The stars in the entertainment circle basically have their own personal designs. Why do many stars like to have personal designs?

Recently, in a variety show, Jiang discussed the training of eating goods in the circle, bluntly saying that the training of eating goods was designed, which caused quite a storm on the Internet. Jiang's remarks were strongly opposed by fans.

It is not uncommon to see people with stars. Many stars in the circle have used delicious food to cover others, such as Michael Chen, Jing Tian and Shu Qi. It's not surprising that entertainment stars are getting together now. There are all kinds of people, such as academic tyrants, literary youth, national husbands, veteran cadres and sunshine boys ... these people are still very popular. After all, the stars are as grounded as possible, and fans are still very welcome. "Success is also determined by people, and failure is also determined by people." Star setting is a double-edged sword, and shaping characters to help stars develop has become the focus of star marketing in entertainment circle.

Baidu Encyclopedia's interpretation of characters is: character setting, referred to as character setting. Nowadays, people's design refers to a kind of personality and image label, which simply means "playing" what you want others to see. In fact, whether it is a fashion celebrity or the general public, everyone has their own "personal design", such as capable white-collar workers, professional lawyers and inspirational young people in life. However, in real life without filters, people are often far bigger than real people, especially in the network, and the circle of friends is the "hardest hit" set by people, full of routines. The circle of friends has become a performance place built by many people. Many people are keen on terms such as professionalism, reliability, qualifications and inspirational. Through the label to show the corresponding life dynamics, the purpose is to create a desired "character image." To this end, many people live a life that people should have in their circle of friends.

The establishment of stars is to occupy a unique position and form a competitive selling point, which is different from competitors and can be said to be the application of unique sales ideas in the marketing field. Many stars are keen on "selling people", and the principle is simple-being close to the people, sucking powder and making money. For traffic stars, the more attention, the greater the value of the star and the stronger the fan economy. Fan economy is a commercial income-generating behavior based on the relationship between fans and followers. Fans are the basis of this economic model, and people are designed to cater to fans and meet their needs. Legend of the Sword and the Chivalrous Man is a classic case of fan economy, and the TV series derived from the game set off a viewing frenzy. Relying on touching stories and a sense of identity with China culture, the game has a large number of fans. Even if the quality of the game is controversial and criticized from time to time, its sales volume is still huge, which is also one of the advantages of the fan economy.

The present network society is different from the past. Celebrities can also circle powder on a large scale, even if TA has no works to shoot. Star selection, but also want to use their own aura Some people's designs have a halo, and the "halo effect" affects our cognition and evaluation. The halo effect of people's design makes a star show some characteristics and cover up other characteristics, thus causing cognitive obstacles to others. If the cognitive object is marked as "good", it will be shrouded in the "good" aperture and given good quality. Take "Xueba" as an example. "Xueba" means "overlord in academic field" in network language, which refers to a kind of people who study hard, study hard, have rich knowledge and have outstanding academic achievements. Such people are generally welcomed by people, and "Schoolmaster in Entertainment Circle" is even more loved by the audience. Being in the bustling and impetuous entertainment circle, I can still persist in learning and really win the favor of the public. In today's entertainment circle, the temperament of knowledge is scarce, which makes it easier for people to put a halo on this actor's acting skills and has inherent unique advantages. However, without the corresponding knowledge, learning to bully people will only become a joke. "Actors have the highest academic qualifications" and "doctors are the best actors", and Zhai Tianlin, who has dual talents, may be the most savvy. "What is HowNet?" Talking and laughing makes people go up in smoke!

People set up to cater to fans' preferences can be said to be a "personality mask" of stars, and this mask is what fans want to see. Swiss psychologist Jung put forward the theory of personality mask. He believes that the purpose of a person's public display is to leave a good impression on others, gain social recognition, and ensure that he can live in harmony with others and achieve his personal goals. The so-called "side" here is a "mask". People will show different reactions in different situations, just like stars have to wear corresponding "masks" in front of fans. Celebrities set up masks to make a good impression and get recognition, so as to achieve their goals.

Personality mask is one of Jung's psychoanalytic theories, which he also called the prototype of conformity and seeking common ground. From the sociological point of view, "fans" are a special social group, a collection of people with the same preferences or behaviors. The appearance of celebrities provides the public with standards for queuing and classification. Birds of a feather flock together, and the more familiar people are, the more likely they are to have a good impression. Identity, "identity" is identity, and "identity" is consistency, and identity can produce identity. Stars set up people in order to gain public recognition, and "people who eat goods" is one of the designs of popular people. Eating is a hobby of many people, and it is a very easy connection for stars to choose "food lovers". Only by establishing this connection can we have the opportunity to realize other more complex cognition that requires more time and effort. The establishment of "food design" by stars has narrowed the distance with fans, made fans and stars have more similarities, and made stars more grounded rather than high. Idol stars are often the people that fans want to be. The beautiful features such as "cuteness, innocence and beauty" that actresses show to "foodies" will be unconsciously moved to themselves, thus gaining more recognition.

"Seeing his tall building rise and seeing his building collapse" is not unusual for people who eat melons. Stars need to carefully set people's designs. If people's design is too different from reality, it will collapse sooner or later.