Are there any stores similar to mood in Beijing?

Beijing’s more famous discount stores (attached: explanation of the definition of discount stores) Thursday, March 20, 2008 16:57 1, 365 Discount Plaza

Last ranking every month Eliminate and introduce new brands. According to reports, 365 Discount Plaza will adopt a "monthly last elimination" system to eliminate the brands with the lowest monthly sales in the plaza and replace them with newly introduced brands. This will not only ensure the renewal of the brands sold, but also promote Suppliers provide high-quality products and also play a role in shaping brand image. We mainly use seasonal inventory products of well-known brands as our main source of supply, and sell them at 10 to 50% off the market price. At the same time, theme special sales are launched regularly on the basis of discounts. At present, more than 50 well-known brands have signed contracts to enter the market, including Dian, ONLY, GUESS, BOSS, Valentino, SODA, and Nike 360 ??Degrees and other high-quality clothing. Things are not outdated and are arranged neatly.

Features: Women's clothing. Most of the clothes are suitable for working women. The well-known domestic brand "Dian" has women's clothing that is worth shopping for. Price: 10% to 50% off, from tens to hundreds of yuan. Most of them are less than 1,000 yuan, suitable for working-class people.

Location: Second basement floor of Fenglian Plaza, Chaoyangmen

2. Yansha Outlet Shopping Center

The brands here are all big-name ones. The famous brand products sold in the outlet include more than 200 well-known domestic and foreign brands such as PTADA, VERSACE, Givenchy, Dunhill, French Crocodile, Nike, KENZO, CK, Goldlion, and Pierre Cardin. Although they are off-the-shelf products of famous brand products, out-of-season products, out-of-order products, and export sale products, they are brand new.

Features: Home Furnishings. The household items here are exquisite and compact, and the prices are not high.

Price: 20% to 30% off, clothing prices range from tens to thousands of yuan.

Location: Beside the Beigong Bridge on the East Fourth Ring Road.

3. Wangfujing Shangpin Discount Store

This "Shangpin Discount Store" is essentially a chain store of the "Shangpin Discount Themed Special Sale Plaza" in Wangfujing Gongmei Building. It is the main A brand-name discount store launched for the general public. Mainly sports and leisure goods. Most of the products are off-the-shelf products in large shopping malls, products in stock from manufacturers, and out-of-season products. Brands include Crocodile T-shirts, Playboy, Pierre Cardin, Egger, Snoopy, etc. The price is very cheap. But most of the styles of the goods are not fashionable.

Features: Pierre Cardin’s socks and St. Paul’s underwear, cheap and good stuff. Products piled like mountains on shopping carts can be seen everywhere, and it’s crowded when there are more people.

Price: All products are discounted by less than 50%, and some are even as low as 10 to 30% off, generally around 100 yuan.

Address: 5th floor, Wangfujing Gongmei Building

4. Xiushui Street (The things in Xiushui are obviously much better, but the prices still have to be talked about~~~ They are all fake, so I can’t say Discounts are not the definition of discount stores)

"Fake but not shoddy" is the specialty of Xiushui Street. Even fakes are divided into A and B grades. For example, for LV leather bags, you can easily buy the B version for more than 100 yuan, but it is a joke to get the A version. But many people just like this feeling of "hunting for goods".

Features: When shopping for things in Xiushui, you must be ruthless in bargaining and your attitude must be firm. For example, if you bid a NORTHFACE hiking bag for 580 yuan, the return price can be immediately reduced to 100 yuan; another example is a stuffed toy, if you bid 80 yuan, it can be sold for 20 yuan. This is how you develop your vision and shopping experience.

Address: The intersection of Jianguomenwai Street and Dongdaqiao Road

5. Zoo foreign trade specialty store (you have to be careful about the things here, first look at the quality and then the style, otherwise the style No matter how good it is, your inner clothes will never see the light of day after you leave the building.)

