Although Mazda also refused to lengthen it, Mazda always updated it every three or five times, and its design concept surpassed other models.

Five years later, even ten years later, the design is still outdated and beautiful enough to impress people with enough consumption level.

Although Mazda's joint venture road is not smooth, at least it insists on new domestic models, even compression ignition engine models.

Compared with Suzuki's stubbornness, I can only say that I deserve it.

After all, there was no money to buy Alto at the beginning, and now buying Suzuki is a sign of no money.

Even if Suzuki is hardcover, this kind of car is difficult to adapt to the current domestic consumption level.