The "grumpy panda" who smashed your computer turned out to be a cheese seller.

When fighting with others, you may often see this grumpy panda smash the computer, which vividly conveys the anger of the sender.

Game player/code farmer essential expression pack

Just looking at this simple and absurd picture, I don't know what funny clip it is in a soap opera at eight o'clock in the evening

But in fact, this panda was born in a magic cheese advertisement in Egypt 1 1 years ago, which is also a series of advertisements.

0 1 Never refuse a panda. 20 10 a family named? Panda? (Panda Cheese), an Egyptian cheese brand, entrusted the advertising company Advantage as its product? Panda cheese? Make publicity advertisements.

So the latter created this grumpy and social panda in the advertisement according to the brand name.

As for why you are so grumpy, it has nothing to do with the advertising slogan. Never say no to a panda? Related, literal translation? Never turn down a panda? .

Advertising script followed? Is it logical? It has gradually become: as long as someone refuses panda cheese, pandas will get angry and make trouble!

In the scene of smashing the name of the keyboard, the panda angrily smashed the keyboard because someone refused to eat panda cheese.

Does this sound ridiculous? But the communication effect has really been achieved, which is impressive.

Especially the panda's resentful expression. Whenever someone refuses panda cheese, it looks straight at that person with its eyes staring into the abyss.

Maximum oppression

What is the implication?

You, you and everyone can't refuse me (panda cheese)! ! !

The slogan at the end of the advertisement? Never turn down a panda?

Magic is funny and cute.

And according to netizens, this grumpy panda is also the source of the most classic panda head in China's expression pack?

Boy, maybe it just happened to bump into the panda complex of China people, making it the source of all evil in the expression pack.

02 the ubiquitous grumpy panda speaking of grumpy pandas, maybe many people's impressions only stay in? Panda smashed the keyboard? Let's go

But in fact, there are many advertisements shot by Advantage featuring angry pandas, and the scenes are not limited to offices, but also hospitals, kitchens and outdoors.

They all have one thing in common, that is, the pandas in every scene have a bad temper.

For example, the panda in the hospital: when the patient doesn't want to eat panda cheese, the panda will suddenly appear and unplug the patient's infusion tube without hesitation.

The nurses all took a step back in fear.

Panda in the back kitchen:

Because the chef refused to add cheese to the dish, what did the panda perform on the spot? Making out in the kitchen? .

But personally, the most interesting thing is the panda in the supermarket:

When the father refused to buy panda cheese for his son, the panda directly dumped the shopping cart on the ground.

That's not all, the official then took a sequel:

One day, the father and son visited the supermarket again, and the panda appeared again as promised. But this time dad learned his lesson and bought a box of cheese before the panda ran away.

But this obviously can't satisfy the panda. My father can only buy another box and let the panda get out of the way contentedly.

How can I put it? When you read all the advertisements in this series, you will understand that grumpy and cute can be combined so well in a panda.

However, not everyone likes such terriers and grumpy pandas.

Because the ridiculous settings are put aside, the panda's own behavior is actually very rude.

For example, the child's cake was smashed because he didn't eat panda cheese on his birthday.

Or did you smash someone else's car without eating panda cheese?

Even if there is a cute panda skin, it is hard to hide its rudeness, and it has no good influence on children as an advertisement.

When this advertisement spread to China, another thing happened that made people laugh and cry: although it was not much, some people did think that this grumpy panda had been emulsified?

This idea is too sensitive. After all, what's the name of their company? Panda? There is absolutely no need to spend money on advertising to discredit your product.

In the final analysis, this is actually a bold and innovative viral marketing.

Although the content is not positive energy, the effect of the advertisement is really good, and it has even entered the world of expression packs, and it is still active in the expression packs of China netizens until now.

Perhaps this is the great charm!