The zoo area is an ideal place to buy cheap and high-quality clothes. Here, you can buy clothes of good quality and style for not much money. After nearly ten years of development, many clothing wholesale markets such as Tianle Palace, Zhonghe, and Dongding have appeared here.

Features: Located next to the Planetarium, the Tianle Palace Clothing Wholesale Market specializes in foreign trade clothing. The products of Tianle Palace are all foreign trade clothing, which brings together various brands of clothing and apparel from export clothing companies across the country. There are more than a dozen boutique houses among more than 200 stalls. In addition to the guaranteed quality of the products, the prices are also very affordable. You can buy a pair of branded jeans for more than 20 yuan. Of course, you also need to be able to bargain.

Summary of various sports brand discount stores in Beijing:

1. Falla Discount Store

Financial Street, a little east of the China Telecom and China Mobile buildings, there is a north-south strip Zhao Dengyu Road in the direction is on the west side of this road. The name is quite conspicuous. There is a gas station at the intersection of Diannan Road. Take Yuntong 103 and walk half a street to the north and you will see it. It is not far from the North Traffic. It is a good place. Son~~, whether things are new or old, it depends on your taste, the prices are not expensive, and the brands are quite comprehensive, two layers and one ***.

2. Gongmei Building on the 6th floor at the entrance of Wangfujing Street. The hotel here is just okay.

3. Home World Beat Sports

Go south from Wukesong on the West Fourth Ring Road to Zhengchangzhuang, east of the road, Home World Shopping Plaza, Beat World Sports store on the first floor. Tel: 68217070

4. Beat Sports on the 2nd floor of Xidan Shopping Center (2nd floor of Warwick Building)

5. Tongzhou Century Hualian Beat Sports Discount Store

Tongxian Ximen At the northeast corner of the intersection, the west gate on the first floor of Century Lianhua Supermarket is directly facing the "Cross World Sports Store"

6, and the Cross World Discount Store on the second floor of Wangfujing Lisheng Sports Mall

7. Falla Factory Store Zaojunmiao

Xidan Shopping Mall Zaojunmiao Shopping Center

Telephone number: 62133103

Correspondence address: Zaojunmiao Road, Haidian District On the 28th (opposite Xiaoshi Restaurant), it is best to get off at the next stop of Daliu Shu North Station, which is relatively close! ! !

Bus: No. 849, No. 16, No. 732, No. 601, No. 320, Yuntong No. 103, No. 921, No. 933

Main brands: NIKE\ADIDAS\RBK\ UMBRO\Li Ning

300-400% discount on all products, all are out-of-season, overstocked, and in-stock products.

8. Oushang NIKE Factory Store

Southwest corner of Sijiqing Bridge on the West Fourth Ring Road, on the right side of the entrance to Oushang Supermarket

9. Parkson Supermarket on Xueyuan Road

There are often some discounted products

10. Wudaokou Yichu Lotus NIKE Factory Store

Note: Many products are defective, so be careful when choosing

11. Discount on high-end products on the 4th floor of Baishiqiao Fangyuan Building (above Carrefour)

Lots of stuff, average discounts, old styles

12. Discount on high-end products in Wukesong

Located above Baili Supermarket in Jinjiayuanwangshi

13, Lufthansa Outlet, discounts are lower than Gongmei, especially on holidays

Address: East No. 9, Fourth Ring South Road

Tel: 010-67395810

15. Shangpin Discount Asian Games Village Store is located on the third and fourth floors of Jiahe City, No. 158 Beiyuan Road, Asian Games Village, Beijing. Bus routes: 858, 849, 758, 850, 851, 751, 713, 417, 358, 803, 941, 836, 833 and get off at Datun North Station

16. There is also a premium discount store on the third floor of Henderson Center, which mainly sells Nike, Adidas, etc.

17. Maliandao B&Q NIKE Factory Store is near Maliandao Tea Street. Take bus 414 or 609 and get off at Maliandao Hutong

18. Decathlon Sports Supermarket (one stop north of Lufthansa Outlets, Red Star Macai (Next to Long Furniture Plaza) The items are of high quality and low price, and the quality is very guaranteed. Many of them are originally ordered from abroad. If you are not particularly picky, you will never leave empty-handed. Many foreigners come here to buy things.

