KFC Koda Duck gave birth to Daigou. What do you think of this phenomenon?

Hello KFC, there is no reachable duck ",which can make the KFC clerk tell this sentence to consumers as soon as he opens his mouth, which shows the popularity of reachable duck. The "funny" dance steps and retro and fashionable songs won the hearts of many people not long ago when the Koda Duck Music Box was released. Originally, it was the restriction of Children's Day on June 1st, but many adults could not refuse this domestic duck that could only dance.

Some people even spit out, "The gifts that children want on Children's Day are tablets, mobile phones and switch, while the gifts that adults want are KFC's Reachable Duck." This "naive" domestic duck is no stranger to many people. According to the published materials, Koda Duck is a kind of game series "Bao Ke Meng" released by Nintendo Company of Japan, which appeared in Pokémon.

As a traditional IP, this time KFC cooperated with Pokémon to select it and another traditional IP Pikachu, and released three Pokémon super-large toys: Koda Duck Music Box, Pikachu Travel Teapot and Pikachu Music Box.

According to KFC's detailed introduction, the Children's Day package has been on sale since May 21st, 222, and buying the Children's Day package includes one Pokémon super toy. 3 toys are distributed at will, and the style of the day is based on the specific supply of the hotel. The package is limited to 2.21 million yuan across the country, while stocks last.

Although KFC had previously released Koda Duck restricted toys, the popularity of Koda Duck, which sang and danced, was unexpected. "Why is the Koda duck so hot" has become a hot topic. Many netizens left messages on the message board: "How difficult is it to think of a Koda duck?" "It's hard to buy a reachable duck when you go through all the stores around." For a while, a "duck" was hard to find.

on 24th, the reporter made inquiries about several KFC stores in Beijing, and the salespersons all indicated that the Koda duck toys in the stores had been sold. "Koda Duck was sold out on the 21st, and the other two models were also sold out on the 24th." A salesperson at a KFC store in Fengtai District, Beijing told reporters.

under the circumstance that it is difficult to buy Koda duck music boxes everywhere, many enterprises are selling this toy on the e-commerce platform. The reporter noticed that the online price is significantly higher than the package price of 59-19 yuan in the store. At present, the price of Koda Duck Music Box in some online stores has surpassed that in 2 yuan, and it does not include dishes.

in addition, on the second-hand e-commerce platform, there are many posts selling KFC Koda duck music boxes. The selling price is concentrated between 6 yuan and 1 yuan, but there are also businesses that price hundreds of dollars or even 1 yuan.

A manager of a KFC store told a reporter, "The Koda Duck was originally distributed less, and it didn't receive the stocking information itself, so it should be gone." However, journalists noticed that some photos of some merchants on the second-hand e-commerce platform showed that there were many spot transactions, and some merchants also pointed out that they could be wholesale by manufacturers, and even some merchants opened the pre-order method. This has also been suspected by buyers.

"Before June 1st, there were no Koda ducks, but there were a lot of scalpers selling Koda ducks." Many fans commented on KFC's official blog, and some even suspected whether there were internal employees selling. "The first day of the fourth-tier cities was less than two hours, and there were no stores in our city. How could there be no internal employees selling?" "The theme activities on the second-hand platform will be sold in the process of not gradually, and whether the internal structure is sold early."

on the 24th, KFC posted a statement on the APP: Recently, some customers reported that some people raised the price to sell KFC toys, but the company decided not to apply them. This individual behavior is really irrelevant to the company. The total number of some styles of toys is relatively limited, and due to supply and freight logistics, it has been prepared in an emergency. Please submit your order according to the official website method.

According to the Beijing News, KFC officials indicated that only App customers in Shanghai can see the publicity of App at this stage. The preparation plan in the declaration is only for Shanghai at this stage, and the preparation and stocking plans in other regions are still unknown.

because three kinds of toys are distributed at will, and at the same time, the set meal is restricted to two people or barrels at home, some netizens indicated that "if you want to have a duck, you have to eat a bunch of KFC."

This has also evolved the "substitute eating" service item. When a reporter searches for "eat KFC on behalf of others" on social media, there will be several evaluations of bidding for food on behalf of others, such as "find a Koda duck to eat on behalf of others, send 7 ordinary mails to help me, please eat the set meal" and "take Koda duck to eat on behalf of others, the set meal is 19 yuan, and the courier fee must be paid." With the popularity of Koda Duck Music Box, there are also orders to find and pick up food on the second-hand e-commerce platform, and the pricing is more than 6 yuan.

this is not the first time that KFC has had a "substitute eating" service because of toys. In January, 222, KFC released the KFC limited money blind box for the 35th anniversary of KFC China. Because some customers are willing to spend 1,494 yuan to buy 16 packages in order to better collect the whole set of KFC blind boxes, and some customers choose the service of "eating instead of eating" for the sake of "begging for a baby", that is, asking someone to help them buy the blind boxes.

Then, this situation was accused by the nomination of China Consumers Association. "Selling limited-edition blind boxes in the market is to stimulate consumption in the way of' event marketing', which is very easy to cause customers to consume impulsively in order to get limited-edition blind boxes better, and lead to unnecessary food consumption due to over-purchase." At the same time, China Consumers Association advocates customers to curb poor consumer behaviors such as blindly following the trend, impulsive consumption and excessive trading.