A light joke

What is soft writing? Generally speaking, it is to write soft articles according to the relevant needs of enterprises, implant the company's products or information, and finally spread them through major media, so as to achieve the purpose of enterprise brand promotion and product sales. Jinsuitui provides soft writing, ghostwriting and self-publishing services.

Soft text promotion is a common marketing method in network marketing. The reason why it is highly respected is mainly because the effect of hard advertising is declining and the cost of TV media is increasing. In addition, at present, the cost of soft articles in media is lower than that of hard advertisements.

Therefore, in the case of insufficient funds, many enterprises are more willing to choose the way of soft text promotion. Jinsui has compiled some common types of marketing soft text:

1, knowledge-based soft text

As the name implies, knowledge-based soft articles are mainly biased towards knowledge-based popular science articles, and the content to be expressed is implanted while sharing knowledge.

For example, when we are writing the history of an enterprise, we can bring some technical languages that are more advantageous in the process of opening up with us.

But remember, language is strange and difficult to understand. Bian Xiao suggested reading more relevant news and increasing knowledge reserves, so as not to be afraid of not writing.

2. Empirical soft text

This kind of article mainly introduces the process of something to readers.

It's usually "How did I get from xx to XX". We can start with the representative of a certain industry, describe the process of his entrepreneurial growth, impart some relevant experience, and properly integrate product information into the article. This kind of advertising method will not make people feel disgusted, on the contrary, it will make people feel that they have discovered some secrets.

3. Entertainment soft text

Entertainment articles can refer to various joke encyclopedias or some popular jokes, extract some good elements from them, and combine with their own products, so that such soft articles are more acceptable.

4. Controversial soft text

Often controversial topics attract users' attention most, such as "Can you afford a house now after 90?" This kind of article has high exposure and attention, such as Villa where the rich second generation can live.

Therefore, when writing soft articles, you can try this type of article and learn to add some controversial topics to increase your attention.

5. Emotional soft text

Emotion is an important medium of advertising, and the emotional expression of soft text can certainly resonate with people because of its large amount of information and strong pertinence.

The biggest feature of emotion is that it is easy to impress people and enter the hearts of consumers. Appropriate placement of advertisements in the article will not be so abrupt, on the contrary, it will make readers feel certain.

6. Soft stories based on stories

People like listening to stories, and the "complex" of "stories" is always popular.

This kind of article can describe what really happened, or a seemingly real story, and bring in the theme you want to express. In the article, you can promote a product casually and unobtrusively, and readers will not find it without paying attention.

This kind of soft text will be more readable and more acceptable.

In short, different types of soft texts should be determined according to their own conditions, and information implantation must pay attention to ways and methods and learn to guide users, so as to achieve our expected goals and effects.

Therefore, the soft text must be readable, so that users have a strong interest, so as to succeed. Finally, of course, if you want to find a partner, you can choose Jinsui to retire, write, publish, and self-publish.