I want to work in sales. I like sales very much. What should I do? How can I improve my sales level?

Read these first, and then decide whether you are suitable for sales.

What kind of position is sales that directly deals with customers?

(For example, mechanical and electrical sales of ABB, minicomputer sales of IBM, ERP sales of UFIDA, business representatives of advertising companies, etc. )

(1) The sales positions that directly deal with the target customers are different from those of the sales representatives of consumer goods, who only deal with supermarkets or wholesalers.

(2) In sales, the most important thing is the customer. You should try to find the following answers: Who is the target customer? Who is the decision maker? Who will help you? Who are the opponents? Early detection of opponents may save a list. If you are a salesman at IBM, you may only face a certain range of customers, such as agricultural banking system, manufacturing enterprises, IRS and so on. A list may take a year or two.

(3) Make good use of the resources in sales. Everything in the company can be used by you, including the company's engineers, senior managers and even the CEO.

(4) Career advantages and disadvantages: I am free to do sales, I don't have to go to work on time, and I spend money casually. But we have to bear a lot of psychological pressure, the sales quota has been hanging on our heads, and we have to cope with the pressure of canceling orders. After all, we can't win every time.

(5) The best way to do sales is to rise all the way in the company and be a management. Generally speaking, the probability of selling to the top is higher than others, because sales are the lifeline of the whole company; But even so, there are still a few people who can be promoted, so we should pay attention to accumulating resources and try our best to extend our professional life as a salesman. In fact, in some technical fields, some top sales can rely on old friends and customers until retirement. I know a female salesman of the largest pharmaceutical company in the world, who has been in sales for 12 years. Now he is in charge of Peking Union Medical College Hospital, and his monthly income is very considerable. Of course, she also hates the company's soaring sales target like a juicer! However, she thought about it, since she didn't want to develop into a management team, she had to accept the professional characteristics of "full moon and round people" in sales, and one day she really couldn't bear the pressure of sales indicators. The big deal is to change to a small company to support the elderly. Anyway, she has earned enough money in the past ten years.

* What kind of person is suitable for sales?

(1) Not afraid of pressure! Have you ever experienced that the closer you get to the exam, the less you can sleep? You began to be anxious two days before you went to the interview? If so, you are probably not suitable. Excellent sales must have extraordinary pressure tolerance. If you don't have this ability, even if you manage to make a deal, you will feel uncomfortable and restless.

(2) Will you turn your goal into the motivation of Go? Or will you complain all day that the boss is black and give you such a high goal? If you are the kind of person who is motivated just because you have a goal, you are suitable for sales!

(3) Do you have the talent to care about people? Or do you think it's disgusting to care about someone you don't know very well As a salesperson, the most important thing is to establish a close relationship with the target customers quickly. A senior salesman I know sends me short messages every so often. It was cold and told me to wear warm clothes. When it was hot, he advised me to drink mung bean soup (he sent messages in groups and cared about people has become his habit). If you happen to know that the son of one of your target clients has failed in the college entrance examination, which is a few points short of the undergraduate course line, will you secretly avoid this unfortunate situation, or will you try your best to understand the junior college scores and employment situation of each school immediately, and then discuss with your client immediately, even if he thinks you are a little redundant? Caring for people and sincerely caring for people for a long time can impress your target customers.

(4) Are you a passionate person? Doing sales requires passion, a desire to achieve the goal every day, a great sense of accomplishment after signing the contract and excitement at the moment when you get the commission after achieving the goal, which will become a good sales.

(5) Are you a responsible person? Sales can't get new customers every day. Most of your resources come from old customers. Your customer's business is very good, so he will continue to buy your equipment. Therefore, a good salesman will be highly responsible for his customers, treating their affairs as their own family's affairs and their problems as their own family's problems. This sense of responsibility is an essential quality of senior sales.

4. What kind of life do the salespeople of consumer goods companies lead?

(1) The first level of newcomers is almost always "running brokers". In my first month in Kodak Company, I will be responsible for visiting all the shops and shops selling Kodak films in Beijing south of Chang 'an Street, asking about the sales situation and the supply situation of agents, trying to find out whether there will be "parallel imports" (smuggled goods) to supply. Kodak is kind enough to allow us to take a taxi twice a day, and we have to walk the rest of the way; It is said that some companies stipulate that you must take a bus to run a broker for a month, two months or even half a year!

(2) The task of operating a consumer goods company, broker, is often to be a "tallyman" in each supermarket, and put the cheapest and promoted goods in the most "unpacking" position, that is, the shelves near the door, the multi-storey shelves near the apparent horizon or the most eye-catching shelves in the store. The more gold on your shelf, the easier it is for consumers to buy your products, the more goods stores will buy, and they will be willing to let you enjoy the gold shelf for a long time.

(3) sales, regardless of the position, are always rejected, so never be afraid of losing face, or even think it is losing face at all; Work is work, so we must get rid of personal emotions.

(4) To be a salesman, you should learn to deal with people with extensive teaching and learn what to say and what kind of topics to talk about. Talk to supermarket salespeople in their thirties about their children's education and how to subdue their husbands with a little money in their pockets; And department managers in their forties may want to talk about the experience of "guaranteeing one" (keeping employees advanced); Even if you don't want to lower your personality, you should keep a straight face, never jump out and never show contempt.

(5) When selling, sales are the busiest. It is necessary to persuade supermarkets to provide prime locations, cooperate with the marketing department to do pile display, and meet the unreasonable requirements of the store manager to increase the number of gifts.

(6) To do sales, you should not only go out to run, but also make reports, make sales feedback sheets, make sales plans, hold meetings and so on.

(7) Selling in consumer goods companies is not a good lifelong career in China at present, because the technical content of selling consumer goods is not high, and the effect of newcomers and "old" people is similar. It is difficult to guarantee that you can persist in doing it with many years of experience, especially in some dirty companies, the sales target is long, even if it is difficult to complete it, it is difficult to guarantee personal income every month. Therefore, it is the best choice to enter the sales management with excellent performance.

Generally speaking, I encourage you to engage in some technical sales, so your substitutability is very small. The higher the technical content, the more valuable your experience will be. A friend of mine is a bearing salesman, and his life is quite comfortable.