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What is a mobile phone newspaper?
Extended information mobile newspaper is known as "thumb media", and its essence is the combination of telecom value-added services and traditional media. With the launch of 3G mobile newspapers, enterprises, individuals or government units can build their own mobile newspapers and send them to government mobile newspapers, internal magazines, industry mobile newspapers and customers' mobile newspapers. It has become another new media after SMS, and it is a new way for enterprise customer relationship processing/internal magazine/internal communication/advertising communication. Its essence is the product of the combination of the latest telecom value-added services and traditional media. Specifically, mobile newspaper is to send the news content of traditional media to MMS mobile phone through wireless technology platform, thus developing the functions of sending short message news, color pictures, animation, WAP (Internet browsing) and so on. Mobile newspaper has become another measure for traditional newspaper industry to become electronic media after establishing online edition and website, and it is a special way for newspaper industry to develop new media.
Mobile newspapers are mainly used in industries: government, schools and enterprises.
Refer to Mobile Newspaper _ Baidu Encyclopedia
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