Is Citroen DS undervalued?

On the contrary, I think DS is overrated. Let me briefly talk about this brand, commonly known as diaosi: country: France? Brand implication: DS=Deesse (French), transliterated as Goddess? Brand history: 1955 was born, and 1956 became the exclusive car of the French president? Design concept: classic modeling+technological innovation

DS 2065 438+00 cooperated with Chang 'an and settled in Shenzhen. As soon as it entered the domestic market, it was advertised as a luxury car. Mainlanders who are used to watching Hong Kong films haven't figured out what kind of car it is, so they crowned it as a luxury car, which made everyone puzzled. Why not invite the goddess? I'm a countryman and I don't know him!

In 20 13, the first vehicle to enter the domestic market was DS5. After all, this DS5 is really eye-catching, and its shape is so avant-garde!

However, this car is also very avant-garde! Said it was an SUV. The chassis is not high enough. It is a hatchback. It's too slim. Suppose it's MPV. It can't be installed or installed, and the price is still high. The positioning of the first paragraph is neither fish nor fowl. Do you really regard China people as Europeans living a well-off life? The front of the first version of DS still has the Citroen logo, and with the unchanging "scooter suspension", DS was once called high-end Xiaofukang. Tell me, Xiaofukang is only a few dollars, and it is impossible to turn it into DS and sell 20W with a little modification.

The second DS is a serious car, DS5LS, LS probably means limousine limousine and sword refers to the car market. Still continuing the alternative style, as well as high-priced urine. Judging from the annual sales volume of 20 16, it can only be described as a decline: 3 15 1 set was sold throughout the year.

DS executives finally figured out the market trend, and SUV is king! As a result, the compact SUV DS6 appeared. Bian Xiao really doesn't want to be stingy with praise. The shape of each car in DS is really eye-catching and beautiful. But in 20 16 years, it barely broke 10,000 sets. Even the unheard-of bird, Changfeng Cheetah Q6, sells better than it, and it is tears to talk too much. ...

It was also 20 16. In April, Bian Xiao went to choose his second car and found that the DS4S was on the market again. The goals of executives are very clear. They want to take a slice of luxury brands such as Audi A3 and BMW 1 series.

Nine months after listing, it sold 1739 units. I thought this was a limited edition You know A3 sold 84,784 units, comrades!

This is not a shared soup. I feel that DS didn't even lick the slag.

What is the reason?

1. Brand awareness did not come up and began to get carried away;

2. The price is too high, and most people in China are still poor;

3. Vehicle configuration and positioning failed. The collocation is not suitable, and all the products are high-grade goods. China people don't care.

4. Can the interior not be so unconstrained!

This year, the plan of DS has come out again, and it is necessary to push DS7 again ... ...

Bian Xiao is optimistic about the monthly sales of DS7 exceeding 200!

It seems that DS is going to push the limit to the end.

Cherishing each other's meeting is the best reward for meeting. WeChat official account: "Let the past drift with the wind".