How to design the poster font? How to write the poster font

What are the skills of font design in poster design? How to design fonts in poster design? Pay attention to font design in poster design! Fonts are widely used in graphic design, including almost all the titles and words of visual communication works. With the continuous development of computer fonts, computer fonts are more and more abundant, which provides designers with more choices, but it also leads to fewer and fewer designers who are good at font design. So how to design the font of poster design is the best? Let's take a look at the advanced skills of font design in poster design summarized by predecessors. First, the precautions for font design in poster design (1) The standard text modeling should be integrated with the logo modeling. Standard characters and signs are closely related entities with different functions. The position and combination between them should be coordinated, balanced and unified, which can not only have aesthetic feeling, but also clearly convey corporate culture and business philosophy. (2) The modeling of standard characters should be able to show the unique enterprise nature and commodity characteristics. The names of enterprises or products with standard characters are personalized, forming vivid symbols and expressing rich contents. Design experts have found that "fonts made of thin lines" are easily associated with fiber products, perfumes and cosmetics. "Smooth fonts" are easily associated with soap, cakes and sweets. "Corner font" is easily associated with machinery and industrial supplies. Different fonts can not only make the standard Chinese characters show the individuality of goods, but also show the characteristics of enterprises or goods better after the standard Chinese characters are endowed with symbols, hints, echoes and other modeling factors. (3) The design of standard characters should be consistent with the corporate image strategy. When implementing CI strategy, many companies may keep the original standard characters or make only a few improvements to make them conform to the corporate image strategy. This is often because the standardized words of enterprises have been recognized by the public after long-term dissemination and use. If it changes suddenly, consumers will be at a loss. Therefore, many enterprises choose the design strategy of gradual and continuous improvement. Second, the advanced skills of font design in poster design 1, tilt the tail, but keep the balance and rhythm of the whole font combination, such as real estate and supermarket promotional advertisements. 2, the construction of fonts and strokes of public facilities, so that fonts with common strokes to form a sense of integrity. Like 3. Perform partial tattoo surgery on fonts, such as the fonts of world without thieves movie posters. 4. Combining the emotions to be expressed and the atmosphere to be rendered in the advertisement, personalized font design can be combined with graphics. For example, a girl movie poster uses tape to set the whole font. 5. Casual handwriting and skewed fonts, such as those in the QQ show, make people feel cute and relaxed. 6, the font of calligraphy strokes, usually you can use a dry pen to draw a few strokes on rice paper and scan them into the computer for later use. 7. The main rule of font size, rhythm and prosody combination and fine widgets is to make the font a note, so that people who see it seem to hear it. If you have time, study the relationship between design and music creation. 8. Irrational graffiti, ugly to the extreme, library to the extreme, but only if the font can be recognized. 9. Small circle design 10. What are the methods to choose fonts for orthodox poster design? 1, men's product poster

If the promotional items in the poster design are aimed at male customers, then the copy should express the meaning of tenacity, sunshine, strength, stability and atmosphere. Usually designers will choose a thicker font as the title, and the text effect is rough and atmospheric, which can better reflect the characteristics and charm of men.

2. Posters of women's products

Posters of women's products, whether in color matching or core image, usually have obvious female traces. Therefore, in order to make the effect uniform, you can choose exquisite and slender. It is suggested that the text color should be consistent with the background color or the core image color, which can not only keep the page tone consistent, but also clearly express the marketing intention.

3. Children's product poster

In posters of children's products, the title text is usually rounded, full of childlike visual effects, and usually thick, so it is very easy to attract the attention of the audience when used as a title.

4. Posters of expensive products

If the advertising products are high-end and expensive, designers can choose slim fonts for the words in the copy, which are beautiful and clean, so as to better show the characteristics of the advertising products.

5. Festival promotional posters.

Festival posters are usually used for specific festivals. In order to stand out from many promotional advertisements, the title of copywriting usually chooses a thicker font to attract consumers' attention. The optimization of font space is basically to adjust the distance between words, so that the distance between fonts is quite uniform, which will appear neat and orderly.

How to write the poster font POP poster art font is a practical font after artistic processing. The font is eye-catching, beautiful and easy to identify. It is an indispensable tool for publicity and education, such as banners, blackboard newspapers, wall newspapers, venue layout, exhibitions, commodity packaging and decoration, and fonts that are inseparable from the binding of various advertisements, newspapers, magazines and books. The font is 1. Typing: determine the font size and shape according to the needs of the application scene. 2. Layout: Understand the organizational structure and basic stroke characteristics of fonts. 3. Top skeleton: draw the font with a single line, use a light pen, and write lightly. 4. Sketch the font: the strokes should be unified, and the strokes should be drawn according to the position of the skeleton. 5. Color filling: select the color according to the requirements. Generally, the outline is drawn first and then the color is filled in the middle. General font changes are as follows: 1, stroke changes: changes are made by changing stroke thickness; Or change the shape of the strokes to get the change. The shape changes of strokes are generally sharp, round, square and curved. 2. Self-changing shape: This is to change the shape of the font, which can be written as long, flat, round, trapezoidal, diamond and so on. 3. Structural changes: consciously exaggerate, shrink and shift some strokes to achieve novel effects. 4. Image: Decorate the corresponding fonts according to the actual images of some objects. 5, three-dimensional: draw a three-dimensional sense with perspective. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.