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What is the effect of sugar bean advertising?

If your advertisers invest in middle-aged and elderly people, the effect should be very good, because sugar beans are a platform that tends to serve the square dance of middle-aged and elderly people, which is deeply loved by middle-aged and elderly people and has a large user base.

Who would have thought that an APP serving middle-aged and elderly people has more than 200 million users, more than 4,000 offline activities are carried out through this APP every month, and more than 500,000 offline users are covered every month. This is the square dance teaching APP serving the elderly.

As an artifact of aunt's square dance, Candy Bean Square Dance APP has captured a large number of users. It is reported that at present, there are more than 200 million middle-aged and elderly users in the sugar bean platform, and the accumulated financing is nearly 1 100 million US dollars.

Brand positioning: let middle-aged and elderly people get health and happiness through sugar bean square dance.

Target population: middle-aged and elderly people.

Target population analysis: like dancing; Willing to socialize and have their own ideas; Middle-aged and elderly users who feel lonely, lack of identity and lack of companionship.

Therefore, the user base of candied beans is still very large, and advertisements are more easily accepted by middle-aged and elderly people, not young people. If your advertisement is more beneficial to middle-aged and elderly people, then the advertisement in the sugar bean should be very effective.