Feasibility study report on employment and entrepreneurship

Feasibility analysis report of online entrepreneurship

Abstract: When a new industry appears, it will inevitably provide many entrepreneurial opportunities and trigger a large number of online entrepreneurial upsurge. However, there are considerable risks behind following the new trend. Because, how big is this emerging industry?

Keywords:: online entrepreneurship e-commerce innovation research and analysis

main body

There are many sources of ideas and creativity for online entrepreneurship. According to a study of 200 outstanding entrepreneurs, there are four main sources of entrepreneurial ideas:

First, redesign and improve existing products and services;

Second, keep up with new trends, such as e-commerce and the Internet;

Third, it happened by accident;

Fourth, through systematic research, look for entrepreneurial opportunities.

Generally speaking, it is easier to improve the existing business model than to create a brand-new business model. Many entrepreneurs can find many defects that can be improved immediately from their past experience in the company, including: customer needs are not met, product quality is defective, and operating procedures are not economical. In fact, the motivation of most entrepreneurs who leave their jobs is that they think they can do better than their original companies, so they will definitely leave their jobs and start businesses.

When a new industry appears, it will inevitably provide many entrepreneurial opportunities and trigger a large number of online entrepreneurial upsurge. However, there are considerable risks behind following the new trend. Because, how big is this emerging industry? How to specifically explore the needs of potential customers? I don't even seem sure.

When the personal computer industry appeared, it triggered a large number of entrepreneurial opportunities for upstream and downstream related products and services, but not all entrepreneurial opportunities were successful. For example, WordStar 2000, Atari, Commodore, IBM PC Jr and other products failed to win the favor of the market. Entrepreneurs who follow the internet trend are now suffering from the bitter fruit. However, as long as this emerging industry does have prospects, most entrepreneurs who can seize the opportunities of industrial growth and invest in time will eventually succeed.

Some people attribute the idea of starting an online business to chance, the so-called "unintentional willow tree". However, experts who study creativity believe that creativity is only the tip of the iceberg. Without the usual hard work, the opportunity would not be so coincidental. Countless people saw the apple fall to the ground, but only Newton can produce the association of gravity. The so-called coincidence or sixth sense intuition is mainly because entrepreneurs cultivate keen observation ability and detect environmental changes on weekdays, so they can form ideas in advance. For example, during the formation of the gold rush in San Francisco, countless poor people rushed to Jinshan with good expectations, but Levi Strauss, the founder of Levi Company, just saw the business opportunity of "supplying durable canvases". So, he immediately began to produce jeans made of canvas and sold them to the above-mentioned many gold diggers, which became a beautiful talk for starting a business in the future.

If the idea of starting a business only depends on improving the design of existing products, following suit and coincidence, its source is still relatively limited. Therefore, Peter Drucker, a management guru, argues that we can explore new ideas of starting a business through systematic research and analysis. This systematic analysis through scientific methods leads to a large number of entrepreneurial ideas, which is the main source of social entrepreneurial vitality in the era of knowledge economy.

The so-called practice of exploring online entrepreneurial opportunities through systematic research and analysis can be roughly summarized into the following seven ways:

First, explore entrepreneurial opportunities by analyzing special events. For example, a blast furnace steelmaking plant in the United States had to buy a miniature steelmaking furnace because of lack of funds, and then an unexpected result appeared, that is, the profit rate of the latter was higher than that of the former. After further analysis, it is found that the market structure of American steel products has changed, so this steel mill will focus on mini steelmaking technology that can respond to market demand quickly in the future.

Second, explore entrepreneurial opportunities by analyzing contradictions. For example, most of the services and products provided by financial institutions are only aimed at large-scale professional investors, while ordinary investors, who account for 70% of market funds, have not received due attention. This contradiction shows that the product market that provides general public investment services will have great potential.

Third, explore entrepreneurial opportunities by analyzing operational processes. For example, in the process of global production and logistics system, many entrepreneurial opportunities of information service and software development can be explored.

Fourth, by analyzing the changing trend of industry and market structure, explore entrepreneurial opportunities. For example, under the trend of privatization of state-owned enterprises and free competition in public sector industries, we can explore many entrepreneurial opportunities in transportation, telecommunications and energy industries. The knowledge economy plan just launched by the government also provides many new entrepreneurial opportunities.

5. Explore entrepreneurial opportunities by analyzing the changing trend of demographic data. For example, Chinese mainland's one-child policy, the rapid increase of single-parent families, the trend of women's employment, the phenomenon of aging society, the change of education level and the expansion of teenagers' international horizons will inevitably provide many new market opportunities.

6. Explore entrepreneurial opportunities through changes in values and cognition. For example, the change of people's cognition of dietary needs has created new industries such as gourmet market and healthy food market; When people's cross-strait prospects change from independence to reunification, market opportunities for studying, finding jobs and moving to the mainland will also come one after another.

Seven, through the generation of new knowledge, explore entrepreneurial opportunities. For example, when the human genetic image is completely solved, it can be expected that it will inevitably bring many new career opportunities in the fields of biotechnology and medical services.

Although a large number of entrepreneurial opportunities can be discovered through systematic research, the best ideas still come from the long-term observation and life experience of entrepreneurs. Starting a business is like getting pregnant in October. The idea of starting a business is constantly pondered and studied in the minds of entrepreneurs until the time is ripe.

The following experience is a comprehensive summary of the footprints of successful network entrepreneurs, reflecting the law of network entrepreneurship, but it is not a golden rule, so we should use it flexibly according to our actual situation.

