What conclusion can be drawn from the perspective of marketing from Party A and Party B?

The movie Party A and Party B is a somewhat fictional movie in reality. Four young people, Yao Yuan (Ge You), Zhou Beiyan (Liu Bei), Qian Kang (Xiaogang Feng) and Liang Zi (He Bing), started a business called "Sweet Dreams One-Day Tour" to help consumers live a "dream come true" addiction. As soon as the trial operation began, it immediately attracted a group of customers with whimsy. The owner of the book stall wants to be a general Barton and a tight-lipped Sichuan cuisine cook for one day, and wants to experience the heroism of "I won't say anything if I kill him"; At one time, the four people on the "Sweet Dream Day Tour" were busy around: at one time, they were American generals attending combat meetings, bumping on the dirt road of the tank training ground in an open jeep during the day; Later, he became a Qing soldier and tortured the righteous who would rather die than surrender at night. There are many loopholes in the work and many jokes have been made.

so, four people held a rectification meeting, unified their understanding, and clearly stipulated that customers with unhealthy desires should dare to say "no", so that the business of "sweet dreams and day trips" gradually got on the right track. They help people who have lost confidence in life because of repeated lovelorn love dreams to restore their confidence; And through the "dream of suffering indignities", the male chauvinist customers were educated. He also used the rich man to dream of suffering and the star to dream of ordinary people, mocking those who cheated after getting cheap. In the process of helping customers realize their dreams, they gradually devoted themselves to their true feelings from happiness, fun and even some nonsense. Later, I made a "reunion dream" to help the homeless couple suffering from cancer, and actually contributed my new house to get married.

Although the film is absurd, it gives the most vivid interpretation of "experiential marketing" with humorous forms and artistic techniques. The company in the film is a company that specializes in providing experience services. What kind of experience and lifestyle do customers need? After you make it clear to the company and pay the fee, the company will tailor it for you, so that you can fully enjoy the well-designed experience you need, both physically and psychologically. Whether the rich want to experience the taste of being poor or ordinary people think about their addiction to being "General Barton", they can get what they want under the planning and arrangement of this company. This new year's film reveals to us the business opportunities that exist in real life. Experience and personalized service are the needs of life and human nature. By designing and providing experience services with various themes to meet customers' various experience needs, economic benefits can be obtained.

the definition of experiential marketing in economics refers to a marketing method in which an enterprise makes its target customers experience the products or services provided by the enterprise by observing, listening, trying and trying, so that customers can actually feel the quality or performance of the products or services, thus prompting customers to know, like and buy. This way aims at meeting consumers' experience needs, takes service products as the platform and tangible products as the carrier, and produces and manages high-quality products, thus narrowing the distance between enterprises and consumers.

When it comes to experiential marketing, people naturally think of Starbucks, KFC and McDonald's which have been successfully used in this respect. Starbucks sells not only a cup of coffee, but also allows customers to experience the coffee culture of the whole store. It is the kind of relaxing and elegant coffee drinking experience, and a space environment created by the unique cultural atmosphere composed of comfortable and pleasing in-store decoration, melodious music, exotic customs and various coffee utensils. McDonald's and KFC attract children and establish a group of loyal family customers through their "birthday party" activities. These enterprises have made it a symbol of business and wealth through experiential marketing.

another important application of experiential marketing is the formation of shopping centers. This commercial format was born in the 192s, developed from the United States in the 195s, reached its peak in the 199s and began to be introduced to China. Shopping center has the characteristics of service economy and experience economy, while integrating various shops and service institutions in one building. It integrates all-round contents such as leisure, catering, sightseeing, tourism, recreation and entertainment, etc. besides shopping, and provides people with a good place for shopping and leisure. This revolutionary format has not only changed people's way of life, but also deeply influenced people's way of life, becoming a new coordinate center of business circle with strong cohesion and absorption, which will have a fundamental impact on the current and future economy, culture and life of the region.

Moreover, experiential marketing also plays an important role in sports competitions such as F1 and NBA. F1 has only been promoted in China for a few years. Even though the ticket price is high, it is full. For the real live experience, billions of dollars were invested in the construction of the circuit, and the circuit in Europe and America was completely moved to China; The NBA has firmly grasped the hearts of China fans and occupied more than half of China basketball market through the joining of Yao Ming and Yi Jianlian. In the NBA China tournament, even the wooden floor of the whole stadium was shipped from the United States. Watch the racing car, the drivers, the stars, the roaring noise of the racing car, the shouting, and share the impulse and enthusiasm that broke out in the audience. This is the charm brought by experiential marketing!

the reason why experiential marketing can bring the above miracle is due to its unique nature: experiential marketing opens the market by customers' experience, and maintains the durability of the market by experience, which is an effective method to break customers' doubts, generate purchasing behavior and keep product sales lasting. Experience marketing is human marketing, which pursues the greatest satisfaction of customers. Experience economy not only requires customers' personal participation, but also changes customers' body and mind after experience, making them feel the satisfaction brought by goods and services, thus breaking doubts and generating the idea of buying.

The idealized society in the future is one in which people can develop freely and their individuality can be brought into full play. The process of social development is the process in which people's individuality is constantly satisfied. The highest value of material products is not its own value, but the psychological experience that embodies and expresses immaterial ideals. When people's personalized ideal needs are met to some extent in experience, the basis of experience consumption is gradually formed.

with the development of economy, customers' experiences, feelings and personalized needs will be paid more and more attention. In order to get better economic benefits, bosses and entrepreneurs began to study how to satisfy customers and get pleasant experiences and feelings. Experience marketing, which takes the distance between enterprises and consumers as an important management means, will surely become a new weapon for enterprises to gain competitive advantage.