Summary of discount stores of various brands in Beijing:

Aige: Underground of Fuxing Commercial City, just go down the elevator; on the right side of the second floor of Xingcheng Commercial Building in Huangcun, Daxing, discounts are 30% off all year round; Shijingshan Hualian Shopping Mall Egger discount counter, usually 30-50% off.

Jiangnan Buyi: Next to Fuxing Commercial City Aige is Jiangnan Buyi’s discount store.

TAKE IT: Xinjiekou, a small store on the southwest corner of the T-intersection of Xinjiekou.

WEEDEND: WEEKEND discount store in Wangfujing, opposite Xindong'an, on the third floor.

Hush Puppet: First floor of New Dongan, next to AD.

Baleno: Next to Wangfujing Foreign Languages ??Bookstore, on the second floor of Baleno’s full-price store.

Triumph: Carrefour in Zhongguancun, buying a set of underwear for 80 yuan is very cost-effective, and Lufthansa Outlets also have discounts all year round

NIKE and AD: Lotus discount store is easily accessible from Wudaokou, this store The stuff inside is average, cheap is cheap, not to mention good-looking but not good-looking.

G2000 Men's Clothing: Ganjiakou Shopping Mall

Tribeca: COFCO Plaza Discount Store

Max Studio: The COFCO store also has discounts all year round, and some talents 100 meters, which is about 10% off

360: Disconte Discount Plaza

Baleno attitude: New Dongan Third Floor

Ebase: New Dongan Third Floor On the first floor, everything is 30% off, everything is very cheap, and the styles are not outdated. The most important thing is that it is not crowded at all. I don’t know why it always feels deserted

Teng Style: The discount store is in Dongdan Xiehe To the west of Bei Road from the hospital, most items are 50% off

Pathfinder: The cheapest store in Changping is 15% off, and other stores generally offer 10% off.

LEE: Xidan Set has a KK of 199 all year round! Very old style!

U2 on the 3rd floor of Ginza also always has discounts, with the lowest discount being over 40% off.

the north face: There is a discount store in Wangjing, just next to the Fifth Ring Road. I can’t remember the specific name of the building. The sales attitude is very poor. There are basically no shoes under size 41. It seems You can get 50 or 40% off, and it's usually open from 10 to 5 o'clock.

Baitu: Beitaipingzhuang has great prices. It seems to offer 30% off all year round. There is also one in Xinjiekou.

Gloria: The Gloria store in Xinjiekou often has discounts, especially when the seasons change. The styles are almost the same. The prices are very reasonable at that time, suitable for students

Alefen: Xinjiekou's "Alefen" specialty store has discounts all year round; there is also an Alefen discount store in Dongdan, and the pajamas are very good and cheap. It's diagonally across from the aesthetics of Dengshikou.

Daphne: There are many discount stores in Beijing, including one next to Dahua Cinema in Dongdan.

Teng’s: Teng’s factory in Daxing Industrial Development Zone has its discount center store, with 20% to 40% off, and 40% off new styles. It seems that the new model can be pre-ordered, and you can buy it at a 55% discount half a month after it goes on sale. It looks like this (can anyone tell me the specific location in detail? I have never been there)

Edc: Does anyone know of a discount store? I really like this brand but I haven’t found any discount stores yet. During the season change, the prices at Juntai and Zhongguancun Shopping Plaza are still very cheap.