After having a concept of online entrepreneurship, let's take a look at the places that need special attention in specific operations. What needs to be emphasized is that these experiences are only a synthesis and summary of the footprints of successful people, reflecting the basic laws of online entrepreneurship, not a golden rule, and cannot be mechanically copied. The most important thing is to use it flexibly according to your actual situation.

The main significance of summarizing these basic experiences is to let you have a necessary understanding of the characteristics of online entrepreneurship and let you know what work will be involved in online entrepreneurship. In fact, most of the content after this column is to discuss the actual operation, know-how or latest experience of a specific problem. Ok, now get down to business!

One lesson: determine the appropriate business scope.

If it is an enterprise, if there are mature products and considerable market demand, this one is not a problem. Like the garlic in Shandong, the peasant paintings in Shaanxi and the scenery in the suburbs of Beijing mentioned above, there are already unique resources that can be used, just how to market them. If there is something wrong with an enterprise's existing product or market, and you want to readjust it by using the Internet, or if you are an individual who is interested in using the entrepreneurial convenience provided by the Internet to become a new entrepreneur in the Internet era, then you have to get through this hurdle well.

To determine the business scope, we should give full play to our own resource advantages and specialties and avoid blind imitation. China people have the problem of "rushing headlong into it", so you must be careful! If no one has done what you want to do now, you should take the lead. The core of entrepreneurship lies in the word "Chuang", which is the innovative spirit and entrepreneurial spirit embodied in this word.

Experience 2: Have the psychological quality of taking risks, while minimizing risks.

Innovation is always accompanied by failure, but in the constant exploration and innovation, you will stay away from success (especially the "success" given by "customization"! ) getting closer and closer. One door won't open, and at the same time another door will open for you. What do you mean, "God never shuts one door but he opens another"? The reason is the same. It is not uncommon for an online entrepreneur to fail in trying two or three businesses.

On the other hand, the goal of starting a business is success, not failure, so every time you try, you should try to minimize the risk. So you need to spend enough time to study and demonstrate and make a perfect business plan.

Lesson 3: Focus on marketing.

To this end, you need to seriously consider the following questions:

(1) Why should we start a business? Understand the intention of starting a business and the intention of online marketing.

(2) What kind of enterprise do we create? Determine the products (or services) you want to operate.

(3) What are our characteristics? Find your unique "selling point"!

(4) What benefits can our products (or services) bring to buyers? For a simple example, your product is a car door lock. When the door is locked, it won't open, so people in the car don't have to worry about falling out. This is the benefit your product brings to customers.

(5) How to establish a good reputation? You should pay enough attention to customer relationship, establish customer contact cards, and widely publicize customers' positive opinions.

(6) What do you want customers to do next? Every marketing method should have a clear goal to let customers or potential customers know what to do next. For example, when people come to your website, you must guide them clearly. What do you want them to do next, that is, buy your product? For more detailed information? Or subscribe to the news email?

Lesson 4: Send news emails to your customers (and potential customers) regularly by email.

Its purpose is to make them "think of you regularly". You know, in the information age, they can get more and more information, and their attention resources are limited, so you should try your best to provide free information that is beneficial to their lives or careers, so as to win their attention resources and achieve the ultimate purchase purpose.

Lesson 5: If your business is national or international, it is particularly necessary to set up a World Wide Web site.

Your website is actually an open storefront, and you can promote your products or services to your potential customers 24 hours a day on the premise that your website has enough marketing efforts. After online e-commerce is mature, it can also handle business 24 hours a day. Only in this way can you truly realize that "even when you sleep, money is rolling in"!

Experience 6: always pay attention to new trends and opportunities, and always know whether there are faster, better or cheaper ways to produce or serve products.

Lesson 7: Minimize recurrent expenditure. No matter how good the business is, if the cost is high and there is no marketing, it will eventually go bankrupt.

Lesson 8: You must have an advisory team to give you advice when necessary.

The form of this team depends on your actual situation, formal or informal. One or two people go to the advisory Committee with a clear division of labor. In short, there are some "teachers" who are suitable. Just as legal consultants and family doctors can guarantee the quality of your legal and healthy life, these business consultants can also escort your business success. No matter who it is, university professors, consultants, business partners, relatives and friends, etc. As long as they have the ability and expertise in this field.

Experience 9: Attend relevant training classes or lectures and read relevant books. In a word, keep "charging". Knowledge and information about marketing and business skills are particularly important. Because in the economic era of buyer's market, there is only a dead end without marketing.

Lesson 10: Believe in yourself. This involves whether we can correctly evaluate our own problems. Simply put, if you think you can do it, you can do it, not others say you can. Stop laughing at "how bold people are and how productive the land is", its core idea is correct!

Experience 1 1: You must have confidence in your career, especially in business contacts. The excitement, passion and dedication to the cause can exert a positive influence on others subtly.

Lesson 12: Who doesn't want to do business with people they like and trust? This is a fact that you and I often ignore. Therefore, it is very important to establish a good reputation, because the more you learn in the deceptive market, the more you learn. After successful sales, remember to "ask" your customers to write a letter to express their satisfaction or recognition of your products (or services). This information can be a powerful marketing tool and an effective means to expand your reputation.

Lesson 14: Perseverance is the key, don't give up easily! Everything is difficult at the beginning, and online entrepreneurship is no exception. It takes months for the first customer to come and go.

If you can make full use of these experiences, the next thing is to enjoy the reputation, wealth and sense of accomplishment brought by entrepreneurial success!