Consumer psychology: conformity, difference, comparison and reality. Give an example from each of these four points. From the perspective of consumption, if you are the one.

Conformity means seeking common ground while reserving differences. It is obvious that there is no need to tear down the wall in some places when decorating the house, but it is inevitable to be looked down upon by people and maintain a psychological balance if the construction team is invited to knock and knock. This is conformity.

Seeking difference, seeking difference psychology comes from the hope of attracting attention and the fear of being ignored? It is manifested as the "reverse expansion" of self-confidence. For example, tattoos on the body rarely have two identical patterns tattooed on two different people.

Compared with others, we often call it vanity, which is actually a self-defense mechanism to achieve psychological balance. Colleagues around have already bought cars and houses, but their economic strength really can't afford it. But if you don't "punch your face to make yourself fat", it is easy to be secretly teased by colleagues around you. In this psychological environment, the goal of buying a car and a house is achieved through various channels. In others' eyes, it is "comparing", but in their own eyes, it is "having to do it". Comparison has stimulated economic development to some extent.

A realistic and rational choice made on the basis of comprehensive investigation of one's own strength in all aspects. The essence of seeking truth from facts is to emphasize practicality. People who are pragmatic from the perspective of consumer economics are not necessarily pragmatic. In most cases, "being realistic" is out of the psychology of "greedy for cheap". That is, "it is better to eat a fresh peach than a basket of rotten apricots." Just from the point of call, which one would you choose, the old Nokia phone or the new Apple phone? The so-called truth-seeking, is the pursuit of maximum use.

In fact, from the perspective of consumption, in addition to the above four points, there are two kinds of consumer psychology, one is the consumer psychology of "spending money to buy leisure for half a year". The other is "retaliatory consumption". When you quarrel with your wife or husband, you obviously don't want to buy anything, and you will buy a bunch in a rage. This belongs to emotional consumption, and has nothing to do with conformity, seeking differences, comparing and seeking truth.