Introduction of Radio Frequency of Fujian Media Group

Fujian News Broadcasting, the full name of Fujian People's Broadcasting Station News Broadcasting, is the first provincial radio station in China to realize "long-term news broadcasting and all-weather direct access to the scene". It is the main broadcasting channel in Fujian Province, with a history of 60 years, and it is the channel with the widest coverage (covering medium wave and FM frequency respectively). Since the program reform in 2009, news broadcasting, with its strong advantages in the southeast coastal open areas, has shown strong vitality and innovative image, adjusted program settings on a large scale, highlighted news program design, and built a number of brand programs with leading and innovative significance. In addition to effectively expanding the fixed listening group on a large scale, it also quickly and substantially entered the mobile listening group of automobiles, becoming a new broadcasting army in which China language radio stations entered the mobile listening group on a large scale and the listening rate rose rapidly. The reform of Fujian news broadcasting has aroused widespread concern at several China conferences and attracted many provincial radio channels from China to visit Fujian.

The news broadcast program of Fujian People's Broadcasting Station is based on news programs and supplemented by comprehensive service programs, and strives to run key news programs in the morning, noon and evening. With different program forms and unique broadcast hosting style, continuous rolling news and half-hour connection as the news skeleton of the whole day, and then interspersed with various forms of personalized news programs, make appropriate adjustments to avoid listening fatigue, improve the news accompanying rate and enhance.

Development: Creating innovative versions of news broadcasts with new concepts requires different methods.

First of all, it is emphasized that channel programs should have clear scientific orientation, and it is necessary to know that listening to FM 103.6 is the best news broadcast. Arranging all kinds of news programs for a long time is especially suitable for people who are eager to know the latest news inside and outside the province and at home and abroad. It solves the trouble that people from all walks of life are too busy to watch TV and read newspapers because of their official duties and business, and is especially suitable for listeners to know the important news that just happened in time in cars and various mobile places, as well as the in-depth reports behind these news. At the same time, efforts are made to ensure that the whole program can be heard at any time, and editors and broadcasters are encouraged to make combined reports and online reports around daily focus news topics, greatly improving the ability of on-site direct reporting, and firmly grasping the topics of concern to the people for screening and key reporting. Emphasize the story of the whole news broadcast program, highlight the plot and suspense in the all-day news report, and highlight the characters and details; It highlights the fashion, timeliness, relaxation and interest of the whole news broadcast program, and emphasizes the participation of various sounds, sound effects and short messages, making the program diversified, interesting, entertaining and interactive. The feature of news simulcast is to broadcast the latest breaking news every half hour ("the latest news through train"), and send back the live reports of various events in real time all day ("through live broadcast" for more than ten times all day), gather the essence of China's major media, analyze the daily focus news in time, and shape the personality image of "reading newspapers yesterday, watching TV today and listening to the radio now" in today's fierce media competition.

Slogan: Happy driving, good news for a car.

Featured programs: There are many brand programs in the news broadcast, and the news is accompanied by individuality: Fujian News, Fujian Live, Reference Morning Reading, Today's Talk, Morning News Peak, Evening News Peak, More Information, One Product, Taoke Show All the Way, Wei Stand Province, Weekend Magazine Collection 1000.

Fujian news is the most important morning news program of news comprehensive broadcasting, which undertakes the important propaganda task of the provincial party Committee and government. The news comprehensive broadcast will invest huge manpower and material resources to run this program well. Through the correct public opinion orientation, rich news sources, extensive audio materials and profound news influence, it will be turned into a current political news program with special authority and credibility for Fujian provincial radio stations. The style of the program is authoritative, solemn and atmospheric. Taking this as a leader, it led to the subsequent columns such as "People's Concern" and "Live Fujian", forming a collection of major events in the province and even at home and abroad. (7 a.m.)

"Half-point Connection" sorts out the complicated information, combs the chaotic world and creates a practical and listening radio news magazine. The latest and fastest news, fresh and diverse information, comprehensive and profound analysis-provide a platform for the audience to obtain news information quickly and comprehensively in a steady and relaxed host. The plan emphasizes depth, timeliness and quality.

