Why is "wage earner Xiao Zhang" so hot?

Recently, the blogger "Xiao Zhang, a wage earner" became popular by publishing a series of popular science videos about life experiences. Including how to take the high-speed rail, how to take the bus and how to take the subway. As a result, her income in Tik Tok increased by millions. Some people say that this is the "sinking" of the popular science market, and she is concerned about those who are ignored by mainstream public opinion. Xiao Zhang is 28 years old and used to be a funny blogger. Most of her fans are girls around the age of 20 and below. She said that as an older friend, I hope to give some life experience science to my friends who are new to society and city life. Someone commented: "Is this to be taught?" Xiao Zhang said, "I hope everyone can understand and treat it with peace of mind. At present, there are many places that do not have these transportation facilities and do not popularize relevant knowledge. Not everyone lived in a city when they were born, and they also had the opportunity to take high-speed trains and planes when they were young. There are still many people in this world who have not sat on these, and feel ashamed and inferior because they don't know this knowledge. " "If I have a chance to fly in the future, I will definitely show it to you." Jiupai News: What did you do before? When did you start to be a blogger? Xiao Zhang: I used to work in the short video industry, doing business and editing behind the scenes. 202 1 try to send short videos at the end of the year. The first month or two is just a casual pat after work. After my income exceeded my main business, I resigned and became a full-time blogger. Jiupai News: What is the initial direction of video content? How's the traffic? Xiao Zhang: I am a funny blogger, mainly publishing videos such as oral broadcast and jokes. In fact, I want to be a travel blogger most, but I have to give up because I can't go out to play during the epidemic. In the past, the traffic was always ordinary and tepid. Jiupai News: When did you start making the "How-How" series? Xiao Zhang: On the seventh day of this year, I wanted to make a video on how to make a high-speed rail. Later, I found that there were many people watching, and everyone's feedback was positive. I just want to make it into a series. The first "How" in the "How" series refers to how to do it, and the second "How" refers to something. Jiupai News: What made you shoot the first video in this series? Xiao Zhang: I brushed a video sent by a college student the other day. He said that he had never been to other cities except school. I want to go out to play with my friends, but I don't know how to take the high-speed train or the plane. That classmate was very depressed and self-abased, and I felt very sad after reading it. At that time, many well-meaning netizens in the comment area comforted him not to worry and patiently taught him how to do it. I wrote a sentence in the comment area: If I have the opportunity to fly in the future, I will definitely show it to you. Not long after posting this comment, I went home for the New Year. At that time, I was on the high-speed train, so I thought maybe making a video of taking the high-speed train could help many people. Advertisements are overwhelming, trying to become bigger and stronger quickly. Nine news groups: What did you shoot? Xiao Zhang: I photographed how to take the high-speed rail, bus, subway and plane. And how to book a hotel and eat Haidilao. Among them, how to fly is a non-physical performance, because I haven't had the opportunity and enough money to fly. But I also think this series should be more than just traffic science. I also plan to shoot some videos on how to play mahjong and the world. Jiupai News: Are you the first person to shoot this series? Worried about being imitated and diverted? Xiao Zhang: Strictly speaking, I'm not the first. Many people from all walks of life have taken photos of popular science. I just took photos more vividly. I really experienced the whole process personally and showed you the detailed process through video. There are many friends in other bloggers these two days @ I said, "Xiao Zhang has already started this series" and "Xiao Zhang has obviously done this series". I understand that everyone is good for me, but this content is definitely not what I started, and I can't be perfect. I think shooting this series is a positive thing for everyone and can help more people. I don't just rely on the "how to" series. I will continue to update these sinking popular science contents in the future, but at the same time I will maintain the original video style. Jiupai News: Are there any advertisements now? Is there a team? Xiao Zhang: To tell the truth, advertising has reached the point of being overwhelmed. I used to work in a blog team. I have done all kinds of work, and I have been working alone for the whole team since I started working alone. But I'm a little busy now. I want to be bigger and stronger, and I need to recruit people quickly. Jiupai News: What do you want to say to netizens? Xiao Zhang: I have received a lot of praise recently, and everyone thinks that I am a person who is completely active in public welfare. I am a short video blogger. My initial intention is actually to make money, which may not be as good as everyone thinks. I will also take advertising and other business. But I hope that after I have some funds, I can continue to output more meaningful works for everyone and help more friends. In modern society, high-speed rail has become one of the main ways for people to travel, and its characteristics of high speed, convenience and comfort are deeply loved by the majority of passengers. On the internet, videos about high-speed rail often become the focus of netizens' attention. So, why do basic knowledge videos like high-speed rail explode? First of all, high-speed rail is a unique technical and engineering achievement, which adopts a large number of advanced technologies and equipment, can realize the operation of high-speed trains, and has high scientific and technological content and practicality. So for many people, high-speed rail is a magical and strange existence, and curiosity and thirst for knowledge about this new thing are the basis of video explosion. Secondly, with the development of Internet, video has become one of the main ways for people to obtain information. Through the video, the audience can intuitively feel the speed, comfort and construction process of the high-speed rail. Moreover, the video language is concise, vivid and easy to understand, which can meet the audience's demand for quick and convenient knowledge acquisition. This also provides the necessary channels and tools for the outbreak of basic knowledge videos such as high-speed rail. Furthermore, the improvement of video production technology also provides the possibility for the outbreak of high-speed rail video. Nowadays, many video production software can provide high-quality visual effects and sound effects, which can make the video more visually impactful and entertaining. Through elaborate high-speed rail videos, producers can better capture the audience's attention and make them more willing to understand and share these videos. In addition, the spread of high-speed rail video is also related to the popularity of social media. Nowadays, various social media platforms have become an important channel for people to share high-speed rail videos. Through social media, high-speed rail video can spread to a wider audience more quickly and become a hot topic. Finally, the explosion of high-speed rail video is also closely related to its practical application in society. High-speed rail is not only a scientific and technological achievement, but also a convenient way to travel. People's concern and love for high-speed rail is also the recognition and admiration for this mode of travel. Therefore, making high-speed rail videos can help more people understand and know high-speed rail, deepen their goodwill and recognition of high-speed rail, and further promote the popularization and promotion of high-speed rail. To sum up, making basic knowledge videos such as high-speed rail is popular because it meets the audience's demand for freshness, fun and understandability, and at the same time makes use of the advantages of modern Internet, video production technology and social media, making videos spread rapidly and get widespread attention. In the production process of high-speed rail video, producers need to pay attention to the visual effect and content expression of the video as much as possible from the audience's point of view, and at the same time do a good job of promotion according to the characteristics of social media platforms, so that the video can obtain better communication effect and social influence.