Metersbonwe: There is a Metersbonwe near the east gate of Tsinghua Park, and the third floor has special prices all year round

The third floor of the MB building on Wangfujing Street is also the same Special sale, pants are under 100 yuan, t-shirts are under 30 yuan, shirts are 40 yuan, and sweaters are about 60-80 yuan. If you are not looking for new styles, you can check it out often. Men's clothing on the first floor, women's clothing on the second floor, Jay Chou's big poster is hard to miss.

Xicun Famous Bags: There is a discount store on the north side of the east entrance of Dengshi City

Aimu Underwear: There is an Aimu Building near the North 5th Ring Road (Wangjing area), and there is one every other week The special sale, cut label underwear and pajamas, is very popular, so people who go there must be prepared; call 64392626, there is usually a sale on Wednesday (once every other week), but you have to call that morning to know if there is a sale, so remember to go early , otherwise all the good DDs would be robbed.

Tom tailor: Tom tailor shop on the second floor of Huayu, last year’s model, 40% to 50% off.

Mu Zhen Le: The moon shows outside, next to the gate, "Mu Zhen Le" is on sale all year round.

High-end discounts: Wangfujing Gongmei Building, next to Carrefour in Baishiqiao,

365 Discount Plaza: Second basement floor of Fenglian Plaza, discounts every day.

Yansha outlets: Esprit, Levis, ck, all kinds of underwear, general brands of ad and nike are available; north face, ozak, ad, nike, converse, kappa, reb and some domestic brands There is also a brand called Speedo; the bedding is from ESP and Dinosaur; the bags are from Mike Mike, I remember, and there is also a cow brand from Spain, I forgot the name, Balenciaga; there are too many shoe brands, including Lairsdam, Ecco, Cele, and Qile. ; Clothes include Mexx, Tribeca, Ravenna, ESP, Levis, Golden Fox, Lee Cooper, G Star, Tommy. . . . .

Address: No. 9, Dongsihuan South Road, Chaoyang District, Beijing

Service Desk: 010-67395678

Business Department: 010-67395802

You can take the 952 (Wangjing to Fengtai intersection), get off at the Gongdaqiao Bridge, and the 740 seems to be there as well, which is very convenient and can be reached by anyone going around the Fourth Ring Road.

Only VM Jamp; J in Changping (Cathay Pacific and Sunshine) and Tongzhou, as well as AZONA A02: ONLY VM Jamp; J jeans, 89-129 meters, etc., are quite cheap, and the styles are not outdated, but there are also old styles. , remember to identify it carefully, if you have a good eye, escape to Fenduodongdi~~ I highly recommend this one

U2 on the third floor of Cathay Pacific in Changping is also a discount store

Changping Sunshine 4 There are discounts all year round on 5th Street in the southeast corner of the first floor. Right now, 149-meter jeans, 35% off down jackets, etc.

Shunyi Cathay has ONLY VM Jamp; J AZONA ESPRIST

Tongzhou The first floor of Ximen Century Lianhua has discounts of 30-20% off on Nike and Adidas

Tongzhou Hualian has ONLY, VM, TOM TAILOR, and ETAM discount stores

Carrefour Zhongguancun store , often launch discounts for some brands from time to time. And the XX there are all at discounted prices.

COFCO Plaza: max studio,

weekend, oxygen discount store, but some students said, "I couldn't find the COFCO OXYGEN last time I went there. It was covered with a big cloth. I don't know." I still need to change it to something else during the renovation."

In the northeast corner of the Xinjiekou intersection, there is a store next to the "Gloria" store, which has many brands on sale all year round. There are E-Land, Puma, Benetton, Li-Ning, and some not-so-famous brands.

There is a discount store on the 2nd floor of Jinyuan Yansha, which contains Levi's, Tommy, Gap...many famous brands; there is also a Lee Cooper discount store on the 1st floor, but the discounts on most DDs are not high. , but occasionally there will be some DDs on sale. The last time I went there, there was a cotton jacket in two colors. One color was sold at a discount for more than 600, and the other color was on sale for 150. I personally feel that the color on sale is more expensive than 600. What a nice color.