"News Night" and "Live Fujian" are news programs that are concerned about and close to people's livelihood. Pay attention to the people's livelihood, emphasize simplicity and vividness, grasp emotional and interesting news events, and pay attention to browsing and lifestyle.

During this period, the comprehensive news broadcast also added a 30-minute "Live Fujian" program to broadcast recorded reports and special articles produced by local radio stations, which not only highlighted the local news in the evening, but also provided more broadcast channels for the news release of local stations, and built a news reporting network with the participation of all cities and counties in the province.

With its flexible and ingenious arrangement, the news on the hour satisfies people's thirst for information to the greatest extent. Synchronous reporting of the latest news events makes the news broadcast an open "time page" and a newspaper that can be published at any time, realizing an ideal way of receiving information and "listening to news without waiting". Half-hour news emphasizes the timeliness of news and the amount of information per unit time. The 10-minute news broadcast on the hour will also include a domestic and international focus news, combining light and heavy, with shallow and deep collocation, so that the audience can have a panoramic and progressive understanding of what is happening and show the powerful advantages of news broadcast. (5 minutes per hour)

The "live broadcast" column is an all-weather, daily uninterrupted live report column of news comprehensive broadcasting. This column has its own distinctive features in fascinating, real-time, fast and effective aspects, because it firmly grasps the incident report and makes oral reports on the spot according to various emergencies, issues of concern and new things that appear every day. According to its characteristics and needs, news comprehensive broadcast should leave enough time and space to insert at any time, so as to strengthen the effectiveness, closeness and local characteristics of news. Fujian Music Broadcasting, the full name of Fujian People's Broadcasting Station Music Broadcasting, is the most potential new media under the newly established Fujian Media Group. On June 28th, 2004, Fujian Music Broadcasting set sail in full dress. As the most professional music broadcasting in Fujian Province, Fujian Music Broadcasting is broadcast 24 hours a day. The transmission frequency of Fuzhou is FM 9 1.3 MHz. In addition, the most popular, classic, pure and abundant music will be transmitted to Bamin through a powerful transmission system, covering developed areas in southern Fujian such as Xiamen, Quanzhou and Zhangzhou.

Fujian Music Broadcasting adopts the world's most advanced digital mixer and all-digital program production and broadcasting system, which ensures high-fidelity broadcast sound quality and clear listening effect. In addition, Fujian Music Broadcasting has a huge music database, which contains the most popular pop songs in Chinese mainland, Hong Kong, Taiwan, Europe, America and Asia since 1970s. According to the most accurate and strict professional judgment, we will record songs of various music proportion types, including the latest and fastest Chinese and foreign charts songs and mainstream music that have been on the charts, and summarize them in different categories to achieve more accurate selection and series of programs.

Fujian music broadcasting frequency is generally positioned as an adult background music platform. Music broadcasting strengthens the characteristics of relaxation and companionship, focusing on fashion and pop music, taking into account elegant music and serious music. Using the most mature and professional music radio programming concept in the world, according to the daily life habits of the target audience, this paper analyzes the proportion of various pop music, and then delineates pop songs with different proportions for various music types such as pop, rock and blues according to different time periods, which smoothly runs through people's life all day. In the host's brief conversation, we will use the most abundant music knowledge to guide you to listen to pop music and make it closer to your life! Committed to improving the overall quality of Fujian listeners' work and life, and creating high-quality living space for modern urbanites with music.

Fujian Music Broadcasting is a fashionable and dynamic professional frequency, and its audience is densely populated urban residents in Fujian coastal areas aged between 18 -50. Including college and technical secondary school students, car owners, fashionistas, music lovers, especially those with a certain economic foundation and high cultural literacy.

Fujian Music Broadcasting provides the most popular and classic music communication service in the form of accompaniment, which fully meets the listening needs of the most consuming urban people aged 65,438+08-50, manages internally with enterprise management mode and operates channel advertisements with market operation mode, and strives to create a new bright spot in Fujian broadcasting industry.

