How to play community operation?

1, free communication, online chat don't have to deliberately focus on * * projects, but should first build trust, such as chatting, about financial management, about entrepreneurship, about life, you can soft implant * * projects in the middle, but try to reduce direct push (projects are all achieved through ridicule).

2. You can send a positive energy message every morning and evening (don't push it repeatedly).

3. Send red envelopes regularly. Red envelopes are the best tool for team activities, especially when promoting projects or asking others to forward information.

4, regular sharing: engage in some online sharing sessions (the theme is not limited, notify in advance, let members send friends).

5, regular activities: engage in some offline salon party activities (invite group members to participate, notify in advance, let members send friends).

6. Do a good job in maintaining group content. When someone sends an advertisement, immediately remind the group rules, handle it according to the rules, and notify the group friends of the processing results after processing.

7. Make rational use of @ owner to systematically introduce the project (project background, advantages, benefits, contacts) to avoid scattered and repeated appearances. The system introduces the frequency that can be once every two days.

8. Introduce the project in the form of consultation reply, so that the company's small partners can cooperate with the consultation in the group, and the corresponding speeches can be simulated and set in advance. Arouse the interest of other group friends by creating an atmosphere.

9. You can set up a special group customer service, add all the people in the group as friends, or guide the members in the group to add themselves as friends, and the promotion effect is better through the circle of friends.

10, the push presentation form of group content. Plain text (try not to occupy the screen, simply highlight the key points), graphic form (vertical screen pictures suitable for mobile phone browsing), articles on WeChat official account (pay attention to the beautiful typesetting of WeChat official account, and recommend before sending articles). Occasionally send some jokes that can arouse * * * encouragement.

1 1. If you want to improve the efficiency of community marketing and management, you can often get twice the result with the help of a useful community tool (Reed Zhu Shou). In the process of community operation, simple and tedious daily work can be completed by community management tools.