What is the core of brand marketing?

The core is "communication driving force"

The core of a brand is positioning, and positioning must find its own driving force in social media. This driving force is not a joke, not a joke, but something brought by the real product itself, which makes consumers have something to say. It is most important to impress consumers and say "I do".

Intention will be more effective in products and "charm attributes".

Only good products will be mentioned by people, so do a good job with your heart and don't mess with those useless ones. You know, water can carry a boat and also overturn it. Careless products are not dead, but thrown away when they fall down. "Charm attribute" is a good communication material, and my previous article specifically talked about charm attribute. Charm attributes make products unique and irreplaceable.

Brand image is no longer what you say, but what others say about you.

This needs no explanation. The picture above is clear enough. In the social age, word of mouth is more important than anything else.

Focus on what consumers think, not what they do.

Take prize forwarding as an example. They did it, but they cursed their mother in their hearts. No matter how high the number of interactions is, is it meaningless? The new generation of consumers are all poisonous, but they will not be stingy with their praise, so they will help you by doing something they think.

Take every feedback from consumers seriously.

As we said, consumers are concerned about whether they send messages or not, so if they say something, it will be better to chat as a normal person. If they come across a good topic, turn it out for everyone to see. This is the best way. Never, never perfunctory, let alone find an outsourcing who doesn't understand social media communication.

Forget brainwashing.

Brands must completely change that brainwashing practice, and don't even think about it. Consumers have their own brains, and they don't think you are awesome at all now, so the brand has no chance to stand on the stage and brainwash, but will only be laughed at. ?

Pay attention to communication posture.

On social media, telling jokes like a pug will only make you more and more depressed. Entertaining yourself and sending information about various activities will only make people think you are stupid. Brands that have nothing to do with awards will not get more expectations. A brand that replies to everything with an official voice will only make people give up on themselves. Consumers want to communicate with you on an equal footing, so treat yourself as a person, be modest and have a better personality.

Intention is more effective than creativity.

As I said before, creativity is too accidental, but "intention" is not. It's much more valuable to keep working hard than betting on making a virus video or something.