A preliminary study on the design mode of serviced apartment?

In recent years, a new hotel management mode-serviced apartment has gradually emerged and developed rapidly in China, but the corresponding architectural design theory and practice have not formed a mature system. Based on the analysis of the serviced apartment projects built in China in recent years, this paper summarizes some similar pattern languages in the architectural design of serviced apartments for architects' reference.

1 Introduction

At the end of 1990s, a new hotel management model-serviced apartment gradually emerged in China. With the sustained and rapid economic development in China, serviced apartments are gradually recognized by specific consumer groups for their targeted market positioning and personalized service. Since its rise, serviced apartments have begun to take shape in large and medium-sized cities such as Beijing, Shanghai and Shenzhen, and maintained a good development momentum. As a new hotel management mode, the design of serviced apartments should also echo its unique management concept and show its characteristics. Some * * * mode languages can be found in the design of some hotel-style apartments that have developed more maturely in recent years.

2 abstract

2. The concept and origin of1

In essence, serviced apartment is a kind of hotel derivative, which divides the property right of the hotel and sells it. The buyer rents the property to the hotel management company and gets a fixed return on investment by sharing its operating profit. Property buyers can not only enjoy the star service of the hotel after paying the property management fee, but also get the return on investment through leasing and property right transfer. Hotel-style apartment adopts star-rated hotel-style service and apartment-style management. In addition to traditional hotel services, they also provide customers with family-style living arrangements and family-style services, so that guests can feel at home while enjoying hotel services. It integrates many functions such as residence, hotel and clubhouse, and is a comprehensive concept of property management.

Hotel-style apartments originated in Europe and are rented to tourists for temporary rest in tourist areas. Although these guests only have a short rest and stay, the property also provides them with unified door-to-door management, so it has the nature of a hotel and is equivalent to a personal "temporary home", thus forming the embryonic form of a serviced apartment. This business model has spread rapidly in Europe and is well received by consumers. Nowadays, serviced apartments have spread all over the world. China's serviced apartments first appeared in Shenzhen, then developed to Shanghai, Beijing and other places, and now they have spread all over major and medium-sized cities and holiday tourist areas in China.

2.2 Themes and Functions

According to the different location, serviced apartments can be divided into urban and tourist types. The former is mainly concentrated in provincial capitals, large and medium-sized cities, economically developed cities and regions, and the consumer groups are mainly business people, senior white-collar workers and executives of multinational companies; The latter is mainly concentrated in tourist cities, resorts and coastal cities, and the consumer groups are mainly tourists and holiday leisure people. In the design of hotel-style apartments, architects should design according to their different types and characteristics, and grasp the specific requirements of different types of hotels for architectural functions and images.

2.3 master plan

The overall planning of serviced apartments is closely related to the location of the base and the orientation of the hotel. According to the previous classification, the overall planning of urban and tourist hotel-style apartments has its own basic principles.

Because the clients are mostly busy business people, the location of urban serviced apartments should be close to the city center or CBD business district to provide customers with a convenient office environment. The main buildings should be mainly high-rise and super-high-rise buildings, so as to improve the land use efficiency in the central area of the city and form the landmark buildings in this area. We should make full use of the base area to set up outlets, skirt buildings and other commercial facilities matching the apartment, and the layout of commercial space should be shared by people inside and outside the apartment, so as to strengthen the openness of commercial space to the city and enhance its commercial value. Due to the limited land area, the green layout should make full use of the gap between the building and the base, compact layout, fully set up three-dimensional greening and roof greening, and improve the green area of the base. There is a great demand for parking spaces in urban serviced apartments, so underground parking should be the main way, and the underground part of high-rise towers should be used as parking lots. Beijing Yintai Center is the representative of this kind of hotel, located in the core of Beijing CBD, covering an area of about 30,000 square meters and a total construction area of 350,000 square meters. The main building consists of two 42-storey office buildings and a 63-storey serviced apartment. The skirt building has perfect commercial supporting space, and the garage is located on the third and fourth floors underground, which can accommodate 1600 parking spaces. The central main building, with a height of 249.9m, is the tallest building along Chang 'an Avenue and has become the highest point and landmark of Chang 'an Avenue.

