What aspects should the ideological and political education under the new media environment analyze?

With the continuous development of science and technology, human society has entered a new information age, and the way of information dissemination is changing with each passing day, especially the new media. On the one hand, it brings rare opportunities to ideological and political education in the new period, on the other hand, it also makes ideological and political education face severe challenges. How to effectively use new media to carry out ideological and political education has become an important topic in the theory and practice of ideological and political education in the new period.

In recent years, the emergence of new media not only brings convenience to people's access to information, but also plays an important role in the formation of ideological and political consciousness, value scale and moral concept of teenagers, including college students, as an effective and subtle form of ideological and political education. Therefore, as an important carrier of ideological and political education in the new era, new media, due to its own characteristics and new requirements of ideological and political education, provides new opportunities and challenges for the development of ideological and political education, and also has a wide impact on the theoretical and practical innovation of ideological and political education.

First, the status quo of ideological and political education in rural schools 1. Missing family education

Family is the first external environment that children contact after birth, and it is also the place where children come to emotional closeness. Family education plays an important role in children's growth. In rural areas, family education has long been a dual structure, that is, the mother is mainly responsible for expressing functions and children's emotional and life problems, while the father is the pillar of the family, mainly responsible for cultivating instrumental functions and children's survival skills. However, with one or both parents going out to work, the dual structure of traditional family education has been broken, and even intergenerational education has appeared, thus making children's ideological and moral education seriously flawed or even missing.

2. Weakened school education

School is a special place to train people, and the healthy growth of children is closely related to school. For left-behind children, due to the lack of family education, they are eager to find an emotional home in school life, which requires the school to give full play to its moral education role. However, the current situation of moral education in rural primary and secondary schools is not ideal. Because primary and secondary school teachers are generally older, the traditional dignity of teachers still dominates. Teachers only pay attention to imparting knowledge, ignoring students' psychological and emotional needs, being indifferent to students' thoughts and emotions, and even discriminating against students with ideological problems. Although the school has set up ideological and moral courses, due to the guidance of traditional evaluation methods, most ideological and political teachers only pay attention to students' scores, which weakens the correct guidance of students' ideological and moral aspects and lacks psychological education, survival education, safety education and legal education for students. Therefore, schools generally lack humanistic care and fail to create good advantages.

In the atmosphere of students' ideological and moral development.

3. The negative impact of social education

Due to the relatively low level of knowledge of rural parents, the lack of correct methods to guide children to carry out ideological and moral education has affected the establishment of children's correct outlook on life and values. Moreover, due to the employment problems of college students in recent years and the parents' giving up the supervision of their children for immediate interests, left-behind children are prone to the idea of "money worship". They may even think that since they can't find a job after hard work, they might as well go out to work to earn money like their parents and live their expected "city life" as soon as possible. In addition, due to the influence of mass media, left-behind children are defined as vulnerable groups in the eyes of many people, which will also have an impact on the psychology of left-behind children, making them feel that they belong to marginal groups and their self-confidence will be weakened invisibly. Meanwhile. In the era of the wide application of modern science and technology and the explosion of network information, facing the network and overwhelming information, due to the lack of strong guidance and supervision and the immaturity of their own development, left-behind children often lack the ability to distinguish and screen information and are easily tempted by bad ideas, which is very unfavorable for them to establish correct life values.

Second, the challenges and opportunities of ideological and political education in the new media environment 1. Challenges faced by ideological and political education in the new media environment (1) The information is messy and mixed.

Because of the spread of short messages, the openness, randomness and anonymity of network information, both mobile phone information and network information are very complicated, including advanced ideas and positive information, as well as negative information that even endangers national security and social stability, which has a negative impact on students' ideological and moral concepts. "

(2) Cultural infiltration and ideological invasion

In the new media era, different ideologies, cultures and values are intertwined. Western developed countries use their advanced network technology and communication technology to publicize the bourgeois outlook on life, values and morality, and try their best to put their ideology above the world. It can be said that we are facing the cultural challenge of neocolonialism, which is a severe test of our traditional ideological and political education.

(3) The information against social morality is flooding.

According to statistics, there are 90 million pornographic pictures and files, pornographic jokes, obscene jokes and pornographic games on the Internet every year, which greatly affects the effect of ideological and political work and people's physical and mental health, especially young people with immature thoughts and weak recognition ability are more likely to be misled.

In recent years, immoral behaviors and illegal and criminal behaviors caused by the influence of the Internet have gradually increased.

(4) It is difficult to manage and supervise.

In traditional media such as radio, television, newspapers and periodicals, we have a leading position in information dissemination, and we can eliminate harmful information and carry out information dissemination and ideological and moral education with advanced ideas and the voice of the main theme. The Internet and short messages are media that emphasize individuals, and their dissemination is very free and random, so it is very difficult to manage and monitor their information dissemination. In addition, many people live in a virtual world with great ideological fluctuations, and their political consciousness, class consciousness and even national consciousness are weakened, which brings a series of new challenges to ideological and political work.

