When will the Moutai Thanksgiving Ceremony be held?

The evening of April 2nd

In the late spring, the Yang Qi is clear and bright, remembering the past and moving forward with gratitude. On the evening of April 2, the Moutai Group’s Qingming Festival Gratitude Ceremony for the Renyin Year, with the theme of “Doing Good Deeds, Moutai, Gratitude and Remembering the Source” was held in Moutai China Wine Culture City. With solemn and respectful etiquette, it started the systematic reshaping of Moutai’s gratitude culture and practiced it Promote the innovative development and creative transformation of China's excellent traditional culture, and form a strong atmosphere in the whole society and the whole industry of knowing the source of gratitude, being grateful and thinking about progress, and repaying kindness and thinking about responsibility by respecting the concept of benevolence and love, promoting the trend of gratitude, and giving back. .

"Planting willows to remember the ancestors and express feelings; drinking wine to remember the origin and repay the kindness" is China's unique traditional culture. Ding Xiongjun and Li Jingren jointly opened the "Grateful Door" by inserting willows to express gratitude and drinking wine to repay their kindness. Afterwards, the leaders and guests walked through the "Road of Gratitude" to the event site. The electronic screens on the left side of the road displayed the moral laws and value pursuits that Moutai people always pay attention to, and the right side scrolled through the Moutai masters of the past. , craftsmen, model workers and other representatives of the name of the person.

Like beacons illuminating the path forward for Moutai people, on the screen at the ceremony, the logo of the Qingming Thanksgiving Ceremony runs parallel to the Moutai LOGO. The logo of the ceremony is heart-shaped, like two hands holding together. , expressing gratitude and respect. There are five lines of different colors in the graphic, implying Moutai's "five-line" development path. This is not only the logo image of the Thanksgiving Ceremony, but also a freehand expression of Moutai's culture of gratitude.