How to do website optimization and integrated marketing after the website is built?

Website optimization and integrated marketing are two concepts.

Website optimization is to optimize the website to Baidu homepage, and integrated marketing is commonly known as network promotion. There are many ways here, even if it is a post on the internet, it is also a part of promotion. But specifically, the content is much more. But remember one sentence, there is no best, only right. Promotion should be measured according to the characteristics of its own industry and its own budget. A brief summary of the promotion method can be used as a reference.

B2B and classified information platform (keyword promotion)

B2B and classified information platforms are widely welcomed by small and medium-sized enterprises. Small and medium-sized enterprises often face problems such as insufficient funds. They hope that any promotion expenses they pay can win orders, otherwise it will easily be regarded as invalid.

Search bid

This is a widely used promotion method at present, which is very popular among small and medium-sized enterprises. By narrowing the distance between meaning and target customers, search engine service providers often boast to advertisers that they are engaged in precision marketing, but accuracy depends on their own judgment.

It is worth mentioning that the initial promotion cost of search bidding marketing method is not very high, and most enterprises can afford it, and it has certain accuracy. This is also the reason why search engine service providers such as Google and Baidu can make a lot of money.

Soft text propaganda

A high-quality soft article can not only make your website get a lot of traffic, but also establish your company's image in the eyes of customers or competitors. However, the premise is that soft texts must be "lethal" in order to continue to attract others to read. Because of "high quality", it is often reprinted by editors of other websites, so the effect is better.

For most companies, the first question is how to write soft articles, and whether there are enough experts who know the industry or market to write decent soft articles.

It is worth reminding that if the soft text is not well written, it will be laughed at by readers, so before the soft text is published, it should be carefully revised to ensure that it can play a better role.

Website SEO

Website SEO is essential, because most of the current website traffic mainly comes from search engines. Without SEO, it is obviously difficult to get free traffic from the exploration engine. It is worth reminding that don't take SEO as the main job of website operation, or you will fall into the SEO trap.

I once knew an Internet company, and often held meetings to discuss how to do SEO. As a result, it has affected the development of its products and market business, and SEO has not been significantly improved. Therefore, I really want to remind those internet companies that have just entered the business, don't SEO all day, and don't forget what is important? It is the product, the market and the performance.

Word of mouth publicity

Good wine is not afraid of deep alleys. Indeed, good products, useful and valuable products for customers, will naturally get the reputation of users. It is not so much a marketing tool as an "effect witness".

To achieve this effect, you need to develop products that are very valuable to users, and you can't do without them once. Then they can introduce their friends to use it. Unconsciously, the product has been promoted.

Of course, internet marketing can't be just this.

For marketers, four major events, namely, the popularization of immigration concept, market research, company brand communication and target customer collection, have been realized without spending a penny or two, which is indeed a classic for marketers! For the media, the click-through rate is increased without firing a shot, which further attracts the attention of the public, promotes the media platform and enhances the stage influence of the media. Carve one more sword, a win-win outcome!

And all this comes from the power of the network!

The power of the network is definitely not limited to this. More lethal and effective ways of communication need to be explored, and marketers need Qi Xin to make concerted efforts.