There used to be a discount store on the third floor of Times Department Store in Xidan, all of which were big brands: BOSS, FERRAGAMO, Burberrys... all old-style goods.

There are several shirt stores near Jing’anzhuang Beijing Shirt Factory that offer discounts all year round, including Kendiwell, Alain Delon, Valentino, etc.

The “famous discount stores” are authentic “ Imported goods". This business format, known as "Outlets" abroad, first appeared in the United States more than 100 years ago. At that time, some American clothing factories sold their own inventory, off-shelf clothing, and sold them in retail stores at the door. Over time, discount products of various brands were concentrated. Selling together makes consumers who love brands and want cheap prices flock to them.

Since then, stores that specialize in selling branded out-of-season products, off-shelf products, out-of-order products, and export “disposal” products are called Outlets. Outlets literally translates as sewers. Their appearance can indeed decompress manufacturers' inventories and become a channel for outdated goods to quickly flow to the market.

According to analysis by economists: The vigorous development trend of the Outlets marketing model in economically developed countries such as North America, Europe, and Japan has formed a global business promotion trend. The main reason for its attraction is accurate positioning. That is to say, famous brands are concentrated and prices are low. Many world-famous first-line brands are sold at 10% off in discount stores, and all products are not more than 50% off throughout the year. According to analysis by industry insiders, this sales positioning targeting specific groups is the objective basis for the emergence of new business formats and the trend of modern business development. In the next three years, brand discount stores, a new retail format, will become a rapidly developing large industry.

At present, discount stores in our country are still basically in their infancy. Although public awareness requires a process, this does not prevent people from quickly accepting discount stores. For those consumers who have just entered the field of brand consumption, street stalls can no longer meet their needs. However, it is hard to avoid being cash-strapped when shopping directly at high-end specialty stores. The emergence of discount stores has solved these problems and at the same time satisfied the shopping needs of a large number of consumers for branded products.

The secret of low prices in discount stores?

The biggest competitive advantage of brand discount stores is high quality and low price. In fact, there is only one secret to the "low prices" of discount stores: abandon channel dealers. Many discount stores have their own buyers who specialize in purchasing. Since there is no need to go through an agent, the procurement cost is much lower than before, and the price difference is passed on to consumers. The secret to "low prices" in discount stores is to purchase products from manufacturers. The price of the goods may be less than 50% off the market price.

Clothing products are very seasonal, especially due to the influence of fashion, there are many "out of season" and "out of date" clothing. However, being out of season does not mean being out of date, and being out of season here does not necessarily mean being out of date in that place. China has a vast territory and great regional differences, so clothing that is outdated in Guangzhou often becomes popular in a city in the north a few months later; there are also clothing that is out of season due to the cold weather in the north, but is catching up in the south. sell like hot cakes. Organizations specializing in branded discount clothing take advantage of this characteristic of the market to collect a large number of so-called "out of season" and "outdated" products from famous brand clothing purchased directly from domestic shopping malls and clothing manufacturers, and then push them to the market. . For manufacturers, surplus goods from foreign trade orders and "unsaleable" products that are slightly out of season not only occupy inventory space, but also occupy capital flow, so manufacturers are usually willing to sell them at very low prices. Brand discount chain stores accelerate circulation by buying low and selling low. Although they only make a small profit, they are more successful because of their large scale; while their franchised chain stores face consumers directly, and even if the selling price is very low, they still have huge profit margins. Because the workmanship, style, and fabrics of brand clothing are excellent, except for being a little out of season (compared to some remote areas, they may also be in sync with or even ahead of local fashion trends), ordinary people can buy what they like with less money. Ruyi's brand clothing is also enjoyable.

Therefore, some people say that brand discount stores are winners in all four aspects. Manufacturers reduce inventory, headquarters gain profits from large-scale circulation, franchisees earn from store retail, and consumption Everyone is happy to buy cheap and affordable brand products!