Holiday-style serviced apartments are generally located in tourist areas with beautiful scenery and comfortable environment. Because the consumer groups it targets are leisure and relaxation, the overall planning of these hotels should focus on creating a comfortable and beautiful indoor and outdoor environment. Building density should not be too high, mainly multi-storey and small high-rise buildings. The overall planning should strive for more green areas and create conditions for creating a beautiful outdoor environment. The architectural layout should fully consider introducing high-quality landscapes around the site into the room. For theme hotels such as hot springs and sea views, we should plan and design around their themes, closely combine with the local environment, and highlight the hotel characteristics. Take Hainan Platinum Coast serviced apartment as an example. Located along the coast of Gaolongwan in Hainan, there is a large coconut grove in the east and Tongguling scenic spot in the northeast, with beautiful natural environment. The hotel covers an area of about 290,000 m2, with a building area of 300,000 m2, a plot ratio of 1.05 and a greening rate of over 50%. The planning of the building complex revolves around seascapes, coconut groves and marine mangroves, and natural landscapes are introduced indoors. In addition, there are diving clubs, cruise terminals, seascape hot springs, hang gliding clubs, hot springs and other special supporting facilities, so that guests can fully enjoy the fun of vacation, leisure and health.

2.4 Architectural design

The apartment types of serviced apartments range from tens of square meters to hundreds of square meters. Generally, small and medium-sized units ranging from 40㎡ to 120㎡ are mainly used. Huxing design should fully reflect the diversity and flexibility of its functions, the layout of rooms should be compact and flexible, make full use of the layout function of indoor space, reduce the number of indoor negative space and reduce the distribution of public areas. Huxing design can be flexibly separated to adapt to residents of different levels and living habits. Take Weihai Haiyue International Hotel Apartment as an example. Its main apartment is only over 50 square meters, but it includes many functions such as bedroom, living room, kitchen, bathroom and balcony. The bedroom and living room are arranged in a large space, the kitchen is designed to be open in combination with the porch space, and air-conditioned seats are reserved on the balcony. The layout of the whole apartment is compact and flexible, and the space is not cramped.

In terms of property management, the property of serviced apartments not only includes the service function and management mode of traditional hotels, but also has a perfect office environment. At the same time, it provides residents with family housing and family-style services, such as banks, clubs, bars, convenience stores, gyms, secretaries, business centers, information consultation, translation and other business services. Compared with traditional hotels, serviced apartments have more and more complete functions in life and office. Therefore, in the design of podium and business rooms, in addition to setting up the functional rooms of traditional hotels, we should also give full consideration to increasing the space of corresponding service functions.

In terms of architectural image, the hotel-style apartment located in the central area of the city should fully reflect its core position in commanding the region, and the architectural image should be iconic, reflecting the sense of the times and the spirit of the city; Hotel-style apartments located in tourist resorts should give full play to the expressive force of natural landscape, with the main purpose of creating a beautiful natural environment, and the architectural image should be harmonious and unified with the natural landscape.

2.5 Interior Design

Rooms in serviced apartments can be divided into residential apartments and business apartments according to different purposes. Residential apartments are mostly finely decorated, and the indoor space functions are relatively complete. Generally, there are independent kitchens, bathrooms and balconies. , providing a full range of home design and electrical appliances. Generally speaking, the design is based on modern style, which unifies fashion and practicality, and has different styles for different apartment types to meet the individual needs of users. Functional zoning emphasizes practicality and flexibility, such as setting up an open kitchen and movable partitions.

Business apartments are mainly used for business office and residence. This apartment has no independent kitchen and balcony, and the interior is dominated by large space, which is convenient for users to flexibly divide office space. The interior decoration of the apartment is mainly rough decoration, which can be used directly after the user moves in, or can be finely decorated indoors.

The interior decoration of holiday-style hotels is mainly pastoral and natural, with seascapes and hot springs introduced indoors. The decoration materials are mostly natural materials such as wood, stone and bamboo, giving people a feeling of being close to nature.

3 Conclusion

Judging from the situation in developed countries, serviced apartment is a stable property type after its development to a certain stage, and it has just entered the development stage in China. In view of this new hotel model, architects should keep up with the changes of the times and design architectural forms that meet their functional and aesthetic requirements. The above is the current development status of serviced apartments. With the increasing popularity of serviced apartments in China, higher requirements will be put forward for architectural design in terms of architectural functions and image characteristics. Architects should keep up with these changes and create rich and moving spaces. In addition, how to combine this exotic product with the traditional spirit of China architecture and create an architectural space with regional cultural characteristics is also a problem that architects should constantly think about in the future.

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