I want to brush up on my sales skills.

I hope I can help you! —————————————————— A long time ago, I heard a friend introduce the book "The World's Greatest Salesman", and I thought it was a book about the professional knowledge of salesmen. After reading it, I found that this is not the case. Very inspiring, inspiring. After reading this book, I have a brand-new idea about marketing. The author of this book, Og Mandino, is the most popular and inspiring self-help writer in the world today. This book has been translated into 18 languages, full of wisdom, inspiration and love. This book introduces philosophy into the story with touching legends, and guides readers to read in the form of ten volumes. Each volume expounds the oath of success, so that you can understand more important truth, re-examine yourself and become the greatest salesman in the world. Before reading this book, I have been thinking about what qualities can make you stand out in the marketing industry? What qualities make you different from those mediocre people? My biggest gain after reading this book is that no matter what occupation we are engaged in, each of us is a salesman. Life is a series of sales promotion, because we are selling ourselves to others and society all the time. At school, at work and on the stage of life, you need to show yourself and sell yourself to teachers, classmates, colleagues and society. Selling yourself is to let others know, like and trust themselves. However, there is a great crisis of trust in today's society, and it is not easy to successfully sell yourself. I think how to convince others that they are the biggest problem in the marketing industry. I summed up the following points to talk about my views: (1) Communication ability. In today's relationship marketing environment, the most important thing for an excellent salesperson is to become an expert in solving customer problems and establishing relationships with customers. A good salesman can stand in the customer's position and look at the problem from the customer's point of view. Today's customers are looking for business partners, not golf partners. In my opinion, a good salesman will always consider where the customer's business will develop and how he can help the customer. Only by thinking what customers think can we close the distance with customers and let them trust themselves. (2) Perseverance If a salesman can't get a customer to place an order, all other skills are empty talk. If you can't make a deal, it's not called sales promotion. Therefore, how to become an excellent salesperson. I think one thing is very important, that is, a spirit of perseverance and persistence. A good salesman must be convinced of himself and the products he sells, and be very eager to make a deal. Within the scope permitted by law and morality, the transaction must be successful no matter what method is adopted. Only by embracing this belief can we impress customers and get possible opportunities. If you have even a little slack, what is possible will become a completely impossible reality. So in any case, you must not give up! Come on! (3) Clear goals All success begins with a clear and definite goal. Desire is equivalent to compensator. If the desire is very strong, it can make up for many other qualities. Desire can push you forward. Desire comes from the heart, not from the outside. In order to get what you want in life, you have to burn the fire of desire. (4) Excellent salespeople who have the ability can insist on making detailed and thorough plans and then resolutely implement them. There is no magic way to promote sales, only strict organization and efforts. As the saying goes, "Be prepared, never fight an uncertain battle". Only with rich knowledge reserves can we be comfortable with our customers and master all kinds of unexpected situations flexibly. (5) Nothing can be achieved without enthusiasm. Enthusiasm is the spark of achievement. When you succeed, you don't have to be so enthusiastic. But if you want to succeed, you must have enthusiasm. Enthusiasm need not be noisy at all, let alone put on airs. Enthusiasm comes from self-confidence, self-confidence comes from knowledge, knowledge comes from experience and experience comes from meeting. People learn by doing things and gain experience, knowledge, confidence and enthusiasm. (6) Use knowledge, and apply knowledge to have strength! Knowledge is of little value if it is not applied. Without knowledge, there is no question of application. Only by putting knowledge into your mind can you use it and take it out when necessary. (7) Faith To do anything, you need to have faith or believe in yourself, your company, your products, your services, your career, the enterprise system of free competition, your country or your future. (8) Imaginative salespeople are experts in solving problems, and most successful salespeople are experts in making problems. Their ability to see the environment and the situation far exceeds that of ordinary salesmen. They create problems and then find solutions. This requires some imagination and creativity. (9) Positive self-image Self-image is your inner gyroscope. It can be established in advance through your external environment and your self-knowledge. If your self-image is negative, it can be reshaped. In general, negative self-image will lead to inferiority, lack of confidence, poor grades, weakened motivation and inferiority tendency, which will affect your sales career. Learning adversity, frustration and failure from failure is the best teacher in life if we are willing to learn from them. Every adversity, misfortune or setback will sow a seed of equality or greater interests. I think the above points are necessary qualities for a successful salesperson. Do the above, it should be easy to close the distance with people. Of course, this is only a little accumulation on our road to success, and the road ahead needs our knowledge and experience accumulation. The book "The Greatest Salesman in the World" gave me great encouragement and enlightenment, and made me understand a truth. Not only has my life been ups and downs, even successful people have suffered blows and failures again and again, but suffering and setbacks can be a yardstick for measuring and a way for us to understand our inner world. I think you must read this book if you have a chance. It is like a mentor, guiding you in morality, spirit and code of conduct, giving you comfort and encouragement, and it is the source of your invincible strength.