How do driving school coaches recruit students and write advertisements to send friends?

Driving schools should strengthen advertising to recruit students. Publicize their own service projects and advantages, brand and business philosophy, so that the society, especially the group driving school, can prepare for learning. Driving schools should designate special personnel to publicize the enrolled students and make full use of the Internet, media and various advertisements. At present, media advertising and other publicity methods are increasingly valued by driving school operators. In addition to job advertisements, the shaping of corporate image also needs good publicity.

The planning points of driving school advertisements No matter what industry, there are generally ideas and methods with the characteristics and advantages of goods (services) as the advertising theme. Therefore, driving schools must first analyze their own services:

1) Service quality and service items of driving schools;

2) driving school environment, coaches and vehicles;

3) The strength characteristics of the driving school, including its location advantages, scale, history, values, ideas, leaders and background;

4) the source and composition of driving school customers, the convenience and interest of learning, and the passing rate of exams.

5) The driving school's price advantage and value for money. The important purpose of driving school publicity is to tell my target group, my service function, my service content, facing the public, and it is very important to clarify the target group of my own service, which is an important basis for the publicity effect.

Matters needing attention in advertising production

In order to ensure the advertising effect and not waste the manpower and material resources invested by the driving school, we should also pay attention to the following matters when making advertisements:

1) needs to refine the concept of demand and determine the main advertising language and sub-theme. If some driving schools are "happy learning to drive", then others focus on "meticulous service".

2) Advertisements in driving schools should be noticed immediately;

3) it can guide people's eyes to pay attention to the main part of the advertisement;

4) The main part of driving school advertisements must be easy to remember;

5) Driving school advertisements can arouse expected associations and feelings;

6) If there is an advertisement with video and sound, you must also pay attention to the theme music, language, pronunciation and intonation.

If the driving school has a very good reputation and maintains a good relationship with the students, its marketing strategy can be simplified, which can greatly reduce the publicity cost.

Driving school advertisements must effectively cooperate with promotional activities. The hard advertisements used in the past have high cost and certain limitations. Driving schools should also carry out various forms of promotional activities at the same time.

Promotion, as its name implies, "is the way, method and practice to promote the consumption process of prospective students". A successful promotion organization should include collecting information, determining the promotion theme, proposing the promotion goal, selecting the promotion method, grasping the opportunity, and making the promotion plan and budget.

In addition, it should be noted that the promotion of friends circle needs to open an official WeChat account with enterprise qualification first, and then open an account for promotion.