China animation has encountered a bottleneck. What should we pay more attention to if we want to break the bottleneck?

Pay attention to national communication. On the other hand, the "legal protector" of 80 million yuan has not "occurred" so far; Doraemon: The Adventure of Daxiong Antarctic Ice was released in June this year, which continued the success of this super IP of 65.438+0.4 billion yuan: other cartoons almost fell into a "silent" state. Baby Soldier Solda Ti, Rhapsody of Big Ear Food, The Story of Dou Fu and The Adventures of Tom's Brother all cost less than 50 million yuan, while Country Legend and the famous Elephant Forest are even more eclipsed. The most attractive thing in August was the publication of blockbusters and100000 jokes. Since August 24th, the box office of selling Meng is about 86.34 million, and the box office of 65.438+10,000 cold jokes is about 96.57 million, which has not changed the whole summer animation market.

Pan Jian, a professor at Zhejiang Sci-Tech University and a leading expert in "Research on the Reconstruction of Animation Schools in China in the New Era and the Spread of National Culture", put forward the concept of "network animation game literature". He took an animation job that had participated in the review as an example. This work is called the original 3D animated film produced by China Department according to the highest international technical standards. He invested more than 100 million dollars and spent three years, but after he went online, the answer was bland. So far, Dugan's score is only 6. 1 Many netizens commented that "the hardware is quite powerful, but the software such as the plot still needs to be greatly improved." "Where is the essence and where is God?" Pan Jian said that this example well illustrates the importance of history to the expansion and growth of the animation industry.

He also believes that the formation of history ultimately depends on literature, but animation and drama literature are different from traditional literature and have their own uniqueness. From this perspective, online literature has a close relationship with it. The case provided by Yu Jianxiang, a professor at the School of Literature and Journalism and Communication of Central South University, can be used as evidence of this view, that is, the novels of three young Tang Douluo families. Douluozhou is an online literary work, with an online reading volume of over 654.38 billion, which has been adapted into animation, games and TV series.