Land Rover: Jaguar, you don’t have martial ethics. Jaguar: You can also make a car.

In your impression, who is the brand that focuses on producing cars or SUVs? Is it easy to say Jaguar and Land Rover without thinking? In fact, there are many brands that specialize in SUVs or sedans, but they are still brothers, and these two are the ones that impressed me most. However, as the hot spots in the auto market change, these two brands are no longer so "pure" in the process of developing together.

If you pay a little attention, it is not difficult to find that Jaguar, which once specialized in sports cars and sedans, has launched several SUV models in recent years, including the F-PACE, the pure electric I-PACE, and the domestically produced E -PACE, this car has also become a product that lowers the entry barrier for the brand. From medium to compact, from fuel to new energy, there are more and more choices. Currently, the Jaguar brand has 6 cars on sale, three of which are SUVs. , sports cars and sedans divide the remaining three places. Who remembers that it specializes in sports cars and sedans?

If Land Rover could talk, he would probably say something to Jaguar: Brother, you don’t have martial ethics. We agreed to grow old together, why did you bake it secretly? We agreed to go hand in hand, but now you are fighting with me! Survival is already very difficult, why are you trying to steal my job...

In fact, Jaguar cannot be blamed for this situation. After all, in the luxury market in the past two years, the demand for SUV models has surged, and the popularity is obvious** *See, in the first-tier luxury brand market, mainstream luxury SUVs such as GLC and Q5L have easily reached the top fifteen in the SUV rankings with data of more than 10,000 yuan.

Moving forward, in the ultra-first-tier luxury market, Porsche's success is the best example. Maserati, which once focused on sedans and sports cars, has also injected vitality into the brand with the debut of the Levante model. There are also Lamborghini's URUS, Rolls-Royce's Cullinan, Bentley's Mulsanne, and Aston Martin's DBX. The effect is also obvious. They have become new sales growth points for the brand, and they have even become one of the most popular models. . Attracted by this craze, few people can't help but be attracted. The Ferrari Purosangue? SUV is also on the agenda. News about Bugatti and Spartacus, which say they don't make SUVs, are also coming out frequently. The results of the big brothers are just around the corner. Jaguar How can you resist temptation?

Some people want to say that since Jaguar does not talk about martial ethics, Land Rover should also make a sedan. There were renderings online before, and they were quite distinctive. Putting aside the fact that Land Rover does not build sedans, even if it does, the results will definitely not be as good as expected, because the competition in the sedan field is far more intense than in the SUV market. At present, there are few models in the luxury SUV field and it is relatively blank. Being involved in this field has significant effects and often has a fixed audience.

But in the sedan market, which is mature and has diversified model choices and rich types, how can Land Rover break out of the siege during this period and what can it rely on? Rely on unique style and good looks? In the SUV field, Land Rover's tough style is its personality, but there are more and more imitators. When it comes to the sedan field, what is the memory and recognition? It is not difficult to understand why Land Rover does not produce sedans yet.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.