What are the advertising materials?

It depends on what industry your advertisement is in.

Real estate includes loushu, folding pages, posters, leaflets, DM direct mail, newspaper advertisements, exhibition boards and wall packaging. These are the most basic materials. There may be more details. ...

If you do promotional activities, the materials include some invitations, short messages, building banners, street sign tickets, posters ... these are all advertising materials.

If you are an annual customer of a certain brand, it's different and the name is different.