Samsung and Apple jokes

The subtle relationship between Samsung and Apple's cooperation and competition is also a miracle in human history. In fact, it is really difficult for us to find such a topical "double arrogance" in the field of FMCG.

Before 20 14, the industry will think that Samsung and Apple will maintain this damn relationship and jointly rule the smartphone industry for 500 years. I didn't expect Samsung's luck to be unfavorable and the defeat was like a mountain. When Apple CEO happily announced that he liked men, Li Jianxi had to live in the hospital. When the iPhone6 was hard to find, Galaxy was once ridiculed as "forever imitating and never surpassing". As for 30% Galaxy users turning to iPhone, it is only a matter of course.

A more rational description of Samsung's decline comes from the cold financial figures. Its latest financial report shows that its profit in the third quarter was only 4.22 trillion won, a year-on-year decrease of 48.8%. Among the three major business groups, the mobile business declined the most, with revenue of only 23.52 trillion won, down 15% year-on-year. What is even more worrying is that Samsung has been in a downward trend since this year. In the first and second quarters, there was no bright spot in mobile phone terminals, and even it lost the number one position in mobile phone sales in China. In short, Samsung not only lost to Apple on 20 14, but also let domestic mobile phone manufacturers join hands to give a sap.

The fiasco of the terminal business is sad, but the Samsung brand is far from coming to an end. At best, it is a "prosperous crisis". Compared with Nokia, Motorola or Blackberry, Samsung has a terrible advantage in the whole industry chain. In fact, the author has always believed that smart terminals are a bit "playing with tickets" for Samsung, and their chip, battery and display business are the real foundation for their perseverance, which is enough to support them to tide over any difficulties. At worst, it is a local version of Foxconn, which does OEM work for others.

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