The advantages and disadvantages of deliberately writing typos in advertising words

This is mainly reflected in: First, the abuse of traditional Chinese characters. Some people like to use traditional Chinese characters that have been simplified by the country in newspapers, fluorescent light advertisements, street placards, and billboards. Some people also think that writing traditional Chinese characters is to adapt to the need to open up to the outside world, and to fuel the momentum for writing traditional Chinese characters. . The second is to create simplified characters randomly. Some people often use irregular simplified characters in mass media, corporate and store plaques, product advertisements, and packaging bags, and even create simplified characters in a dazzling variety. The third is to write typos as you like. If you encounter words that you are not sure about or words that you cannot write, use homophones or words with similar sounds and shapes to replace them. It significantly reduces the level of social literacy and makes people laugh inadvertently.

The advantages are 1. It can make people remember this advertisement and make profits for the merchants. 2. Develop creativity.

It’s about writing essays, so let me introduce a few to you;

I learned Chinese from advertising

Chinese, as the name suggests, refers to language and culture. What exactly is language? Is it just an article in a textbook? No, language is everywhere in our lives. Chinese language is culture expressed in language. Language is not only a communication tool, but also carries human culture. It is the unity of instrumentality and humanism. Learning Chinese can cultivate noble moral sentiments.

We must cultivate our Chinese literacy. The connotation of Chinese literacy is very rich. It is based on Chinese knowledge and Chinese ability, and at least includes Chinese knowledge, Chinese ability, general intelligence, social and cultural knowledge and An organic complex of five elements including emotional consciousness and personality. Improving Chinese literacy is to enable these five elements to achieve dialectical unity and achieve comprehensive, harmonious and full development. Learning Chinese knowledge, training Chinese ability, developing intelligence, feeling the influence of social culture and the harmonious stimulation of affection and personality constitute the basic connotation of improving Chinese literacy. We can carry out campus activities to stimulate interests, acquire knowledge, and increase intelligence and abilities. Teachers use their creativity and mobilize students to make suggestions and carry out various activities in a purposeful, planned and organized manner. Such as: speech competitions, theme debates, intellectual development competitions, poetry competitions, poetry recitations, newspaper competitions, drama performances, calligraphy competitions, organized art exhibitions and other competitions and games. In these activities, students are both participants and He is a leader with a strong sense of ownership. Students feel lively and happy and benefit a lot. In addition, we can also engage in practical activities, organize and participate in second classroom activities, go out of school and go to society, and feel the charm of Chinese in the second classroom activities.

Chinese language has evolved due to economic development and ethnic integration. The standard Mandarin currently promoted in our country is the result of continuous "discussions" between the Han ethnic group and other ethnic groups in Northeast Asia. Our language is not static, especially in today's era of information explosion. The speed of language change is accelerating. A large number of foreign words and new nouns are constantly emerging, and young people learn especially quickly. With the continuous improvement of our country's modernization, various advertisements have become more and more integrated into people's daily lives. When you walk on the street and look up, you will see street sign advertisements, car advertisements, neon signs, and commercial advertisements everywhere. When I got home, I turned on the TV and radio and saw advertisements. In modern society, advertising has formed an indissoluble bond with people. As a product of commercial society, advertising is no longer just a product announcement. To some extent, it is even a symbol of fashion and popularity, which has a subtle influence on public life. Some advertisers have made up specious idioms, such as "You can't wait until you cough," "You're ready for trouble," and "The turtle is safe." They are far-fetched and have no sense of beauty. They only mislead both the product and the text itself. Such advertising terms should be absolutely banned. Advertising can be said to be a commercial tool that uses rhetoric and celebrity endorsements to enhance publicity and promote products.

In advertising language, there are some relatively beautiful words that can cultivate people's sentiments and make people happy; but most of them use the homophones of some idioms, or the homophones of some famous quotes or idioms, such as : "A certain pawn shop advertisement - "Well deserved! "; An advertisement for a hat company - "Get people with hats! ";"A certain barber shop advertisement - "Nothing is lost!"; "A certain typewriter advertisement - "No fight, no acquaintance!" "; An advertisement for an optical shop - "The eyes are the windows to the soul. In order to protect your soul, please install glass on your windows. "Etc. This made me learn Chinese. Chinese is not only a culture expressed in language, but also a tool for communication and economic development.

This also made me feel another negative problem. Chinese It brings people a sense of beauty, but these ordinary advertising terms make people unable to find the beauty of the language and feel the charm of the language. There are also some "superior, magical, best" and so on that appear in the advertising. A high-level term that uses mass media to make false propaganda that is not worthy of the name. It is purely to deceive and mislead consumers, deliberately creating falsehoods or concealing the truth, causing consumers to have misunderstandings and make wrong behaviors. In fact, such lawsuits have occurred frequently. In August 1997, the State Administration for Industry and Commerce determined in its "Reply to the Question on Whether the Word "The Best" Belongs to the "Superlative" and "The Best" in Advertising Terms" that the word "The Best" is the same as the word "The Best". The best terms have the same meaning and are absolute language. However, in reality, "best" and similar terms that have been classified as "forbidden" are frequently used in many products and their advertisements. I think this is the case. , has sounded the alarm to society, manufacturers and relevant management departments: it is urgent and imperative to eliminate social and cultural pollution and standardize advertising terms.

I think we must be thoughtful people in life, from various aspects. Discover language in activities and experience it, but you must also be good at discovering some bad issues, commenting and expressing some different opinions, causing a stir in society, and stopping them, as mentioned above. Businessmen have tarnished our language, and we should make accurate judgments and distinguish right from wrong. In fact, in this process, we experience the language and learn the language.

2 "Taste" and "Flavour"<. /p>

I saw such a biscuit advertisement on TV in the past. It showed several Chinese children chewing biscuits, licking their lips with joy and saying: "We all love to eat real American taste! ”

At first glance, you may not think there is anything wrong with this advertisement, but if you take a closer look, you will find that there is a serious linguistic problem in the advertisement.

“American taste”, Have you ever seen such a statement? When we eat snacks, we only see "spicy" flavor, "cumin" flavor, "tomato" flavor, etc. We have never seen a country name before the "flavor". I have little knowledge, so I looked for help from a dictionary. In the dictionary, "taste" has two meanings: one is the taste of food and beverages; but first, let's talk about "food and beverages." When we evaluate the taste of any drink or food, we will only say that the taste of such-and-such is "good", "average" and "unpalatable (drinking)". When have we ever said "the taste of such-and-such is the United States" "? Isn't this a big joke? Secondly, in terms of everyone's taste preferences, we cannot say "American taste." Everyone has different taste preferences. For example, Sichuan people like to eat spicy food, and Japanese people like to eat spicy food. I like to eat raw fish, but I have never heard of anyone who likes to eat "American". Since it does not meet the two meanings of taste, we can say that "American" and "taste" cannot go together.

So how do we express the meaning of advertising? In fact, as long as we replace the "taste" in "American taste" with "flavor", some people may ask what is the difference between "taste" and "flavor"? Let’s take a look at the dictionary explanation: Flavor refers to the characteristics of things (mostly local colors). From this, we understand. People often say: "Beijing flavor snacks...", of course we can also say: "We all Love American style cookies.”

Nowadays, television is a part of our lives. If we listen to grammatical advertisements every day, over time, we will also say grammatical sentences, which is especially harmful to students. Therefore, we require manufacturers to pay attention to the use of advertising slogans. At the same time, we cannot just believe in advertising slogans. We must have the spirit to discover and correct language defects, and cultivate the accuracy of language correctly.