What's the relationship between these two drinks?

They are all products of Hua Bin Group.

At present, Hua Bin FMCG plate includes products such as Red Bull, War Horse, Vitaco, Fruit Shuangliang and so on. Red Bull is still regarded as its most important main product by the industry.

With the stalemate of the situation, Hua Bin, who has been focusing on the functional beverage market with Red Bull for 20 years, began to increase the investment in its own brand "War Horse" and wanted to use the existing mature channels of Red Bull to vigorously promote new products.

There are two kinds of war horse products on the market at present. Around the Spring Festival this year, the "enhanced" 3 10 ml red canned product was launched.

It is reported that the formula of the war horse is similar to that of Red Bull, and it is regarded as an alternative product of Red Bull by the industry. However, there has not been much improvement since listing, and there is no popularity and reputation of Red Bull.

Extended data:

debate

It is understood that after obtaining the authorization from Thailand Tencel Pharmaceutical Group (Thailand Red Bull) from 1995, the 20-year trademark authorization of China Red Bull will expire at the end of 20 16.

Thailand Tencel accused Hua Bin Group of never receiving dividends during its 20-year cooperation, so it refused to continue to authorize Hua Bin Group to use the Red Bull trademark, and appealed to Hua Bin Group to stop using and take back the Red Bull trademark. Since July last year, the two sides have launched intensive litigation.

References:

People's Daily Online-The Battle of Brand Upgrade between "War Horse" and "Bull" Red Bull