Can you open a paint shop?

At present, any business is not easy to do, and investment and entrepreneurship are risky, so the first thing is to choose the right one, and then to constantly improve your study.

Many entities have had a hard time this year, especially in the paint industry, where the sales of many physical dealers have fallen sharply. But recently, a supermarket chain has appeared in the market, which is particularly dazzling.

Why in this environment, finishing is sought after, because it is a newly emerging brand, and the coating industry rarely expands with chain coating supermarkets. At present, the brand is a paint supermarket brand built by Xinyijia chain operation, which has a certain popularity in the industry. Xinyijia operates several brands, including Chen Zhan Classic Paint, Daqifang, Huiyuan Waterproof and other well-known brands. , is an inter-provincial chain operation platform for coating industry.

Manager Wang, the brand manager of the supermarket chain that Xinyijia will strive to build in 2020, said:

This year, the retail distribution shops in the paint industry will face reshuffle and urgent transformation and change. Why?

Because of the introduction of hardcover houses, large enterprises have become stronger and weaker, and small and medium-sized enterprises have no capital to invest in centralized procurement in the market, because most of them can only compete for small and medium-sized construction sites or launch subdivided product innovations, while large enterprises have folded the retail market by building channels, paving markets, advertising and centralized procurement under capital, and do not need so many dealers. Now, there are not fewer and fewer, but more and more, because marginal building materials also need to be sought. Therefore, the customers of paint waterproof dealers are diverted and lost faster and faster, and it is more and more difficult to get customers.

At the same time, most physical store owners lack marketing thinking and internet thinking, and it is still difficult to survive and develop by traditional business methods.

After all, with the continuous development of the Internet, there are more and more entrances, the original offline barriers have been broken, the world has become fragmented, individuals have become prominent, and the speed has become faster. The transparency of information also improves consumers' consumption awareness and cognition.

Why do you say that? First of all, with the increase of online portals such as self-media, short videos, live broadcasts and small programs, consumers have more choices and information is more transparent. In the past, I could only buy offline, and the channels for understanding were limited and the information was blocked. The previous original purchases were all word of mouth and introduced by the shopping guide. The current customer cultivation may have paid attention to an account as early as a few months ago, and has completed the cultivation of consumers, the establishment of trust, and even sales.

The higher the consumer's awareness, the higher the degree of branding and specialization, so that sentence is not that business is difficult to do, but that professional requirements are getting higher and higher, which makes sense.

Then, from the perspective of various industries in cities and towns, why are there more specialty stores in big cities and more grocery stores in towns and villages? The principle is that big cities have high consumption awareness, large market capacity and small township market capacity. In the past, information circulation was slow and consumption awareness was low, which made it difficult for first-line brands to penetrate deeply.

Now the above changes in the coating industry, that is, the retail market capacity is getting smaller and smaller, and the consumer awareness is constantly improving, which means branding, specialization and diversification.

As far as the current market is concerned, many grocery stores are simply difficult to do. First of all, there is no profit, because grocery stores either sell miscellaneous brands or the brands you consume are basically circulating products, so it is difficult in the case of declining sales, while brand-name specialty stores are currently in market fluctuation, so most of the sales are also declining, and the sales of a single brand are definitely difficult.

Xinyijia built a supermarket chain because it is diversified, specialized and branded according to the above situation and logic of the market.

At the same time, in the current environment, except for the first-line brands with market input and team, almost all other brands have no market input or personnel to assist dealers. In this case, on the one hand, dealers are losing customers, on the other hand, brands are being promoted, that is, investment, so most terminal stores will definitely be difficult to do.

Xinyijia chain is different, mainly cooperating with upstream manufacturers, mainly operating brands, cultivating regional service providers and building regional brands, which are more flexible than big brands and more famous than small brands. The upstream manufacturers who cooperate with Xinyijia have lower risks and lower costs, because Xinyijia has been able to operate in inter-provincial chains and rise rapidly. By building a regional brand, we can build a supermarket chain to gather energy.

Through the above analysis and sharing, I feel very reasonable, and finally understand and understand the reasons why finishing integrity is highly sought after. I also hope that finishing integrity can drive the successful reform of small and medium-sized terminals of major coatings, and finishing integrity coatings supermarket can gradually grow into the future Gome Suning of the coatings industry, the rise of a domestic brand, and make a contribution to the coatings industry in China.

This article is shared by: Manager Xin Yi Jia Wang.

This article is adapted: painting the sky.

Editing time: 2020. 10.24