They are all holding handles. Why is the price of Wuliangye only half that of Maotai?

This problem is different in all aspects. The fundamental reason is the gradual transformation and popularization of Wuliangye, and Maotai has gradually become a luxury ornament. It depends on your personal taste, but if you like Maotai-flavor liquor, Maotai is your first choice. If you like hard liquor, Wuliangye is your first choice. But in recent years, trends have emerged. Moutai has always been named as "special wine for state banquets", and its consumer groups are also very high. Wuliangye is not as high-end as Maotai, but Wuliangye has more consumers.

Obviously, Wuliangye and Maotai launched Zodiac wine, but Maotai Zodiac wine was sold out and the market price was very high. Wuliangye's zodiac wine is nobody's business. Wuliangye and Maotai are two high-end brands in China liquor industry. They used to be market leaders and were always comparable. The high-end positioning of Maotai. At first, the price of Wuliangye was higher than that of Maotai, but the accurate appraisal time was between 2008 and 2009, and Maotai surpassed Wuliangye. Why does Maotai surpass Wuliangye? Simply put, every step of Maotai is right, and Wuliangye has taken many wrong actions. The propaganda of workers, party, government and army continues. Providing special materials is no joke. Maotai has trained a large number of consumer leaders.

Brand value gap. Wuliangye is easily caught by most people's tastes. Everyone likes to drink Wuliangye, which will make you feel that you are drinking a good bottle of wine. However, Maotai thinks that they are drinking luxury goods, and the intrinsic quality of Maotai is very rich. Maotai's sauce flavor belongs to the type of long duration, good taste and long duration. Wuliangye is Luzhou-flavor, which will gradually disappear after ten years and has no value at present. Due to the special financial characteristics of Maotai, with the development of economy, people have more reserve funds, and the operation of funds has become a science. In the past, people could also invest in asset management through real estate speculation. People also began to change their goals and look for suitable choices. However, due to the special brewing process and special reasons, why is Moutai old and fragrant? Maotai has financial characteristics that Wuliangye does not have, and it has become the carrier of many investment returns. Ultra-high temperature Daqu has low saccharification and fermentation ability and high application. So the initial investment is different, and the price difference between the two products has increased.

Market circulation. This is also based on the collection effect caused by the different tastes of Wuliangye and Maotai. Maotai liquor is rarely circulated in the market, so many people who like it know that harsh people can only pay for it. Indeed, with the rising price of liquor in China, it has lost its real market service ability. The high price makes liquor a luxury, that is, a primitive consumer product. Especially Luzhou-flavor liquor is the most popular liquor in China. Wuliangye represents this taste, and people who drink liquor generally like it. At first, the price of Moutai was lower than Wuliangye. Some people are not familiar with Maotai's maotai-flavor liquor, but with the passage of time, the taste of maotai-flavor liquor has become more and more familiar to everyone. At that time, people began to regard Moutai as a symbol of hospitality.