What is a jingle, what are its characteristics and how to use it?

There is a saying in Shanxi that three Changzhi melons and skins are no match for a xiang yuan ghost, three xiang yuan ghosts are no match for a Yangcheng monkey, and three Yangcheng monkeys are no match for a Huguan. This really shows that Huguan people are clever and difficult to deal with, but it is also a joke handed down from the 1970 s and cannot be taken seriously. Huguan people are still kind, much better, and they can't be made up.

This language phenomenon is generally called "jingle" by ordinary people. The jingle originates from life and is most commonly used by vendors. The quality of the goods sold has a lot to do with fluency. Proper use of jingles can even achieve the purpose of clearing the field and selling goods.

What is "Jingle"? According to the Modern Chinese Dictionary, it refers to "a popular Chinese spoken rhyme with irregular sentences, pure spoken language and easy reading." We think it may be more appropriate to call this popular language phenomenon "folk songs". The so-called "folk songs", that is, "folk songs", are mostly related to current affairs and politics.

Phonetic aspect

The biggest phonetic feature of Xinmin Ballad is "rhyme". Because folk songs are not ordinary spoken language, just like poetry, folk art and lyrics, they should be rhymed more or less, so that people will sound pleasant and harmonious, and it will be easy to read and remember.

For example, the last word of each sentence of the new folk song "Steelmaking in the 1950s, Famine in the 1960s, Famine in the 1970s, Doing Business in the 1980s" is a very standard rhyme. In addition, the sentence patterns are arranged neatly, which is particularly loud and pleasant to hear. If you use blank synonymous means to express the same meaning, such as "steelmaking in the 1950 s, famine in the 1960 s, and rural famine in the 1970 s"