In order to expand the influence of music broadcasting, establish a wider platform to interact with listeners, make full use of music resources, and break through the frequency and geographical limitations of traditional FM broadcasting, Fujian Music Broadcasting has also established a network radio station with the same name, which is broadcast live through the P2P network of QQ Radio, so that the sound of music broadcasting can spread all over the world through the Internet.

Fujian Traffic Broadcasting (FM FM 100.7) was officially launched on 1 June 5438+May1day, 998. It is the only professional traffic radio station in the province with the same frequency covering the whole province and facing mobile listeners. 24-hour uninterrupted radio waves are the window to create the goal of "first-class service, first-class management, first-class talents and first-class performance".

In the past eleven years, 100.7 has cooperated closely with various functional administrative departments in Fujian Province, with the fastest information dissemination. It is the window of Fujian provincial government's external publicity, covering 36 million people in Fujian province and serving nearly1500,000 vans in Fujian province and countless vehicles in neighboring provinces. It has become the air hub of Fujian's digital information transportation, the only vehicle owner information interaction platform in the province under the mobile state, and the traffic broadcast has the largest in Fujian.

A famous radio program

Jiaoguang early bus

Moderator: Linqi Daqiang

Program time: Monday to Sunday from 7: 00 to 8: 00.

Program Description: This is a news and information column, which is the most concentrated outlet of all-day news content of the traffic channel. The program covers all-day news, people's livelihood topics, life information, sports news and so on. , and comprehensively and accurately introduce the freshest events and feelings every day, and become the best information platform when going out early and returning late every day. Because the program time just covers the morning peak, it is also an important time for advertising.

Be familiar with the surrounding situation (or topic, etc.)

Moderator: Big Head Tian Huan.

Program time: Monday to Sunday from 8: 00- 1 1: 00.

Introduction: this program is aimed at relaxing information in the morning, which is different from a lot of news in the morning shift. Through Weibo hot spots, local hot posts, car information and other content, let office workers listen in a fresh and interesting way, and let them have a general understanding of the hot topics of the whole day before going to the office. The style is relaxed and slightly ridiculous. It is characterized by interaction, not complete openness.

Smooth music

Moderator: The giant panda opens.

Program time:11:00—12: 00 Monday to Sunday.

Program Description: This is a file of fresh music and information synchronized with domestic Europe, America, Japan and South Korea. As a supplement to various language programs, music is the best adjustment and relaxation. For high-end car owners who have style and pay attention to life taste, pop music programs with international style are the easiest way for them to catch up with fashion, understand music and improve their own taste.

Without happiness, there is no job.

Moderator: Borg, Long.

Program time:12: 00-14: 00 Monday to Sunday.

Introduction: Without music, there is no work, which was launched by Fujian Communications Broadcasting in 2009. It is a talk show featuring knowledge and interest, focusing on network hotspots and China culture. The slogan "No music, no work" is "A passerby, no work without music", which means that every passerby can find happiness in the program. The program takes a festival as the breakthrough point every day, combining social hotspots, online hot words, classic music, interesting clips and other broadcast elements, so that the audience can get information while listening to the program, and at the same time feel the happiness like a festival every day, and put an unforgettable label on ordinary days. "No Music, No Works" ranked first in the listening rate survey of 20 10, which was warmly affirmed by the audience, so it was adjusted to a more central period in the revision of 20 1 1.

There is a way to love your car.

Program time: 14: 00- 15: 00 Monday to Friday.

Moderator: Big Head Tian Huan.

Program Description: This is a peer-to-peer car service program, which aims to provide practical and reliable cars for riders.

Automobile maintenance, beauty, maintenance knowledge, spread the correct concept of automobile maintenance. The plan is based on the automobile aftermarket.

Serve riders and listeners through free evaluation of used cars and free consultation on vehicle technical problems. It is professional and practical to discuss and analyze automobile professional technology in vernacular Chinese.

Live life show

Program time: 15: 30 —— 17: 00 Monday to Sunday.

