How to sell fast-moving consumer goods well? Newbies must learn the fast-moving consumer goods distribution skills

It is very, very important for us to hone our sales pitch.

If we are engaged in real estate sales, suppose it takes 10 minutes to walk from our building to the supermarket. It can be said that there is a supermarket next to our building, and we can walk there in just one cigarette. This gives customers a relaxing time as they stroll to the supermarket lazily while smoking a cigarette as the sun sets.

If a competing property takes 10 minutes to walk to the supermarket, let us make a calculation. To walk 1,000 meters in 10 minutes, you need to take 2,000 steps, and then slightly exaggerate it to 3,000 steps, so the statement changes: Wow, you want to It's a bit far to walk to the supermarket. It takes more than 3,000 steps. Normally, it's okay. But if it's windy or rainy and you're carrying a watermelon in your hand, it's a bit painful.

As you can see, we need to miniaturize and visualize the shortcomings of our products, and exaggerate and digitize the shortcomings of competing products. Haha, this is called honing our rhetoric.

Practice sales skills is a very important knowledge. One restaurant has reduced the number of people who ordered meals but didn't show up and didn't make cancellation calls by changing the wording on reception. They originally asked customers this way: "Let me confirm with you again. If you can't come to dine, please call us to help you cancel." Now they changed it to: "Ask you again, if you can't come to dine, we will call Call us to cancel?” Almost all customers said they would call. Practice has shown that the restaurant's order failure rate has dropped from 30 to 10. This is because customers will feel responsible for fulfilling their commitments when they agree to the restaurant's request.