Fruit powder joke

For a brand, the higher the user loyalty, the more successful the brand will be. Domestic mobile phone manufacturers Huawei, Xiaomi, VO and Yijia have good sales, and with the spoiler of Apple and Samsung, the domestic smart phone market is blooming.

In this case, how to improve the loyalty of users, in addition to cost performance, there are many factors such as service and quality. If the user's loyalty is high, it means that they are willing to recommend this brand to people around them, which is called NPS (net recommended value) in the industry.

Recently, Chnbrand, the brand rating authority, released the NPS recommended ranking of China mobile phones in 2020:

Champion: Huawei, NPS value 27.8;

Runner-up: Apple, NPS value16.5;

Third runner-up: Xiaomi, NPS value 12.8.

Compared with the first Huawei, the second Apple is almost a Samsung, and a glory is in the middle. Although this is a joke, it can be seen that Huawei's user reputation is indeed far from that of Apple, and there are many fruit powders. When turning to the Android camp, Huawei is the first choice.

After this list was released, Yu Chengdong was very happy. Even though Huawei's mobile phones are out of stock in the second half of 2020, they are purchased at high prices and bundled for sale, Huawei's NPS shows for the first time that users still trust Huawei very much.

It can be seen from Yu Chengdong's words that apart from mobile phones, Huawei ranks first in the notebook NPS list and second in the tablet NPS list, but ranks first in the Android camp, winning three firsts.

There was an online media survey: Why did you use Huawei? At that time, about half of the users said that they used it because of the recommendation of friends/relatives. Huawei's reputation and strength accumulated over the years, all-round development, coupled with some repression, have made the public's patriotism soar and dominated the NPS mobile phone rankings.