Less than 250,000, the cheapest Tesla came. Is frequent price reduction subversive or "cutting leeks"?

There is a proverb in China that there is no smoke without fire. At the beginning of September, some netizens broke the news from the WeChat chat group, Tesla Model? The price was adjusted in September 10, in which the long-life version was adjusted to 270,000 yuan, and the lithium iron phosphate battery model was adopted. The price of 3 will even drop directly to 230,000 yuan, and then Tesla officially denied the news.

However, less than a month later, Tesla's price reduction really came. 1 01October1day, when everyone was immersed in the joy of celebrating the Mid-Autumn Festival, Tesla official website downgraded the Tesla model? 3. What is the reserve price of domestic models? 3 standard battery life upgrade version after the subsidy price of 249,900 yuan, domestic models? After the subsidy, the price of the long-life rear-wheel drive version is 309,900 yuan, which is 2 1.65 yuan and 34 1.500 yuan lower than the previous price respectively. For a time, the voice of "Xiang" was even higher.

In the meantime, models? The cruising range of entry-level models has also increased from 445 km to 468 km, and the price reduction and configuration increase are definitely the best things to please domestic consumers.

Of course, the reason why the price can be reduced is because of the Tesla model? The cost of 3 is lower: Tesla model? The standard battery life of the upgraded version has been replaced by the iron phosphate battery of Contemporary Amp Technology Co., Ltd..

Compared with Panasonic or LG ternary lithium battery (energy density: 145Wh/kg) with long battery life and four-wheel drive high performance, the energy density of iron phosphate battery is reduced, but the safety is improved, and it is only used in winter. Is Tesla model an iron phosphate battery version? Endurance will drop a lot. But in front of the price, the Tesla model of the iron phosphate battery version? The price within 250 thousand is absolutely delicious.

As the saying goes, is it too late, for consumers who haven't bought a car, Tesla models? The repeated price cuts of 3 really hit everyone's nerves, but this time the price adjustment just confirmed a recent anecdote of Tesla: leeks.

Leek was originally the favorite food of China people. People often eat leek buns and leek zygotes, but Tesla has another attitude towards leeks in China: a total ban! It is widely rumored in Tesla that employees are forbidden to mention the word leek, and offenders will be fined 10 yuan/time, with no ceiling. In addition, things containing leeks are strictly prohibited in Shanghai Super Factory.

How can Tesla cars that have nothing to do with leeks ban leeks? It's a long story, as early as the beginning of this year when Tesla announced the domestic models? 3 The price of the long-life rear-wheel drive version dropped to less than 300,000 yuan, and some old car owners went to Tesla Store to protect their rights. After all, being a domestic model? When it falls below 300,000, those old car owners who spend more than 300,000 feel that they have become leeks. As a result, Tesla was consumed by leeks.

And this time, the price reduction, the Tesla owners who shouted the real fragrance also became leeks, and the so-called mantis catching cicadas and yellowbirds came last, even the Tesla models subsidized by Pinduoduo? 3 (subsidy price: 25. 18w), which are more expensive than those sold in official website now.

Then I can't help but say that Tesla's price reduction is really not the lowest, only lower. Of course, we should look at the problem positively. Tesla's repeated price cuts really hurt the fragile hearts of old car owners, but for the current electric vehicle market, Tesla's frequent price cuts are undoubtedly a revolution that subverts the entire automobile market. As Tao Lin, global vice president of Tesla, said, Tesla's direct selling model makes the price system open and transparent.

Different from the traditional automobile sales model from manufacturers to dealers to consumers, Tesla's price reduction is more in place, which should be a huge impact on the traditional automobile sales model.

As we all know, the traditional automobile sales model is that manufacturers set the guiding price, and then dealers give preferential treatment to the guiding price according to the actual situation (of course, there are also price increases). In terms of price reduction, in fact, traditional car companies have done a lot, but the opaque information leads to the consumer's perception is not obvious. Tesla automobile's distribution mode from manufacturer to consumer can reduce the product cost, and at the same time, Tesla can make profits to consumers in the first time, which is not available in the traditional automobile industry.

On the other hand, today's Tesla models are less than 250,000? 3. Take the lead in the price war of luxury mid-size cars in BBA. If the purchase tax is included, Tesla models? The price of 3 is definitely lower than that of Audi A4L, BMW 3 Series and mercedes benz c.

In August, Tesla Model? In terms of sales volume, it has formed a strong oppression on BBA. If you consider reducing the price of Tesla models? 3 the impact of sales, then perhaps the future luxury B-class car sales champion, non-Tesla models? 3 Is it none other than Tesla Model? 3 or challenge BBA fuel vehicle as a new energy vehicle.

All in all, if we don't consider the negative impact of the "leek" incident, Tesla mode? No matter in terms of product strength or marketing methods, it has brought great impact to the traditional automobile industry, which is exactly a change that everyone is experiencing. Domestic brands really have to work harder to survive in this fierce competition!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.