How did Weibo get angry?

1. Early celebrity strategy: Unlike twitter, Sina Weibo invited a large number of "celebrity" users to participate in the beta period. Celebrities mainly include stars (including online celebrities) and public figures. Needless to say, stars rely on popularity, not money. How can you miss Weibo's fortune without spending money? Even if the star doesn't like it personally in the early stage, his economic company will help him operate. Just send a "Hello, I'm Jay Chou" and there will be piles of fans forwarding it @ Spread the popularity all at once, so why not? Regarding public figures, the most typical representative is teacher @ Kai-Fu Lee. You should have seen what he sent, so self-media marketing was born. 2. Grass-roots marketing size: select cold jokes, this Weibo is very powerful, wonderful quotations, pocket English and other marketing accounts. I believe everyone paid attention to it when they first played Weibo. Maybe you don't know that these accounts belong to Cai Wensheng alone. At that time, many grassroots webmasters felt that playing websites seemed to make little money. They found that such a "possible future business opportunity" was put into it step by step. Marketing people, ordinary users stupidly forward to marketing. 3. Strong hot spot hype ability of Sina Weibo operation team: At present, all kinds of online hot spots, such as "cutting cakes" and "Fiona Fang", are first ignited by Sina Weibo, and Tencent Weibo always can't catch the doorway of hype hot spots. Due to the rapid expansion of information, people's demand for timeliness of information is strengthened, and the timeliness information search on Weibo is completely incomparable with traditional search engines.