Huawei, which does not build cars, has never left the "card table"

We don’t build cars, but we have to do the car business.

On October 30, a Huawei press conference stirred up the two major fields of mobile phones and automobiles.

In this massive press conference, Huawei’s Mate40 series mobile phones undoubtedly took on the leading role, but the finale was the “independent brand of smart car solutions—HI” released by Huawei.

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According to reports, HI has "packaged" and branded a complete set of Huawei's intelligent technologies through a specific technology brand. Among them, it includes a new computing and communication architecture and five major intelligent systems (intelligent driving, intelligent cockpit, intelligent electric, intelligent network connection and intelligent car cloud), as well as a full set of intelligent software and hardware such as lidar and AR-HUD.

“The release of the HI brand is just the beginning. In the future, Huawei will bring the digital world into every car.”

Wang Jun, President of Huawei Smart Car Solutions BU, said that at present, More than 150 models have been confirmed to be equipped with Huawei HiCar. It is expected that by 2021, the installed capacity of Huawei HiCar will reach 5 million.

In addition, Huawei’s car smart screens will also be launched. Huawei's in-vehicle smart screen will be equipped with Huawei's HiCar full-scenario solution and Hongmeng OS? 2.0 system, which integrates most of the functions of Huawei's smartphones suitable for in-vehicle mobile scenarios, such as music, video, calls, and playing games.

“Huawei does not build cars, but helps car companies build good cars.”

From Huawei director Ren Zhengfei and rotating chairman Xu Zhijun to today’s Wang Jun, this “slogan” has become A must-have for Huawei executives to appear on camera.

However, despite repeatedly stating that it "does not build cars", Huawei's layout in the automotive field does not seem to be slacking off at all.

Feilv Auto's data collection shows that as early as 2010, Huawei proposed the concept of "cloud-pipe-device", which includes related content of the Internet of Vehicles cloud platform.

In 2013, Huawei officially established the "Internet of Vehicles Business Department" and began to rely on LTE-V and 5G technology to lay out the automotive industry chain, including Internet of Vehicles and intelligent driving.

In 2014, Huawei established the "Internet of Vehicles Laboratory", which is committed to technological innovation in automobile interconnection, intelligence, electrification and sharing, extending Huawei's "end, management, cloud" ICT capabilities, reserve technology for application scenarios of intelligent connected electric vehicles.

Between 2014 and 2017, Huawei also actively expanded its "circle of friends" in the automotive industry, and successively joined hands with traditional car companies such as GAC, SAIC, Volkswagen, and Daimler to develop the Internet of Vehicles.

Based on various actions, news about Huawei’s participation in car manufacturing has never stopped in the automotive world.

However, Huawei, which has always had a good idea, did not “follow the trend” and join the wave of new car manufacturing. Instead, after careful consideration, it joined the upcoming “battle” of the new four modernizations of automobiles with a new identity. .

In 2018, Huawei’s strategy department announced that the Internet of Vehicles will become Huawei’s strategic focus.

In 2019, Huawei officially established the Smart Car Solutions Business Unit (Automotive BU), further clarifying its positioning and business boundaries: Huawei does not build cars, but focuses on ICT technology to provide incremental smart connected cars. Components help car companies build good cars.

Today, the release of HI Huawei’s smart car solution has opened a new chapter for Huawei in the field of smart cars.

“The era of intelligent connected cars is coming.”

Wang Jun said that smart cars are the product of the integration of the ICT (Information and Communication Technology) industry and the automotive industry. With the acceleration of globalization, ICT-based hardware and software will play greater value in the future automotive industry. This is the fundamental reason why Huawei enters the field of smart cars.

Even if it does not directly build cars, Huawei's demonstrated strength is enough to have a disruptive impact on the automotive industry. For example, HI Huawei's smart car solutions provide almost all solutions that can be used in smart cars.

In terms of software, HI provides powerful computing power and operating systems, including three major computing platforms (intelligent driving computing platform, intelligent cockpit computing platform and intelligent vehicle control computing platform), and also corresponds to the three major operating systems AOS, HOS, VOS.

