Why was Haier, a former air-conditioning giant, overtaken by Gree?

Although the air-conditioning industry is fiercely competitive, it is not as changeable as other industries. Gree and Haier, as the bosses of the air-conditioning industry, have been crushing other brands in sales for more than ten years.

However, a few years ago, the air-conditioning giant, which tied with Gree and Midea, was not Oaks, which overtook the curve, but a well-known brand before, that is Haier.

While Haier is committed to overseas development, Gree and Midea choose to deepen the domestic market. As far as the environment at that time was concerned, Haier's strategy was actually not wrong. A thousand yuan air conditioner may be the salary of domestic workers for several years. Everyone would rather buy a cheaper electric fan than a thousand yuan air conditioner.

But what I didn't expect was that Haier fell into the quagmire of overseas markets, and overseas companies suffered losses for nine consecutive years. On the other hand, the miraculous economic growth in China has greatly improved people's living standards, and the domestic purchasing power has also been greatly enhanced. As a result, the beauty of the domestic market has been deeply cultivated, and Gree has risen rapidly, achieving the goal of overtaking in corners.

Up to now, Haier's total market value has actually fallen behind Gree and Midea by more than 240 billion.

Of course, the decline of Haier is not just a strategic issue. In addition to product quality, after-sales service is also a key to the air-conditioning industry. According to many netizens, Haier's after-sales service has not been very good. On the contrary, Gree and Midea always put customer service first, which is why Midea and Gree can occupy the leading position in the air-conditioning industry for a long time.