"Laws of Transaction": Marketing is everywhere in life

Interpretation: Zhou Qilu

When talking about sales masters, we must think of the top masters in various industries.

For example, Kazuko Shibata, the number one goddess in the Japanese insurance industry, Ippei Hara, the sales god, and Grandpa Medi, the evergreen tree in the American insurance industry.

They have an inexplicable attraction on their bodies. They always have a confident and optimistic smile on their faces, and their unique energy will make strangers they meet for the first time feel happy and happy within seven seconds. Pleasure. The process of doing business with them was full of joy and happiness, just like bathing in the warm spring breeze in early March.

So as top sales experts, what qualities do they have?

The author Napoleon Hill is the world's earliest modern success master and inspirational book writer. He once deeply influenced the two presidents of the United States, Wilson and Roosevelt;

He is A success master with millions of readers, Napoleon Hill's name is a household name in the United States. He creatively created a new success study and is one of the greatest inspirational success masters in the world;

He founded His success philosophy and 17 success principles, as well as his ever-lasting enthusiasm, have inspired millions of people, so he is known as the creator of millionaires.

It is said that motivation master Carnegie is also his best friend. In this thin little book, it is recorded concisely and concisely some of the characteristics that top sales experts in many fields in developed countries should possess, and how they can complete important parts of the sales process excellently. These transaction rules have been kept secret for the past hundreds of years, and the essence of them only serves the upper class. Today we are fortunate to unveil its mysterious veil and know the eleven secrets of how to successfully sell yourself. unprecedented guiding significance.

Even today in the 21st century, there are merits. Here, I would like to solemnly recommend the book "The Law of the Deal" written by Napoleon Hill.

The book is divided into 11 aspects to introduce the whole process of how an ordinary person can successfully sell himself and achieve unprecedented sales performance. It is refreshing. The book is full of positivity and fascinating information. The soul-stirring words are full of passionate energy when read.

The first part is about what kind of psychology a top sales expert should have and what kind of objective environment he needs.

1. First of all, as a successful salesperson, you should be able to observe words and emotions, and at the same time know how to figure out the psychology of customers. Use some exciting words and language to infect the hearts of customers, and not be intimidated by temporary difficulties. You can always maintain strong energy and be confident; when talking with customers, treat your work seriously and dedicatedly, His eyes sparkled with excitement. Let customers fully feel the indispensability and timeliness of the sales target, and greatly mobilize prospective customers' desire to purchase.

I remember a sales master once said: There is nothing in the world that cannot be sold, only people who cannot sell things. It pointedly pointed out the difference between a salesperson with mediocre qualifications and a sales expert with inherent brilliance.

There is no harm without contrast.

When selling products, the quality of the salesperson itself determines the quality of the sales performance. Something in a salesperson's mind and beliefs directly determines the likelihood of success in selling the product.

In fact, the real meaning of selling products is the salesperson himself.

2. Secondly, a successful circle, surrounded by salespeople and a group of people with social credibility, also plays a crucial role in supporting sales experts. A person who is outstanding in himself will be even more powerful if he has the help of experts.

The author lists a large number of examples of outstanding figures in various industries in American history who have transformed from black chickens to phoenixes, focusing on carefully organized and orderly building momentum, and through strong pushers, some unknown people have transformed into phoenixes. The touching journey of an ordinary person becoming extremely influential in a certain field is fascinating.

Sales masters in the true sense, they can always create a positive and positive presentation in the public eye;

They are good at figuring out and carefully arranging perfect personalities in order to achieve perfection. , has the power to turn decay into magic.

In the final analysis, whether it is studying, getting a job, or getting married, the most important job in a person's life is to promote himself to the best of his ability, show himself bravely, and work unremittingly in the established direction.

For example, Wendi Deng, an outstanding Chinese woman, is a very typical example. If she doesn't know English, if she seizes the important moment in her life, goes to study in the United States, and uses the many advantageous resources around her to get the American card reasonably, and carefully creates the opportunity to meet the media tycoon Murdoch, In the end, an unprecedented marriage was performed in the first class cabin of the plane. Perhaps throughout her life, she was just an ordinary and unknown mainland basketball player.

It is precisely because she is good at making friends and capturing other people's psychology that she has completely reversed her own destiny. It can be seen that no one can predict how much influence marketing oneself properly, highlighting advantages and bravely showing to people around you will have on the future destiny.

Thirdly, obtaining charm in making friends requires a matching combination of 9 basic motivations.

A true sales master will use his unprecedented courage and loyalty to win the trust of customers. This is the fundamental reason for their final victory.

Part 2: Professional sales strategies, marketing quality, the positive role of auto-suggestion, ultimate planning, focused and proactive spirit and leadership skills. These are the most important differences between sales masters and ordinary salesmen. Qualities required, they can be used in various industries.