Take smart driving as an example. Huawei provides a high-end ADS automatic driving system. It is based on the L4 level automatic driving architecture and can provide automatic driving solutions for L2-L4?, and the system has autonomous capabilities. The ability to learn and optimize.

In the smart electric solution, Huawei's three-electric system can accelerate the car to 100 kilometers in 3 seconds, and can be charged for 10 minutes to achieve a range of 200 kilometers.

“In addition to technological innovation, HI is also committed to business model innovation.” Wang Jun said that Huawei will leverage its technological advantages, and car companies will leverage their vehicle advantages to jointly design and develop models. In the future, in cars equipped with Huawei solutions, in addition to the car manufacturer's logo, the Huawei HI logo will also be displayed on the car.

What Huawei values ????has never been the car itself, but a more valuable future.

In fact, as early as last year, Xu Zhijun said frankly, "70% of the value of future cars will not occur in traditional body, chassis and other components, but in autonomous driving software, computing and In terms of connection technology. ”

Even if you don’t build a car, there are many opponents.

In fact, Huawei is not the only one coveting the bicycle cake. The three Internet giants have already taken action.

Previously, there was a joke circulating in the industry, "BAT got on the bus one after another, and found out that Huawei was also sitting in the car." However, after laughing, it turned out to be the real situation at the moment.

2015 is a critical year for Internet giants to enter the Internet of Vehicles. For example, Baidu released CarLife, announcing its official entry into the Internet of Vehicles. At the same time, Alibaba and SAIC invested 1 billion yuan to establish Banma Network to jointly build Internet cars; Tencent and Changan Automobile incubated Wutong Automobile Alliance and established the Internet of Vehicles Division.

In addition, the efforts of traditional OEMs in the "smart" field cannot be underestimated. Self-owned brands such as SAIC and Geely, which provide sufficient food and clothing by themselves, are already ready to take action.

It is worth noting that although the new car-making forces cannot compare with traditional OEMs in terms of quantity, from the perspective of product quality, the automotive products of the new car-making forces will definitely become a major player in the smart car market. They are an important force, and the relationship between them and Huawei's "car manufacturing" is more about competition than cooperation.

Obviously, this is already a track crowded with competitors.

However, although we entered the game late, our chances of winning are not small.

Because, compared with traditional Internet companies, Huawei not only has advantages in software, but also has advantages in 5G communications, technical facilities, network architecture, big data research, and hardware equipment that other companies do not have. Possess the ability.

Just talking about 5G can have immeasurable effects on cars. For example, in the field of Internet of Vehicles, with the high transmission rate of 5G, more applications such as in-car AR/VR and ultra-high-definition streaming media will have the opportunity to be developed; in the field of intelligent driving, 5G will enable L4 and L5 autonomous driving. key.

In May 2020, Huawei joined forces with 18 car companies including FAW, Changan, Dongfeng, SAIC, and GAC to take the lead in establishing a "5G automotive ecosystem" to accelerate the commercialization of 5G technology in the automotive industry. Since the release of the world's first 5G vehicle module MH5000 in April 2019, Huawei has provided ecosystem partners and many car companies with products and technologies such as the 5G vehicle module MH5000 and the 5G vehicle terminal T-Box platform to support 5G vehicles and Application innovation of 5G+C-V2X intelligent network connection.

After the establishment of the 5G automotive ecosystem, Huawei hopes to contribute more to ecosystem partners through its advantages in incremental automotive components, 1+8+N full-scenario experience for consumers, and the capabilities of 5G network solutions. Multiple technologies and platforms.

It is foreseeable that Huawei’s business will bring about a revolutionary “shuffle”.

“Our country’s economic aggregate is so large, and such a big tree cannot do without strong roots. If the roots are not rooted, the tree will be unstable. What if there is a typhoon? Let’s unscrew it. The short-term, flat and fast economic development model where water comes out of the faucet is unsustainable."

Now, what Ren Zhengfei calls his roots is to be "deeply rooted" in the automotive field.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.