2. Opportunities for ideological and political education in the new media environment

The rapidity, universality and interactivity of new media have created a series of opportunities for ideological and political education in schools. Correctly treating and using network resources has injected new vitality and vigor into ideological and political education in schools.

(1) New media has broken through the time and space boundaries of ideological and political education in schools.

In the past, ideological and political work was limited by time and space and could only be carried out within a certain range, such as classroom teaching or special lectures. New media has no time and space boundaries, and it is an interactive long-distance information exchange, which provides a wide range of communication channels for ideological and political education.

(2) The new media environment has innovated the ideological and political education mode.

Traditional ideological and political work is slow, time-consuming and inefficient. The unique information integration, two-way communication and selectivity of new media provide a unique environment for education and truly realize freedom of speech. At the same time, the new media can also make educators and educatees form a cooperative learning model, and both sides have equal and democratic status in the educational process. Moreover, the new media has the characteristics of virtuality and authenticity, which can overcome the cover-up and rebellious psychology when teachers and students meet, and truly reflect students' true mentality and thoughts.

(3) New media provide a broad platform for ideological and political education.

Relying on the advantages of new media, such as large information capacity, rich resources, fast communication speed, strong interaction, wide coverage and various forms, ideological and political education can not only tap a large number of rich resources with the help of new media, but also absorb all outstanding achievements of human civilization for inheritance and innovation; It is also possible to spread correct ideas, theories and policies on a large scale, actively and quickly through new media, without being restricted by complicated procedures such as systems, thus providing a brand-new and unprecedented theoretical and practical platform for students' ideological and political education.

(4) New media is conducive to enhancing the autonomy of ideological and political education.

In the new media, the educated can freely choose to browse information in a relaxed environment, and in the process of actively exploring and seeking new visual and auditory content, the effect of ideological and political education is imperceptible and constantly improved. This two-way interactive information dissemination makes the educated change from passive acceptance to active participation and interactive communication, which is conducive to enhancing the autonomy of college students in the process of ideological and political education.

Third, the innovation of ideological and political education in the new media environment 1. Innovative methods to improve efficiency

In the new media environment, to enhance the effectiveness of ideological and political education in rural schools, the most important thing is to have a set of effective ideological and political education methods that meet the characteristics of rural students, which requires ideological and political workers to innovate constantly. On the one hand, we should innovate the traditional ideological and political education methods to meet the needs of the new media environment and the effective use of modern network technologies such as QQ group and SMS. On the other hand, it is necessary to create new methods of ideological and political education and use modern high-tech platforms to carry out effective ideological and political work, for example, using the mass sending function of mobile phone short messages to carry out theoretical study and counseling to understand students' ideological situation.

2. Innovative forms to increase attractiveness

In the new media environment, to innovate the form of ideological and political education, we must adhere to three principles: First, the principle of combining inheritance with innovation. Fully retain the traditional form of ideological and political education and inject modern elements appropriately; The second is the principle that form obeys content. The new media environment is the result of the development of science and technology, the impact of science and technology on culture, and the disaster of cultural development to some extent. Ideological and political education bears too many historical and social responsibilities, and its influence cannot be equated with the influence of scientific and technological development. "Therefore, ideological and political education can't cater to the development of science and technology, and we should adhere to the correctness and scientificity of educational content. The third is the principle of reasonableness. The innovation of ideological and political education should not blindly pursue novelty, uniqueness and strangeness, but should meet the needs of students' physical and mental development, the mainstream value orientation of society and the law of human social development, so that new media can become students' partners and the cradle of growth.

3. Innovative content and enhanced pertinence

In the new media environment, to innovate the content of ideological and political work, one is to recognize the situation clearly, judge right and wrong scientifically and provide convincing arguments. This requires us to constantly study students' physical and mental development, find out arguments that conform to social reality, solve students' ideological and practical problems, and avoid big and empty preaching; The second is to update knowledge to meet the needs of the rapid development of information technology and improve personal adaptability to work. think

Political educators should keep learning, not only have professional knowledge, but also have other comprehensive knowledge to adapt to the new media environment, and serve the needs of ideological and political work with diversified media materials; Third, innovate theories, analyze new situations, solve new problems, and promote ideological and political education content innovation with theoretical innovation. This is a big problem, the core is changing, seeking truth from facts in change and seeking stability in change.

In a word, new media has opened up new ways and new fields for ideological and political education, and at the same time, it has put forward new topics and new requirements. In order to better accomplish this task and requirement, we must follow the basic principles of ideological and political education in the new media environment, otherwise, the ideological and political education in the new media era will be difficult to receive practical results.