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About Tissot and Longines
1, different price levels
From a hierarchical point of view, Swatch Group's positioning of Longines is a second-class table, and its positioning of Tissot is a third-class table. It is not difficult to see that longines are higher than Tissot. This is reflected in their selling price. Longines will cost no less than 5,000 yuan, while Tissot watches generally cost around 2,000-3,000 yuan. Longines and Tissot both use EAT, and some movements made by Swatch are of similar quality, but the workmanship is definitely worth a penny. Longines will be polished twice after entering the movement, while Tissot will be used directly after a little treatment, which is an important reason for the price difference.
2, suitable for different people
Tissot is aimed at younger people, mainly high-tech watches and sports watches, while Longines is famous for its elegance and nobility, mostly for casual and business suits. Tissot's main products are Tengzhi series and PRC200 series, which use high-tech touch screens, and mechanical watches are the most famous, Longines' ultra-thin watches are the most famous, and THE TEMPLE OF JIALAN series and famous craftsman series are very good, with good quality.
2. The cost performance varies from person to person.
According to the news obtained at the Basel exhibition, Tissot is the largest Swiss watch brand in the world in 2009, and good quality and low price are the sum! Tissot is called the "national watch" in Switzerland, and almost every family will see the shadow of Tissot. Tissot has always been known as the "price of gold and silver" and is also known as the "Swiss poor watch". As far as quality is concerned, Tissot and Longines can stand the test. Therefore, for consumers who only pay attention to durability, Tissot has high cost performance; Longines are cost-effective for people who pay attention to taste.
To sum up, Tissot is cheap and Longines are of high quality. Tissot is full of youthful sports, Longines are elegant and intellectual.
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