Ningbo Hema Xiansheng Member Store Experience

Lead: Box Horse Fresh Life is a new retail format for Alibaba to completely reconstruct the offline supermarket. Box horse is a supermarket, a restaurant and a vegetable market, which is a new situation in the retail industry. The consumption mode of customers is no longer a single in-store consumption. They can also buy and place orders on the box horse fresh APP, and the box horse guarantees delivery within 30 minutes within 3 kilometers. 65438+February 1, the second Boxma Xiansheng Mingzhouli store in Ningbo opened. Come and experience this online celebrity store with me!

Why is Boxma Xiansheng called a member store? In fact, Box Horse Fresh Life is an Alipay member fresh experience store, the main purpose of which is to let customers experience it, so that customers can have a little impression in their minds when buying goods at home, understand what they are buying, and reduce online shopping concerns. At the same time, Boxma Xiansheng only supports Alipay payment, and its purpose is to promote the Internet payment model.

Box horse is a supermarket, and fresh box horse is a re-innovation based on the form of supermarket. Therefore, in the store, box horses display all kinds of goods displayed in traditional supermarkets for customers to choose from. There are many kinds of goods to meet different consumer groups and attract different levels of consumers. Into the supermarket, black shelves, glass frames, wooden countertops, simple style. Supermarkets include aquatic products, fresh food, tobacco and alcohol, snacks, daily necessities and other areas, and the goods are displayed neatly and highly standardized. Box Ma Xiansheng installed an automatic transmission device at the top, through which the goods were selected and sent to the delivery staff, and finally delivered to the customer's home by the delivery staff.

Box horse is a vegetable market. Walking into the box horse, the attractive Boston lobster and king crab attract people's attention. This is the innovation of fresh box horse, and freshness is its core category. Customers can buy cheap and fresh seafood at home and abroad at Box Horse, or they can directly process it in the store and eat it now. At the same time, Box Horse also retains all kinds of fresh products in the original supermarket, such as vegetables, meat and fruits. Box horses meet the different consumption needs of different customer groups, so that customers can buy all kinds of goods they need in life.

? ? ? ? Box Horse is a restaurant. One of the innovations of Box Horse is service innovation, which breaks the traditional supermarket pattern and builds a new offline experience model. In the store, all kinds of restaurants, Japanese cuisine, Hong Kong style, drinks, desserts ... This brand-new service system has extended the consumption time of customers in the store and turned the traditional supermarket into a leisure bar.

? ? ? ? Entering the box, you can see the mascot hippo everywhere. Hippos always tell some cold jokes. "You haven't eaten my tofu", "If you don't have a boyfriend, a box of horses is your coolie", "Who doesn't want long legs", "What you can eat won't be too unlucky" and so on. The existence of these slogans meets the psychological demands of post-80s, post-90s and even post-00s. Generally speaking, the propaganda slogan is flexible and changeable, which caters to the psychological demands of the current consumer groups. Box Ma Xiansheng's shopping guides are all dressing the, and his work clothes are mainly blue and red. They are enthusiastic and ready to serve customers and solve problems at any time.