Everything is a joke.

If 2020 is compared to the first year of listing of real estate enterprises, then 202 1 can be called the first year of acquisition. One amazing acquisition case after another appears frequently, and the "reshuffle" of the industry seems to be a foregone conclusion.

In particular, head enterprises such as Wan Yunyun and Country Garden Service staged a series of textbook-style mergers and acquisitions, and the competition for "the king of property" became increasingly fierce.

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Such as "big" and "opponents become friends"

On September 20th, Country Garden Service announced that it would acquire Fuliang Global, a wholly-owned subsidiary of R&F Property, at a price not exceeding 654.38+000 billion yuan. After the acquisition, Country Garden Services will hold 0/00% equity of Fuliang Global/KLOC-and indirectly acquire 0/00% equity of various target companies held by Fuliang Global, and its performance, assets and liabilities will also be merged with Country Garden Services.

Country Garden Services acquired R&F property, creating the "most expensive" acquisition record in the history of property. In February this year, Country Garden bought about 65% of the shares of Blu-ray Garbo for 4.8 billion yuan, which was also the highest price at that time. It broke itself in less than a year.

For the purpose of acquisition, Country Garden Service has been emphasizing "stabilizing the leading position in the industry". On June 20th this year, at 65,438, Country Garden's service market value officially passed the 200 billion mark, becoming the first property company in the industry with a market value exceeding 200 billion.

The acquisition of Country Garden Service is in progress. On July 28th, Country Garden Service entered the airport property management company in which Zheng Da holds 70% of the shares, and laid out the airport property; According to the data of August 1 day, Country Garden Services acquired 0/00% equity of Tian Huan Property in Hunan and annexed the local "leading" property management company in Changsha.

Rumors about the acquisition of Country Garden services have never stopped. For example, Li Changjiang, president of Country Garden Service, publicly stated that "we have contacted Evergrande before, but the price has not been settled."

Among listed property companies, Evergrande Real Estate is second only to Country Garden Service in scale, with revenue of 65.438+0.0509 billion yuan in 2020 and gross profit margin of 33.6%, which is also second only to Country Garden Service. Evergrande Real Estate once announced the goal of "being the first in the world", which shows how ambitious Country Garden is in its service.

In Li Changjiang's words, Country Garden's services are like "big" and "good".

On the other hand, the cloud of everything has never stopped expanding, but in different ways. In September this year, Wanwuyun acquired Sunshine Zhibo, a property company owned by Sunshine City, by way of share exchange, that is, Sunshine City exchanged 0/00% equity of Sunshine Zhibo/KLOC for 4.8% equity newly issued by Wanwuyun.

In the same month, Wanwuyun held a strategic cooperation kick-off meeting with Bourne Real Estate in Fuzhou, announcing that Bourne Real Estate officially joined Wanwuyun. Tianyan Information shows that the shareholding ratio of Wanwu Yunzi Company is as high as 97.2%. Although in the news, Wanwuyun seems to deliberately avoid the relevant words of "acquisition and merger", from the perspective of relevant changes in equity, this is indeed an acquisition.

Taking the acquisition of Sunshine City property as an example, Wanwuyun reached a cooperation with very little capital cost through stock exchange, which formed a win-win situation for both parties and provided a perfect case reference for the acquisition in the industry.

Baoquan Zhu, CEO of Everything Cloud, once said that Everything Cloud will connect online and offline, and turn peers into partners and friends.

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Country Garden Service: Being the First in the World

Everything Country Garden Service does has a clear goal.

Li Changjiang has publicly stated on more than one occasion that from 20021to 2025, Country Garden services will achieve all kinds of businesses go hand in hand, and will achieve a breakthrough of 100 billion revenue in property services, value-added services, business writing and urban services. According to revenue 1000 billion yuan, revenue and profit will achieve compound annual growth of more than 50%.

Recently, Li Changjiang further revealed the composition of the target of 100 billion yuan, including 50 billion yuan of property income, 30 billion yuan of value-added service income, 20 billion yuan of urban service income and 654.38+0.5 billion yuan of commercial asset operation and management, totaling about11500 million yuan.

For the current market situation, Li Changjiang believes that "the integration of the property industry has just begun. If this piece of real estate corresponds, in fact, strictly speaking, the current real estate industry is equivalent to the real estate industry in 2009 or 10. At that time, the real estate industry was in a competitive situation. "

In his view, the former 100 scale of the property industry now accounts for about 30%, and the former 10 scale accounts for about 15%, and the concentration is still at a low level.

Even for Country Garden services with a market value of more than 200 billion yuan and a scale rising again after the merger, Li Changjiang still feels that the industry is still in the initial stage and high-speed integration period, and the model has not yet been fully formed, and there is still a lot of room for imagination.

"I am still a primary school student." Li Changjiang described this.

Country Garden Service defines today's era as the era of big property. Country Garden service breaks through the traditional mode, while grasping basic services, doing a good job in life value-added services. On this basis, we also strive to do a good job in asset appreciation services, and strive to increase the value of the owner's house and fixed assets, that is, let the owner make money through the property.

Li Changjiang also stressed that the digital transformation of the property service industry is inevitable, which will help improve the quality and efficiency of service operation, reduce operating costs, deepen service quality and reduce the pressure of expansion. However, there is no model for the digitalization of the real estate industry. We have entered the no-man's land where property is digitized.

He also believes that in the end, the enterprise development of the property service industry will be divided into two parts, and the bigger one is to get bigger and better. For example, what we are doing now is to invest in robots and invest 200 million yuan in digital construction. When we vote, others can't vote, but follow us. This is our step-by-step lead, and of course we must have a sense of mission in the industry.

