Bing Yi told some big truths about words.

Too many people deify the practical function of sales speeches. Bing Yi, who sells classes, told some big truths himself:

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Some people will ask, "Bing Yi, will you change your original course? I can't live under the epidemic. Can't you teach me some words about negotiation? Let me make a few more orders first? "

Everyone may have this demand, but it is precisely because I want to get rid of the epidemic as soon as possible that I am in such a hurry to change my original course.

Because I can even teach you words for free at once, but some more important "basics" can only be learned by you slowly.

And these are the most easily overlooked by you and all foreign traders under the epidemic.

0 1

As early as March, I shared the magical words under the epidemic in detail among my classmates, and some students compiled them into PDF documents.

If you were using a lunch circle, the power of this sentence can be seen everywhere:

Are you curious about the content of this speech?

In fact, there is nothing to open. I can even teach you for free today:

* You only need to show these three points to customers:

1. If customers wait for the epidemic to end before placing an order, it will definitely take time, and the delivery time may not be guaranteed;

2. Only customers who hoard goods in advance or have sufficient supply at the end of the epidemic are the final winners; As simple as three points, so many students forced the customer list at that time to survive the most difficult period of the epidemic.

So that on my WeChat, jealous foreign traders ask me for words every day:

I wonder if you are one of them. But today I want to say:

You are all cheated by those successful students.

02

I like watching the art of war recently.

When you listen to Sun Tzu's Art of War, you may think of thirty-six strategies. It seems that as soon as the corresponding plan comes out, the war will be solved.

Just like with magic words and email templates, customers will place orders immediately.

But after all, the 36 plans are only made up by later generations. This globally recognized greatest art of war has little to do with these strategies.

The "calculation" emphasized by Sun Wu was emphasized at the beginning of Sun Tzu's Art of War, which is calculation.

Before the war, we must make precise calculations, which Sun Wu called "five things and seven plans": calculating the strength of the two countries, the strength of generals, the people's hearts, the right time and place, and so on.

If we figure out that our strength is much stronger than ours, then we can fight this battle and then consider how to win the most.

What about the other party? Of course not. Before considering these dimensions, let's develop them.

Sun Wu said: "Any victory is by no means a strategic victory, but a victory of strength." ?

Just like Linda, the classmate who won millions of orders by words, I know her too well.

Because in almost every class, I can find her questions and reflections, and I also watched her grow up little by little.

For example, how professional has she become after completing the course:

1. She fully knows the price level of her products, her position in the whole global market, and also knows the quality difference between high and low prices.

2. She can dig deep into each other's needs through a simple question from customers, so as to recommend products more suitable for the local market to customers. She is a friend and helper of the client, not a worker.

After she placed the order, there was no problem with the basic delivery, quality and payment. Occasionally encounter claims for special reasons, she can also satisfy customers on the basis of reducing her own losses.

Half of her customers are introduced by old customers, because doing business with her makes customers feel comfortable, so even if her price is not the cheapest, customers are willing to reverse the order.

5. In the final analysis, it is the flexible use of skills, whether it is email group, gradient quotation, fuzzy quotation, advantage negotiation and so on.

Can you do it?

I think not only Linda, but also other students who make orders must have become the most professional foreign traders in their own fields.

Is it really because of my words that they successfully forced the order?

It's just that my words helped them, so they will think that the reason for the order is all the credit of words.

As everyone knows, the reason for being single has long been buried in their daily course study, questioning and reflection.

Without the improvement of these basic abilities, they, like many other ordinary foreign traders, don't understand customers and markets, and will only oppress customers and urge them to place orders. Even if the customer is shut down by words once, I believe there will be no next time.

Believe me, there must be silent cultivation and dedication behind those gorgeous skills.

Kung fu transcends poetry.

I'll tell you more about the closet.

If I have to deconstruct the skill tree of the foreign trade industry again, I will disassemble the soft power (or fundamentals) and the content to be learned of a top foreign trader into the following 20 modules:

Negotiation ability, sales skills, mail level, oral ability, thinking mode, follow-up skills, laws and regulations, market planning, order operation, social software, search skills, target market, product knowledge, production process, inspection knowledge, inspection details, factory inspection content, communication skills, exhibition knowledge, strategic layout.

Whether you study by yourself or with my courses, these 20 modules are definitely indispensable.

You see, those gorgeous words and skills only account for 4-5 modules at most.

It's not that speeches are not important. My business class includes all these 20 modules. My speeches and emails are even copied directly by offline training teachers, because these words are really useful.

But what worries me is that some foreign traders are obsessed with dialogue and email, ignoring the "fundamentals" of foreign trade. If you don't know, your skills won't last long. B2B has never been a one-off deal.

Hey, I don't know how many people can listen to this.

In the past, some students often asked me: Mr. Bing Yi, when foreign traders have taken your courses, we Bing Yi students will have no advantage.

Not to mention that I only have 654.38 million students now, which is less than 1% compared with tens of millions of domestic import and export practitioners.

Among the 654.38 million students, how they use my course, and their contributions to 1v 1 after-class questions and answers, student groups and customs data all determine the efficiency of this course.

The "28 Law" will exist forever, and a few knowledgeable foreign businessmen are studying Bing Yi Rice Class. However, a small number of students know that not only should they learn to speak English and email, but the "fundamentals" of foreign trade are more important.

More and more foreign cities have been unsealed, and orders have been slowly recovering. I believe you can all feel that many of my purchasing friends have also started to restart supplier screening.

There is not much time to prepare for study, and the war is about to start again.

I don't know what your winning percentage is in this war after calculation.

But I hope you will accept my idea that only professional foreign traders can survive in this industry for a long time.