The development of top sales masters is by no means the result of overnight achievement, but a process of continuous improvement over many years.

1. In the sales process, it is useless to be alone. A senior salesperson will understand the customer's thoughts like an eagle, understand the ins and outs of the entire transaction process, master the skills to adapt to changes, pay close attention to the customer's direction, and use wisdom to achieve satisfactory results.

Throughout the entire sales process, the key to success lies in careful planning in advance, just like a serious and dedicated Broadway actor performing a performance to depict an unprecedented and enviable success for the customer. Pictures, deeply explore customer needs, stimulate customers' impulse to buy, and finally complete the transaction perfectly.

They make customers feel good about buying something and look forward to a bright future. After owning this product, their lives will undergo wonderful and positive changes, which will quickly stimulate the motivation to buy, actively participate in and complete the entire sales process;

This is what both parties have been waiting for. result.

The quality of life of buyers has been improved and leaped to a higher level.

2. During the Spring and Autumn Period and the Warring States Period, Zhang Yi and Su Qin lobbied the kings of the seven kingdoms. They skillfully used Guiguzi's conspiracy and maneuvering, and after fully understanding the political and military strength of each country, they formulated a plan. The strategy of uniting the masses to create a alliance created the myth of an unarmed counselor who alone can control the seals of the six kingdoms.

It can be seen that everything from the comprehensive management of a country to the success of a business is inseparable from careful planning in advance. Only by planning can we move forward

An excellent marketing As members, they will definitely have a healthy body, unprecedented courage, determination to move forward, rich imagination, pleasant words and a diligent and diligent work attitude. These factors for success are indispensable.

They understand the buyer's situation, are familiar with the characteristics of their products, and understand the key points of using good steel on a good blade. They complete the entire sales process smoothly in a gentle breeze and drizzle.

They have clear goals, stick to their goals, understand everything clearly, are good at summarizing, know how to concentrate all their wisdom to plan a sales storm, and constantly learn experiences and lessons from failures. Leave it to your future work to continue to grow and improve yourself;

The bodies of top experts are full of burning enthusiasm, and they dare to overcome their inner fears, strictly demand themselves, and treat people and things with an optimistic attitude. And treat career and work with a positive attitude.

3. They are full of positive self-suggestions at all times,

And the negative energy, let alone themselves, I am afraid even the customers can feel it, such a vicious cycle There will definitely be no good results, so in the end, in all walks of life, those who stay are the elites, and what is left behind in the so-called "big waves" is gold.

An excellent salesperson must be a marketer who provides the best service.

We have seen that only having superb sales ability is the basis for high performance. Only by pooling the wisdom of everyone to create general group cases as a think tank, and presupposing various sales situations, and being able to come up with countermeasures at any time, the salesperson will remain calm even in the face of many changes.

They focus on their goals and complete all services and actions without distraction, so their performance will naturally not be any worse.

With focus as the center of the circle, you can gather your thoughts and gather many plans, action goals, and goals into the entire small universe, and you will definitely reach the expected highlight moment.

Persistently providing customers with dedicated services is also an important reason why salespeople can bring a steady stream of customers. A proactive work attitude, supervising and promoting the sales process at all times, makes them more organized in the way they do things, full of determination for their career, and their decisive work style will generate more power.

Continuously pushing customers to complete their performance will make customers feel at ease. Behind the increase in sales performance is also an increase in income.

With such a positive cycle, how can the salesperson's performance be bad?

Establishing a close relationship of trust with customers requires long-term and continuous efforts of sales staff, as well as the concentrated application and accumulation of comprehensive qualities.

Part 3: Specific actions and details of sales.

1. The salesperson has drawn up a portrait of the prospective customer in advance and concentrated on marketing, which includes customer investigation and plan formulation in advance, and can accurately identify the customer's excuses and use his unique discernment. Distinguish the authenticity of words, ignore the customer's perfunctory words, excuses and delays, and push forward the sales process firmly and continuously.

The salesperson synthesizes the buyer's ideology in advance, stimulates interest, and uses a calm attitude of being cautious in words and deeds. When talking about key nodes, the customer will be touched and can more effectively motivate the customer. Think proactively and take your purchasing decisions seriously; in fact, all purchasing decisions are made by customers. An excellent salesperson is just a powerful boost, but they have planted an anchor for customers in advance;

2. Consider your own words, a low-key and pragmatic style, and your customers will invisibly cultivate more A greater sense of trust;

If you persist a little more at the critical moment, your results will come immediately.

Completing sales in a fast, accurate and ruthless style is also a process of continuous strengthening and gaming of buying and selling power.

A sales master will have his own aura, unique self-confidence and decisive action ability.

Sales is a profession that the brave try. It is a glorious career that continuously cultivates oneself and ultimately achieves sales targets.

Finally, let everyone read Hill's book carefully. Even senior top salesmen will benefit greatly from it.