At this year's mid-year results conference, in the face of the rapidly changing market environment, Li Changjiang bluntly said, "If there is any change, Country Garden service should continue to become better and stronger, becoming the real number one in the world.

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Everything is a cloud: Benchmark Ke Holdings Limited.

Last year, Vanke Property officially changed its name to Wanwuyun, and the blueprint for the future gradually became clear.

The future development orientation of Wanwuyun is space science and technology service, and it has three brands: Vanke Property, Wanwuxiangxing and Wan Rui Science and Technology.

For example, Baoquan Zhu once said, "Our change is like a shell. If everything goes against the branch holding company, Vanke's property is a chain home. We may invest in some property companies in the future, and then the property companies will buy our technical services, which is like the Deyou of the Shell Department. Accenture Consulting (ACN) provides services for small and medium-sized properties, and we export BpaaS like ACN. "

After the name change, Wanwuyun and other property companies are no longer competitive, but cooperative. "If you choose to be a platform, you must be open, but the condition of openness is that the values are consistent. We will join hands with partners with the same values and start to establish a cooperation platform with Ruimeng. "

Baoquan Zhu said that the next BPaaS service in the residential property field will be fully covered by all the sub-brands of space services under Wanwuyun, and exported by Ruilian as the main carrier, so as to achieve high-quality services together with the industry. Everything Cloud will also strategically invest in the member companies of Ruilian Alliance to support their listing.

Recently, Wanwuyun and Shanghai Shenglong Investment Group Co., Ltd. (referred to as "Shenglong Investment") reached a strategic cooperation, and the property joint venture company established by the two parties (note: Shenglong Property) joined the Swiss Union, and Wanwuyun said that it would actively support its listing.

When asked whether the Grow module is similar to innovation works founded by Kai-Fu Lee, Baoquan Zhu said, "It is almost the same as innovation works".

"Why should we strive for these property companies? Because you (the property company) don't have to spend money to build the system, we can input the system to you. " Interestingly, from the perspective of capital, everything cloud may become competitive with some investment foundations in the future. Baoquan Zhu said, "For me, it may be cheaper to invest in it (a real estate company) than an investment fund. Because investment funds don't give it output (technology), they only give money. "

Take the aforementioned Shenglong Investment as an example. Baoquan Zhu said: "Shenglong is not the strongest and most famous company in the field of real estate development, but it is the strongest company in the field of urban renewal. There are nine villages (villages in the city) in Guangzhou that are handed over to Shenglong for old renovation. Shenglong can't do real estate. He wants to find someone to do real estate, but he doesn't want to lose the dividend given to the property by the capital market today. Now I help him sort out the whole property management process, and I help him find the general manager. This company is also Shenglong Property. In the future, Shenglong Property will be listed. I am its strategic shareholder and I am its technical service provider. "

According to Baoquan Zhu, Everything Cloud has set its sights on domestic medium-sized real estate companies. "There are only a few heads of property companies. Companies that rank about 20 among real estate companies have an annual income of less than 654.38+0 billion. Perhaps the top 20 companies want to go public themselves, and companies ranked 20 to 30 or 20 to 50 are likely to be the targets of our strategic investment. "

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Who is the "real estate king"?

At present, the listing of Country Garden services has opened up financing channels, which is of great help to scale expansion. On May 25th this year, Country Garden Service released A round of financing reaching HK$ 654.38+05.526 billion, making it the largest financing in the history of the property management industry. According to statistics, Country Garden Services has raised 29.09 billion Hong Kong dollars from the capital market in the three years since its listing.

Everything Cloud is not listed, but the parent company Vanke has sufficient financial strength. In addition, the acquisition through the "Stock Exchange" also helped Wanwuyun to start the new expansion of Zhang Zhilu.

In terms of revenue, according to the revenue scale in 2020, Wanyunyun is higher than Country Garden service, but the growth rate of the latter is far beyond Wanyunyun. Among them, Wanwuyun's revenue is 65.438+0.82 billion yuan, and Country Garden's service revenue is 65.438+0.56 billion yuan. Wanwuyun is still in the leading position.

However, this year's mid-year report shows that Country Garden's service income has reached1156 million yuan, and Wanwuyun achieved operating income of 1038 million yuan, surpassing Wanwuyun for the first time. Country Garden services are growing rapidly.

In terms of scale, by the end of 2020, the management area of Everything Cloud will reach 566 million square meters, far exceeding the 377 million square meters served by Country Garden in the same period. However, in terms of reserve area, the cloud of everything is only 65.438+0.8 billion square meters, while the service of Country Garden is as high as 440 million square meters.

Futu Research Report pointed out that in the stock dimension, based on the leading position of core indicators such as operating income and insufficient management area, Wanwuyun still maintains the leading position in the property management industry. However, in the incremental dimension, Country Garden service must surpass the cloud in revenue growth and reserve area, which means that Country Garden service has a faster development speed and more certain performance growth.

In addition, in terms of development strategy, both companies are not satisfied with being only property management companies, but pursue business diversification. Among them, Wanwuyun is committed to becoming a platform company in the property management industry, and Country Garden services focus on the development of large property management and large community services. Both companies are committed to scientific and ecological development models.

One is a property company that has been listed for three years, and its future development goals are clear. The other is an unlisted property company, full of endless imagination.

Just as Li Changjiang once quoted the viewpoint in the book "Roar of the Future": "In the next decade, because of technology integration, there will be many fundamental breakthroughs and surprises that will change the world."

So, who will be the strongest surprise creator in the real estate industry?