Moderator: Nizi and Mei

Introduction: The interactive life program is expected to convey the cutting-edge information of fashion life through the program, reach a consensus with young riders in front of the radio, and become good friends inside and outside the program. The program is relaxed, entertaining, lively and super interactive.

have a nice trip

Program time: 17: 00- 19: 00 Monday to Sunday.

Moderator: Ada, Wheat.

Description: A companion program focusing on information and topic interaction during the evening rush hour. Column settings include today's highlights, Li Zhelai (1007) and onlookers' time (the audience participates in the topic discussion through the Internet, Weibo, SMS, hotline, etc. ), high-speed traffic police online, municipal through train, Jianying Liankan (with TV news channel). Today's news quotations, news time of Passepartout, search hot posts (search the hottest posts on local websites that day), tonight's programs, music watches, etc. Small columns are all independent innovation, self-editing, self-acting, fresh in content and novel in form. Through the clever connection of the host, it has become a rich and relaxed information feast for riders after work.

Love 1007

Program time: Monday to Sunday from 20: 00 to 22: 00.

Host: Little Ha, Camel

Program Description: Evening entertainment companion program. Youth, vitality and relaxed humor are combined with rap, and the humorous and lively personality style of the host is integrated into the program. Life information, theme songs, entertainment news and other programs are exaggerated and unrestrained, so that the audience at night can get physical and mental relaxation and auditory enjoyment while understanding the information. Strive to make the audience feel refreshed about 1007.

master key

Program host: press corps

Program Description: It is the general name of the news interview column of Fujian traffic radio, and it is also the unified name of all journalists of traffic radio. The program exclusively covers all the news information and feedback produced by our reporters, mainly including three parts: tourist passepartout, feedback passepartout and news passepartout. Among them, the news Passepartout will be broadcast at 9: 00, 1 1:00, 15:00, 18:00, and will be inserted at any time as needed. The broadcast time of Feedback Passepartout is 10: 00, 12:00, 14: 00, 17: 00, and it will be repeated all day as needed. Passepartout concluded that the trip was carried out in Jiaoguang early bus and every morning and evening.

Road information

Program time: 7:30- 18:30, broadcast live for half an hour every 1 hour, 23 times a day. Real-time traffic conditions can be inserted at any time 24 hours a day.

Program Description: FM 100.7 Fujian Traffic Broadcasting is a mass media serving motorists on the road, and a sound information network has been established for this purpose. Collect extensive and timely traffic information for the public: provincial expressway unblocked network (Expressway Information Center of Provincial Communications Department, Provincial Expressway Traffic Police Detachment Brigade, Jiudi Expressway Road Administration Brigade, and Expressway Maintenance Company), provincial expressway information network (Provincial Highway Bureau and Jiudi Highway Maintenance System, Jiudi Traffic Police Detachment, National Highway Booth), urban road broadcast network (more than 6,300 love broadcast vehicles, four traffic command centers in Fuxia Zhang Quan), and air flight dynamic network. 20 1 1, the innovative road condition broadcast form of Fujian traffic radio: The beauty anchor walks into Fuzhou Public Security Bureau, and broadcasts the national highway live from 7:30- 18:30 every day from Monday to Friday by collecting the observation of more than 500 global eye monitoring probes of Fuzhou Public Security System, urban meteorology, authoritative road condition information, traffic patrol safety travel tips and the latest road condition travel information.

A tin of Coke

Moderator: Daqiang, etc.

Program Time:10: 5013: 3516: 50 2105 (Monday to Saturday) Replay: Sunday 12: 00- 14: 00.

Introduction: A Listen to Coke is an entertainment linear program, which runs through the important section of FM 100.7. The program brings laughter to the audience in five minutes with humorous style, novel perspective, humorous dialogue and ridicule. As representatives of office workers, Daqiang and Cha Xiao refine the punchline and joy factors in various hot topics every day, which brings the buzz of the audience, which is not only a relaxing adjustment during the journey, but also a platform for the delivery of daily information topics. Although the length is short, the content is exquisite, the carefully designed dialogue lines are close to life, and the jokes of Xian Yi, old and young, are fresh and hot. Just like the name of the program, it will definitely make you listen to coke!